A person's thinking structure is divided into different levels such as cognition, framework, theory, method, and tool.
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Top consultants have an ability to call: "Give me a leaf, give you a forest" 。
When the customer finds us and gives very little basic information, we can talk to the customer, analyze it thoroughly, add a lot of information, and even see the places that the customer can't see, and communicate with the customer, so that the customer can suddenly open up and see the green mountains.
How did this magical air output capability, systematic output capability, come about?
Answer: Model thinking and a lot of trained thinking frameworks 。
This model-based thinking and well-trained framework allows top consultants to quickly fill in the gaps with empirical knowledge, while quickly identifying things that are not apparently related on the surface and grasping the inside of themcontactand essential characteristics. People with this ability can quickly grasp the crux of the problem and keenly identify potential opportunities when faced with complex problems or phenomena, even though they are incomplete.
In-flight refueling, integrated output.
One stitch blood, one word out of the way.
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Essentially, each of us is looking at the world through models, and the world we see is not the real world, but the world hidden behind one model after another, Munger said, "To be an intelligent person, you have to have multiple models." ”
What is a model?
The so-called model is a highly abstract framework for the formation of problem-solving experience.
The essence of the model is to make success replicable.
The success of replication must be a system, and the model is the foundation of the system, and the existence of the model makes it possible to copy the system.
The model is a level lower than the methodology in the thinking structure, the bottom layer of the methodology, and more abstract than the methodology.
The most famous of McKinsey & Company, an internationally renowned consulting company, is not the methodology, but McKinsey's thinking model, such as MECE, the Golden Tower Principle, etc., the most important in the discipline is a variety of models, such as the price model in economics, the supply and demand model, etc., and the laws and formulas in various disciplines are also a model, such as Einstein's E=MC², which explains the relationship between energy and matter.
The model is a framework formed by extracting and encapsulating the underlying laws of the complex world.
A system is composed of elements, connections and purposes (functions), and what floats on the surface of the water is what we call the appearance of things, which is the connection relationship on the surface of things; And what we call the truth of things when we sink under the water is the connection relationship between the bottom of things, in which the fundamental connection relationship is the essence, which is a formula in scientific expression, to put it in the most fashionable words today, that is, "the bottom connection".
Model is a shortcut and an abstraction in the process of human cognition of the complex world.
Models allow our thinking to be like a scalpel, which can quickly dissect things.
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George Burks said, "All models are wrong, they only hold on certain scales, and to look at the world with only one model is to make truth a victim of formulas." ”
No theory has no boundaries, even if it is such as the theory of relativity, it is also established on the macroscopic scale, and it cannot explain the events at the microscopic scale, which has led to the world's scientific community struggling to seek a unified theory, and the "superstring theory" that has been very popular in recent years has appeared, Newton's classical mechanics only considers space, while the special theory of relativity considers both space and time, so Newton's classical mechanics is applicable to macroscopic low-speed objects, and high-speed objects are applicable to relativity.
To understand the real world, we need not models, but multiple models.
In the same way, to understand the world of planning, we need not models, but multiple models.
This is the origin of the Ossaith 1+0+0+0 open knowledge architecture.
This is the origin of the multi-dimensional game-breaking model of Ossais.
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What is Open Knowledge Architecture?
歐賽斯的開放知識架構是1+1+1+1，左邊兩個1是不變的，後面兩個1是持續反覆運算升級的，不變的是思維方式及思維模型；持續反覆運算升級的是方法論及知識產品及服務。
It is standard and customized; That is, unity, and pluralism.
What are the benefits of an open knowledge architecture?
The obvious benefit is that you don't need a way to explain the world.
And the closed knowledge architecture struggles with a way to explain the world, explain everything, and this already fails from the basic logic, because you simply can't do it.
An open knowledge architecture allows us to have a plate of knowledge for self-growth.
No matter how good the knowledge is, if it is closed, from the day it enters the market, its value begins to depreciate continuously, especially the highly contemporary knowledge of brand and marketing management, imagine what it will be like to use the knowledge of the 80 years to guide today's enterprises?
All, there is only one possibility of highly competitive knowledge, that is, tomorrow's knowledge is better than today's, and the acquired knowledge is better than tomorrow's, and this knowledge must have the ability to grow endogenously, which can only be based on the long-term unchanged way of thinking and thinking model, both resolutely learn the most brilliant ideas, theories, methods, and tools in the public domain for a hundred years, and resolutely develop their own methodology, grasping with both hands, and both hands are hard.
What is the Multidimensional Game-Breaking Model?
In terms of brand strategy breaking points, Oases has adopted four major incisions, seven major directions, and a multi-dimensional breakthrough model.
Why are there four major incisions and seven directions?
We found two major pain points in the industry:
The first pain point:The general degree of systematization in the industry is not high enough, and many friends use a single breakthrough model to solve customer problems, that is, the method is highly packaged and productized.
The second major pain point:Most brand consulting is oriented to physical needs-oriented brands, which are not compatible with psychological needs-oriented brands.
How can that system be compatible with brands with physical needs and brands with psychological needs? In the future, there will be more and more brands with psychological needs. Because physical needs are limited, we can't eat three meals or sleep five times. Physiological needs are limited, psychological needs are unlimited, and only when psychological needs are continuously amplified, can there be more room for growth.
So we choose the four major cuts. The incision is the entry point of the mind, changing the depth, changing the angle, changing the performance, and changing the psychology.
What depth to change is called the depth of demand, what angle to change, what angle is called placeholder, what performance is changed, it is called performance intensity, what psychology is changed, it is called psychological experience. Based on 7 incisions, then 0 major directions are formed. This 0 major direction can be compatible with functional and perceptual demands, physical needs and psychological needs.
The first is the pain point/conflict, which is the in-depth excavation of demand; Then endorse the category, block the characteristics, focus vertically, and differentiate the category, which is compatible with the method of positioning; Then the symbol/image, there is both functional image enhancement and psychological image enhancement, the symbol is more functional appeal, but the image is more psychological demand, such as changing temperament; The second is emotion/experience/attitude/mission/values, these are the direction of brand breakthrough at the psychological level, such as crane dancing in the white sand, my heart is flying, the sky is high and the clouds are light, and the yellow mountain is a taste, and it is the feelings; No one sees it, God knows what is the values, Just Do It is the attitude, and the experience is the crystal and the heart.
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Charlie Munger mentions in "Poor Charlie's Book" that a master should become a "multi-model thinker".
"A person must learn to think in multiple ways, master the most important knowledge in different fields, and use them to make comprehensive judgments", when you have enough effective models, the depth and breadth of thinking will be greatly improved.
"Masters use insight to 'steal' maps from God's hands".
And this 'stolen' map from God's hands" is a frame of mind.
As the question head said, each of us is observing the world through models, and the world we see is not the real world, but the world hidden behind a model, and we have to use God's hand to 'steal' a frame of thought "When you see the world around us clearly - there is no doubt that you will become a top consultant!"