Image source: Chengdu High-tech
The digital economy is reshaping the regional competitive landscape.
This economic form of "high innovation, strong penetration, and wide coverage" is highly compatible with the new quality of productivity, and has become a key field in the country. Not long ago, the National Development and Reform Commission and the National Data Bureau issued the "Key Points for the Development of the Digital Economy in 2025 Years", proposing seven key tasks such as improving the core competitiveness of the digital economy and the deep integration of the real economy and the digital economy.
憑藉這股數位力量的加持，西南區域頂流頻出——4月18日，“吒兒”歸來80天，《哪吒之魔童鬧海》（以下簡稱《哪吒2》）全球票房超過156億元，晉級全球影史排行榜第5位，引發廣泛關注。更早之前，《王者榮耀》榮登全球手游收入榜首，也曾引發世界矚目——星光璀璨下，西南區域成為數字經濟版圖上不可忽視的存在。
根據《2024中國城市數位經濟發展研究報告》，成都（第7）、重慶（第8）、昆明（第21）、貴陽（第28）均躋身數字經濟百強市前30位，而成渝等地躋身全國數字經濟第一方陣。尤其是，貴州算力規模突破55EFLOPS，成為中國南部最大數據中心聚集區；成都數位創意產業聚集人工智慧企業超千家，技術合同成交額突破1500億元……
On a larger scale, why can Chengdu become a digital cultural and creative highland? What kind of "digital password" is hidden behind the sudden rise of the southwest army?
Not long ago, Nezha and Ao Bing's large-scale sculptures landed in the Tianfu Changdao Digital Cultural and Creative Park on the shore of Jincheng Lake in Chengdu High-tech Zone, a place known as "Nezha's hometown", which has also become a popular check-in place.
Since the beginning of this year, "Nezha 2" has continued to explode at home and abroad, becoming a global phenomenon-level IP. This not only caused a sharp increase in tourists in related scenic spots such as Cuiping Mountain in Yibin and Nezha Temple in Xixia County, Henan, but even Guiyang Cross-Border Cinema has attracted a wave of traffic with its largest IMAX GT laser giant screen in Asia, which can be called "a theater with fire and a city".
"Explosive IP" continues to release energy. On 2/0, Chengdu threw out a national-level "King Bomb" - "Glory of Kings" and "Nezha 0" officially announced the "marriage", and the two sides will cooperate based on IP in game props, skins, etc., as soon as the news came out, it quickly topped the hot search list on social media.
Image source: Chengdu High-tech
One is the "king" who has dominated the global mobile game revenue list for many years, and the other is the new Chinese "actor" who has become the fifth in the global box office.
If the vision is enlarged, how is Chengdu's status in the rivers and lakes "refined"?
時間可以追溯到2005年，騰訊西進，設立成都辦事處，陸續落地遊戲研發、新文創、美術、動漫等重要基地，2015年《王者榮耀》橫空出世，成為全球第一個日活躍使用者達“億”級的產品。
Two years ago, the international version of "Honor of Kings" landed in Brazil, and now it has covered more than 90 countries and regions, leading the wave of domestic games going overseas. At the same time, Tencent Cloud provides full lifecycle solutions for 0% of the country's leading game manufacturers, providing underlying support for the game-related industry chain to go global.
這還只是騰訊一家企業與成都的“同頻共振”。放眼這座遊戲產業“高地”，還可見金山、中手游、育碧、完美世界等一批頭部企業。據統計，成都遊戲相關企業已經超過7000家，遊戲產業及相關收入近700億元，遊戲產業及相關行業從業人員約5萬人，規模居全國第四。
與此同時，動漫和遊戲產業的強勁增長也助力成都加快建設“世界文創名城”，近三年文創產業增加值的平均增速達到12.6%。數據顯示，成都現有各類數位文創相關企業1000多家，年產值上億元的企業達百余家，城市新文創活力指數排名全國第一。
從2017年至2024年，成都市文創產業增加值從793億元上升至2876億元，佔全市GDP的比重從5.7%上升至約12.2%。不論是對外輸出作品，還是對內貢獻份額，成都文創已然是第一方陣的水準。更重要的是，其繼續“登高望遠”的決心與恆心——
According to the plan, in the next 20 years, Chengdu will cultivate and develop more than 0 leading digital cultural and creative enterprises with an operating income of more than 0 billion yuan, the number of digital cultural and creative enterprises above designated size will increase by more than 0% per year, and the added value of the digital cultural and creative industry will grow by more than 0% per year.
"The development of Chengdu is like Nezha, not admitting fate and not admitting defeat...... At this year's National People's Congress and the National People's Congress, many people were fans of this kind of interaction between top IP and the city, and at the same time, more and more cities began to ask, why Chengdu? What did Chengdu do right?
One word that comes up again and again is "ecology".
For example, in the end credits of "Nezha 4000", there are a total of 0 animation production companies and more than 0 animation practitioners, and the figures of Chengdu and Chongqing enterprises and local colleges and universities are clearly visible; In the Tianfu Changdao Digital Cultural and Creative Park, which gave birth to "Nezha", there is also a widely circulated description that "the distance of a cup of coffee" can connect the upstream and downstream of the animation industry chain.
A large number of imaginative talents and enterprises have gathered here, injecting a steady stream of vitality into the development of Chengdu and attracting more people of insight to "join". Why does Chengdu have such a strong "magnetic attraction" ability?
