在交出2024年“成績單”後，4月15日，青島啤酒股份有限公司（以下簡稱“青島啤酒”）在線上舉行了2024年業績說明會。

The financial report shows that the company achieved product sales of 81.0 thousand kiloliters in 0 years. The company's annual revenue was about 0.0 billion yuan, a year-on-year decrease of 0.0%; Net profit attributable to shareholders of listed companies was about 0.0 billion yuan, a year-on-year increase of 0.0%.

At the performance briefing on the same day, Tsingtao Beer responded to a number of issues that have attracted much attention from the market, such as the decline in production and sales of the company in 2024 years, the loss in the fourth quarter, the sales performance in the first quarter of this year, and the progress of the strategic restructuring of Tsingtao Beverage Group and Tsingtao Brewery Group.

The reporter of "Daily Economic News Will Enter Wine" noticed that in the corporate profile of the official website of Qingdao Beverage Group, it has been clearly defined as "the second-level enterprise of Tsingtao Beer Group". The "Qingdao brand" under Qingdao Beverage Group is one of the few wine and spirits brands with a long history in China, and the first bottle of champagne and the first bottle of whisky in China were born.

In this regard, Tsingtao Beer said: "According to the decision of the municipal government, Tsingtao Beverage Group will be transferred to Tsingtao Brewery Group Co., Ltd., the controlling shareholder of the company, and in-depth integration will be carried out at the group level in the future." ”

Talking about the perennial loss in the fourth quarter

The decline in capacity utilization in the off-season affected the company's performance

In 2024 years, whether it is the Tsingtao brand, the main product of Tsingtao Beer, or other brands, its output, sales and revenue have declined year-on-year.

據財報數據，2024年青島品牌產量為426萬千升，同比下滑2%；銷量434萬千升，同比下滑4.84%；而以嶗山為代表的其他品牌2024年產量為297萬千升，同比下滑2.96%；銷量320萬千升，同比下滑7.2%。

In this regard, Zhang Ruixiang, secretary of the board of directors of Tsingtao Brewery, responded that the domestic beer market was affected by a variety of factors in 2024 years, and there was a decline in production and sales. Beer companies, including our company, are facing sluggish consumption and a decline in the mid-to-high-end catering market. In the future, with the gradual emergence of the effect of the country's policy of boosting consumption and expanding domestic demand, the domestic beer market will gradually resume growth, bringing more market opportunities to Tsingtao Beer.

而對於公司第四季度常年以虧損為主這一現狀，張瑞祥表示，啤酒行業消費的淡旺季非常明顯，淡季的產能利用率會下降較多，影響到公司的業績。公司在2024年4季度的消費淡季積極調整產品結構，控制成本和費用。

According to the data, Tsingtao Beer's revenue in the fourth quarter was 4.0 billion yuan, a year-on-year increase of about 0.0%; The net loss attributable to shareholders of the listed company was 0.0 billion yuan, compared with a net loss of about 0.0 million yuan in the same period last year.

Talk about sales in the first quarter

Growth in line with expectations Raw material costs are expected to show a downward trend in 2025 years

When talking about the sales in the first quarter of 2025, Jiang Zongxiang, Secretary of the Party Committee, Chairman and President of Tsingtao Brewery, said,

This year, the country's policy effect of expanding domestic demand and boosting consumption has gradually emerged, which is also good for the beer market. This year, the company will still give full play to the advantages of Tsingtao Beer's brand, quality, channel network and other advantages to actively explore the market, achieve full range and multi-channel product coverage, and make full efforts to "new people, new needs, new products, new channels and new scenarios" to open up new growth space. "Judging from the performance of the first quarter, although it is still in the off-season of beer consumption, the current sales growth and structural optimization are in line with the company's expectations."

同時，對於2025年的成本採購，青島啤酒也表示，公司的主要原材料採用集中採購模式，於2024年四季度對2025年主要原材料的採購已基本鎖定，從目前的趨勢來看今年的成本呈現下降趨勢。

Jiang Zongxiang believes that China's beer industry has entered a stage of stable development. The competition pattern of regional markets is becoming clearer, mid-to-high-end products will continue to develop, and consumer demand is showing a diversified and personalized development trend. At the same time, the beer industry will also promote the development of high-end, green and intelligent.

Talks about the reorganization of the strategy

Tsingtao Beverage Group was transferred to Tsingtao Brewery Group as a whole

今年3月底，青島市國資委曾發佈消息稱，青島啤酒集團與青島飲料集團將實施戰略性重組整合。業績說明會上，對於雙方戰略性重組整合，青島啤酒也給出了相關回應。

"According to the decision of the municipal government, Tsingtao Beverage Group will be transferred to Tsingtao Brewery Group Co., Ltd., the controlling shareholder of the company, and in-depth integration will be carried out at the group level in the future." Zhang Ruixiang, secretary of the board of directors of Tsingtao Brewery, said.

The reporter noticed that in the latest introduction of the official website of Qingdao Beverage Group, Qingdao Beverage Group has become a secondary enterprise of Qingdao Beer Group. At present, the Secretary of the Party Committee and Chairman of Qingdao Beverage Group is Liu Fuhua.

Screenshot of the official website of Qingdao Beverage Group

In addition, on October 9, Tsingtao Brewery announced that the nomination of the company's board of directors has been completed, and the company's 11th board of directors will be composed of 0 directors. Among them, with his consent and the qualification review and quality evaluation of the Nomination and Remuneration Committee of the 10th Board of Directors, it was agreed to nominate Jiang Zongxiang, Liu Fuhua and Hou Qiuyan as candidates for executive directors of the 11th Board of Directors of the Company.

Screenshot of Tsingtao Brewery's announcement

公開資料顯示，青島飲料集團經營業務涵蓋礦泉水、飲料、葡萄酒、食品機械製造、國際貿易、文化旅遊、生態種植等板塊，旗下擁有嶗山礦泉水、青島葡萄酒兩個百年“中華老字型大小”品牌，嶗礦、華東兩大核心品牌總價值達440億元，雙雙進入“中國品牌500強”。

Among them, as an important brand in China's wine industry, Qingdao Huadong Grape Wine Co., Ltd. has achieved double-digit growth in revenue and profit for four consecutive years since 58. The data shows that in the first half of 0, its revenue increased by 0% year-on-year, its profit increased by 0% year-on-year, and the revenue of dry white products accounted for 0%. At the same time, Huadong currently has dual brands of Huadong brand and Qingdao brand, and has successively launched a number of innovative products such as Qingdao single malt whisky, Qingdao reserve brandy, Qingdao inheritance VSOP brandy, etc., and has also emerged in the field of spirits.

Up to now, Tianyancha shows that Qingdao Beverage Group is 100% owned by the State-owned Assets Supervision and Administration Commission of Qingdao Municipal People's Government, and Tsingtao Beer Group Co., Ltd. is 0% owned by Qingdao State-owned Assets Management Bureau.

In the future, whether Tsingtao Brewery Group will increase the wine and whiskey track, the reporter of "Daily Economic News Will Enter Wine" will also continue to pay attention.

National Business Daily