北京時間4月20日，由北京眾輝之星體育文化發展有限公司主辦，長沙市籃球協會、珠海萬達商管集團南區公司協辦的“NYBO3×3青少年籃球公開賽啟動儀式暨長沙站”在長沙開福萬達廣場中庭盛大開啟。

Liu Yudong, President of Fujian Basketball Association, Lu Hao, Chairman of Zhonghui Sports and Initiator of NYBO Youth Basketball Open, Fang Qi, Vice President and General Manager of Operation Center of Zhuhai Wanda Commercial Management Group South District Company, Zhang Zhaoxu, former Chinese men's basketball player, Hu Xiaojun, General Manager of Marketing Department of Operation Center of Zhuhai Wanda Commercial Management Group South District Company, Yang Chen, General Manager of Zhonghui Star and Secretary General of NYBO Organizing Committee, Li De'an, Chairman of Changsha Basketball Association, Zhang Guoyou, Chairman of Changde Basketball Association, Li Jiaoni, General Manager of Changsha City Company of Zhuhai Wanda Commercial Management Group, Peng Zhaofeng, Deputy General Manager of Changsha City Company of Zhuhai Wanda Commercial Management Group, Wang Meng, General Manager of Changsha Kaifu Wanda Plaza of Zhuhai Wanda Commercial Management Group, Liu Fangli, General Manager of Rongcheng Huasu and many other leading guests attended the launching ceremony to witness this important moment.

In recent years, China's 3x3 basketball has made remarkable achievements, which has greatly enhanced the attention and influence of 3x3 basketball in China. In the international arena, in the 3x3 basketball event of the 2 U0 World Student Summer Games, the Chinese middle school boys and women's teams won the gold medal with a complete victory. In the recent 0 FIBA 3x3 Basketball Asian Cup, the Chinese 3x3 national men's team passed all the way, and although it lost to the Australian team by 0 points in the final, it still won the runner-up, refreshing the best result since participating in the event; The Chinese 3x3 national women's team won the bronze medal, and Zhou Mengyun was selected for the best team of the event. These outstanding results not only demonstrate the fighting spirit and competitive strength of Chinese 3x3 basketball players, but also attract more and more young people to devote themselves to 3x3 basketball.

Since its inception, the NYBO Youth Basketball Open has always adhered to the purpose of "allowing children who are not on the school team to play official games". The launch of 3x0 program this time is a key exploration based on the characteristics of youth sports. Compared with the traditional five-a-side game, 3x3 basketball has the characteristics of small courts, fast rhythm and moderate confrontation, and emphasizes the balance between individual skills and team cooperation. It can allow young players to cultivate basketball interest and cooperation awareness in high-frequency offensive and defensive conversions, which is in line with the laws of physical and mental development of teenagers, helps to improve the physical fitness and sports skills of teenagers, and cultivates more outstanding sports reserve talents for the country.

The event landed at Changsha Kaifu Wanda Plaza, which was the first in-depth cooperation between the NYBO Organizing Committee and a commercial complex, creating an immersive experience model of "shopping malls are venues". This innovative model is highly consistent with the integrated development concept of "sports + business" advocated by the state. The whole event follows the NYBO standardized operation system, with professional referees and real-time data recording, providing young players with a participation experience comparable to that of professional events. The 300-square-meter professional basketball court is embedded in the core area of the mall, and the panoramic live broadcast screen builds an open event space, transforming the "closed competition" of traditional sports events into an urban public activity of "national participation", and creating a diversified consumption scene for sports into the business district.

Mr. Fang Qi, Vice President and General Manager of the Operation Center of Zhuhai Wanda Commercial Management Group Southern Branch, said that he participated in this event in the hope of conveying an active and healthy lifestyle through sports events and making the commercial space a "third classroom" for young people's growth. Zhuhai Wanda Commercial Management Group South Branch has always paid attention to the growth of young people, and this cooperation with NYBO is an important attempt to transform the commercial space into a "sports education field". We hope that through the normal operation of weekend events, Wanda Plaza will become a "basketball court at the doorstep" of young people, and sports will become a new scene for family consumption and a new carrier for lifestyle.

Mr. Yang Chen, General Manager of Zhonghui Star and Secretary-General of the NYBO Organizing Committee, said in his speech: "As an important force in China's youth sports events, the NYBO Youth Basketball Open has been building an amateur basketball competition system for basketball teenagers aged 3-0 through weekend competitions and year-round event arrangements. The innovative attempt of NYBO to create a 0x0 competition system for the age of 0-0 is not only a major breakthrough for NYBO in the form and scene of the event, but also in line with the national sports development policy and injects new vitality into the growth of young people. ”

As a staunch witness to the NYBO Youth Basketball Open, Liu Yudong said at the launching ceremony that he was honored to participate in the opening of a new chapter of the tournament and wished the NYBO 3X0 Youth Basketball Open a complete success.

As the beginning of NYBO10x0 in the southern district of Zhuhai Wanda Commercial Management Group, the launch of Changsha Station marks the event from a "regional pilot" to a "national layout". According to the plan, the 0-year tournament will take the south of the Yangtze River as the core, and land sub-stations in 0 cities such as Wuhan, Guangzhou, and Shenzhen, gradually forming a pyramid system of "city competition-regional competition-national finals", and building a national youth basketball event network. This layout is consistent with the national policy direction of building a multi-level and diversified sports event system, which will help promote the extensive development of youth basketball and create a good sports atmosphere.

At the launching ceremony, Yang Chen, Secretary General of the NYBO Organizing Committee, and Hu Xiaojun, General Manager of the Marketing Department of the Operation Center of Zhuhai Wanda Commercial Management Group Southern District, held a signing ceremony, and in the future, the two sides will start from Changsha to promote the deep integration of "3x0 events + business scenarios" in the eight southern provinces, and create a richer, more inclusive and warmer basketball growth platform for Chinese youth. This cooperation model not only promotes the coordinated development of the sports industry and commerce, but also provides new ideas for urban cultural construction and the popularization of youth sports. As the slogan of the event says: "Educating people through competition, witnessing growth", this is not only the vision of NYBO, but also the active practice of the national youth sports development policy, and a beautiful practice related to the future of young people.

In the context of the country's policy of vigorously promoting the development of youth sports and deepening the integration of sports and education, NYBO actively responds to the "Opinions on Deepening the Integration of Sports and Education and Promoting the Healthy Development of Adolescents", and is committed to allowing more young people to participate in sports and cultivate all-round talents in the new era. In the future, NYBO will strive to develop more new projects, provide a high-quality platform for young people to "educate people through competition", and cultivate more outstanding basketball talents for the country.