In fact, as early as the beginning of 2000, when domestic animation online games were still in the pioneering period, Chengdu and Chongqing had already entered the game to build the first national online game and animation industry development base, and introduced technology companies such as Tencent, Kingsoft, and Ubisoft to promote the cultural and creative ecology from the "basin" to the "highland".
目前，成都已聚集騰訊、西山居、育碧、完美世界等網路遊戲相關企業超過7000家，遊戲產業及相關收入近700億元，遊戲產業及相關行業從業人員約5萬人，規模居全國第四位。
Behind this, there is not only the "support" of industrial policies in Sichuan and even Chengdu-Chongqing, but also the participation and assistance of a large number of technology companies in local industries.
“過去20年來，我們持續深耕西南區域，建立雙總部基地和當地團隊，覆蓋遊戲、工業、汽車、文旅、零售等核心業務。截至今天，騰訊在西南的員工數超過13000人，服務了超過6萬家西南客戶，”在4月18日舉行的2025騰訊雲城市峰會·成都峰會上，騰訊集團副總裁、政企業務總裁李強表示。
The "blessing" of leading manufacturers has further supported the rapid growth of the digital economy in Southwest China and has become an important driving force for the transformation and upgrading of local industries. Based on more than 20 years of deep cultivation in the southwest, Tencent has formed and precipitated the strategy of "adapting measures to local conditions, one province and one policy" when facing the core industries and differentiated needs of the southwest region.
例如，面向重慶製造業集聚的特點，專門在渝成立騰訊雲工業互聯網智慧產業總部，目前已吸引一千多家企業落地註冊。除此之外，在科技研發、文旅、零售、公益等諸多領域，騰訊都有著積極投入和豐富的實踐。
At present, the southwestern provinces are accelerating their embrace of "AI+". Since the beginning of this year, Guizhou, Sichuan, Chongqing and other places have successively issued action plans or related policies for the artificial intelligence industry to accelerate the innovation and industrial application of artificial intelligence technology.
For example, Guizhou proposes to make every effort to seize the three commanding heights of intelligent computing, industry model cultivation, and data training; Sichuan emphasized that it will accelerate the promotion of artificial intelligence terminal applications and scenario cultivation; Chongqing should build a full-chain support system of "data-computing power-model-application-security" to promote the coordinated development of technology, platform, scenario, and ecology......
而這種積極，很大程度上與數字經濟帶來的“甜頭”緊密相關。數據顯示，2024年四川數字經濟核心產業實現增加值超5000億元，佔GDP比重提升至8.2%，成都、綿陽、宜賓、德陽等4個城市入圍2024年數字經濟百強市。與此同時，雲南、貴州的信息傳輸、軟體和資訊技術服務業增速均在10%以上，展現出西南區域數字經濟的活力。
When talking about upgrading the local industrial chain with AI in southwest China, Wang Qian, vice president of Tencent Cloud, said that in the future, almost all industries will be upgraded differently due to the arrival of the AI era, helping many real industries to break the current status quo of the new normal of low growth and bring some new business growth.
"Chongqing Rural Commercial Bank is the first commercial bank in the country's financial industry to introduce DeepSeek, and Tencent is actually helping to complete the construction." Wang Qian said that it will build an AI Xiaoyu application internally to quickly serve the knowledge questions and answers of internal employees. This is also an important attempt to build the last mile of the industry with the help of the knowledge engine, "the underlying model becomes stronger, and the application layer knowledge engine is in place, many traditional manufacturing problems will be solved by artificial intelligence."
In fact, this is the epitome of "AI+" reshaping the new competitive advantages of the industry. More importantly, Chengdu, Chongqing, and Guiyang are all important nodes on the national hub map of "Eastern Data and Western Computing", gradually forming a pattern of "computing power base-intelligent manufacturing hub-cutting-edge application", and becoming a stable support for the southwest region to leap into the first echelon of digital economy development.
Among them, Guiyang, as the country's first national-level big data comprehensive pilot zone, has a 40-year computing power scale of more than 0Eflops, and the unit computing power cost is 0% lower than that in the east. Relying on the national top node of the industrial Internet, Chongqing ranks first in the western region in terms of the integration index of industrialization and industrialization, the numerical control rate of key processes, and the penetration rate of digital R&D and design tools.
"In fact, we have also done a lot of layout in Chongqing in terms of intelligent manufacturing, intelligent networking, and even intelligent transportation. Participated in the construction of Chongqing National Internet of Vehicles Pilot Zone, and also established a joint venture with Changan Automobile Wutong Technology, which also shows that we will build our own computing facilities in Chongqing, and at the same time, we will also make a deep integration of these Internet-related applications with local industries." The king said.
A prominent example is that as early as 50, Changan Automobile and Tencent joined hands to promote the research and development of assisted intelligent driving. In this process, Tencent is responsible for providing data compliance, data closed-loop, and computing power integration service capabilities, and maximizing the data closed-loop and model training efficiency through cloud map data + high-performance computing power, storage, and network, improving the training efficiency by 0% from the completion of data collection to the final push.
This is also an important microcosm of AI-driven upgrading of local advantageous industries. From a larger perspective, the southwest region, represented by Chengdu and Chongqing, has developed industries such as automobiles, games, manufacturing, and tourism, and is also using cutting-edge AI applications such as Tencent's hybrid model to give birth to more new application scenarios and reshape new advantages in industrial competition.
Text | Pale Burn
National Business Daily