這是我昨天聽到的一位年銷過億的大賣家分享的一句話。如果你靜下來理解這句話，對於很多每天都在按照同一個節奏執行但又看不到任何結果的電商賣家而言，應該會有説明。

Before fully understanding and grasping this sentence, you can start with the following scenario.

"When it comes to entrepreneurial decision-making, when two people have exactly the same information, then the decision made by a fool and a genius is roughly the same." If you think about it, is that what it looks like?

If all the conditions are the same, and the fool knows what to do right and what to do wrong, then there is no gap between genius and him. Whether it's starting a business or going to work, the end result is the result of everyone's decision after decision. Then there are two key elements that influence a person's decision when making decisions.

1. Information environment

2. Strategic center of gravity

由於每一個人獲得的信息的管道不同，品質不同，理解不同，正因為有了這些不同，才會讓不同的人做出截然不同的決策。假如在2000年的時候，人人都能看到電動汽車的未來，知道在20多年後的上海車展上面，居然有60%以上的汽車都是電動車，而過去百年全世界人民都熟悉的燃油車居然要委屈地被擠到月臺的犄角旮旯，你說今天電動車市場的格局是否會發生重大的改變呢？

So the question arises again, why was Musk able to see so far at that time? What is the reason why he is able to be far-sighted and see today 20 years later?

There are two paragraphs of Musk's original words in this regard, you can savor them carefully:

90. "In the early days, I thought there was a more than 0% chance that Tesla would be worth $0. ”

2. "It takes a lot of crazy work to get Tesla's success rate above zero." ”

Through this case, we can use the above two frameworks to do an in-depth teardown. Standing in Musk's position at the time, he got an important message that if humans continue to use fossils as their main energy source, then there is no future for the planet. The use of cleaner energy is a choice that the entire human society must make, and it is not a question of whether you and I want to, whether they want to or not.

Based on the fundamental premise of wanting to solve this core problem, Musk believes that this thing must be done, otherwise there will be no future for mankind. Then, he positioned this point as his strategic focus, and focused all his core resources on this point until he clicked through this mode.

Fortunately, he was lucky enough to run through the Tesla before it fell. If the cycle of customers paying for electric vehicles is a little later, it is estimated that Tesla's results will be changed days.

Summary of private goods:

1. Collect information and think deeply

2. Information environment and strategic focus

Small and medium-sized sellers do e-commerce, if the business model is not running through or the business results are unchanged every day, it is best to stop and spend some time collecting more industry information, think about what stage the big industry is currently in, what the main players are doing, and then think deeply about whether they have any differentiated advantages and opportunities to jump out of this.

After finding the spot that suits him best, a fierce man plunges in.

If you agree, you will do it;

Don't follow the wind, don't waver!