It's coming to the weekend soon, and several new films released on 11/0 have handed over quite ugly report cards, which makes people sigh that the film market is still in a deep downturn, and good domestic films are buried.
其中重映的好萊塢大片《速度與激情7》,這次重映斬獲了超過1200萬票房,已經算是相當不錯的成績,折射出品質硬、口碑好的好萊塢大片,哪怕是重映也依然有市場。至於片商選擇這一部重映,也是因為這是保羅·沃克最後一次參演,而且電影上映剛好10年。
《此心安處》上映七天,票房僅366萬。這部電影豆瓣評分7.4,口碑不錯,電影由《阿甘正傳》原班人馬打造,湯姆·漢克斯和羅賓·懷特主演,賣相不算差,結果遭到冷遇,只能說不但看電影的觀眾銳減,大家對好萊塢電影也越來越不感冒了。
商業類型片《諜網追凶》也沒想到會這麼差,上映一周票房只有400萬出頭,目前僅剩2.7%的排片,基本也沒什麼上升空間。
還有《荒蠻故事》,雖然是一部老片,但幾個故事集合到一起,而且故事之間又有很巧妙的聯繫,這部黑色喜劇豆瓣評分8.8,進入豆瓣Top250榜單,稱得上是口碑佳作。雖然早就能在流媒體平臺看到,但小螢屏上看和大銀幕上的觀感完全不同,本以為這部佳作會吸引大量影迷,結果上映之後累計票房還不到200萬。
Of course, the above three are all imported films, and they are not account-sharing blockbusters, the domestic box office is not so important, and the most regrettable thing is that a good domestic film is also buried.
這部電影是《東四十條》,4月8日上映,目前上映10天,票房還沒到50萬,而排片已經跌至0.2%,截至發稿,當日票房還不到5000元,基本已經走到盡頭,沒有多少上升空間,徹底沒戲了。
"East Forty Articles" is not a very good-selling movie, the film is co-written and directed by Qin Muqiu and Zhan Hanqi, starring Qian Geng, Yang Kaihang and Lin Xi, and the main creators are not famous.
片名一語雙關,東四十條是北京東四第十條衚衕,從片名可知,電影講述老北京衚衕的故事。而電影裡“東四”和“十條”則是電影兩個主角,他們是住在北京衚衕的兩個外地年輕人,因為發現一張重金懸賞的告示,開始尋找一隻走失的鴿子,他們旅行在衚衕的各個角落,經歷了春夏秋冬,在這個過程中感悟了生活的真諦。
這是一部非常典型的小成本電影,拍攝成本只有20萬元,也沒有遵循電影工業流程,班底極簡,歷經輾轉把電影拍成。
2023年,《東四十條》在平遙電影展亮相,去年5月23日,《東四十條》在藝海劇院小劇場舉行上海首映,沒想到過了近一年才得以正式上映。
《東四十條》有比較鮮明的地域色彩,其他地方的觀眾可能觀感會差一點,但生長在北京的觀眾,則會有很深的感觸和情感共振。
For example, some viewers scored a five-star on Douban, "Look at the crying, thank you to the director and the main creators for filming the youth of our Drum Tower people, I have been entangled for many years about whether to find pigeons, and then one day I am not entangled anymore, and I found that the youth is over." There are also four-star viewers who write "interesting little films." I am very familiar with the geography of the East Fourth area, and I have passed the age of having a filter for Beijing, and I am even more disenchanted by the identity of independent directors/musicians, but I really don't hate watching this movie at all. They don't have a job, they change their clothes every time they meet, their hands don't bear weight, and their pockets are clean. Overall, I find autumn and winter more interesting than spring (queues, picnics on the grass). Fishing and catching small spicy chickens, or doves occupy the magpie's nest, sit opposite the public toilet in autumn, and hide from the rain with a bear puppet. In different seasons, two friends who don't know each other well are talking nonsense in the alley, on the grass, or by the river, and they are very well measured, so that (middle-aged people like me) don't hate it, it's funny! ”
然而這樣一部電影,卻遭遇了殘酷的票房慘敗,上映十天票房不到50萬,片方分賬只有16.8萬,儘管拍攝成本很低,但這麼點錢,連宣發費都不夠啊!只能感歎,國產好片又雙叒一次被埋沒,而且沒有一點翻身的機會。
Finally, I would like to mention Beijing Xiaoke Sakura Culture Development Co., Ltd., which does publicity and marketing for this movie, this small and beautiful company has actually been paying attention to and trying to break through the market with low-cost domestic films, and has completed the publicity and marketing of films such as "The Last Mile", "Spirit of the Himalayas", "Chocolate and Ghee Flower", etc., and has almost never been a box office hit, which also reflects that domestic small-budget films are really too difficult.
A healthy market should be full of flowers, a hundred schools of thought contend, all kinds of genres and themes, and there can be reasonable box office feedback, and more excellent works will emerge in the future, but in the current market, hundreds of movies a year can produce a big hit "Nezha 2", and movies with large investments may face huge losses ("Decryption", "Fengshen Part II"), it can be said that it is the darkest moment in the Chinese film market, I hope that the audience can pay more attention to small-budget films, they don't have much money to do publicity, But it needs the support of the box office and the audience more than those blockbusters.