Recently, the trend of brand identity design in the automotive industry is quietly changing, and many well-known car brands have chosen to adopt a flat design language. BMW is one of the pioneers, and its logo has abandoned the traditional black outer ring and 3D texture in favor of a transparent silhouette design, and the overall visual effect is clean and modern.

Soon after, Audi's four-ring logo also underwent a magnificent transformation from figurative to abstract. The metallic three-dimensional rings of the old logo are full of the charm of the mechanical era, while the new version simplifies the complex and returns to the pure black geometric lines, showing a simple and elegant temperament.

Recently, the Mercedes-Benz brand has also joined this design trend, and its LOGO has also ushered in a flat change. By comparing the old and new logos, it is not difficult to find that the metal three-pointed star design of the old LOGO emphasizes texture and heaviness, symbolizing craftsmanship, authority and historical inheritance, and is more oriented to the older generation of successful people. The new version of the LOGO abandons the gradient and three-dimensional effect, and presents it in a concise geometric form, showing a younger and modern style.

It is worth noting that Mercedes-Benz's LOGO upgrade adopts the dual system strategy of "product + communication". On the product side, the body, wheels and other physical parts still use three-dimensional metal labels, strengthening the luxury gene with light and shadow texture; On the communication side, it adopts a flat design, and monochrome vector graphics are used on digital media, realizing the perfect combination of classic inheritance and modern communication.

Flat designs are favored for their concise and direct way of conveying information, but at the same time, the heavy use of flat interfaces can easily lead to consumer aesthetic fatigue and make a lasting impression. However, with its deep history and unique design language, the Mercedes-Benz brand has successfully integrated a flat design into its brand visual system, showing a new aesthetic style.

The design of the Mercedes-Benz car brand has always been based on the core DNA of "luxury, innovation and timeless aesthetics". From the birth of the three-pronged star emblem to the transformation of electrification, the brand has conveyed the relentless pursuit of precision engineering and humanized experience through an ever-evolving design language. The three-dimensional engraving and chrome plating process of metal texture have become the classic symbols of the physical car logo, and in recent years, the flat design has been gradually applied to the digital scene, becoming an important part of the brand's modernization transformation.

Today, the Mercedes-Benz brand has updated its visual system, simplifying the outer ring lines and strengthening the geometric purity of the star emblem, while retaining the original proportions of 1909 years, thus continuing the brand's historical bloodline. This series of changes not only demonstrates the unique vision of the Mercedes-Benz brand on design aesthetics, but also indicates that it will continue to lead the design trend of the automotive industry in the future.

Discussion: What do you think of the design of the new Mercedes-Benz logo? Feel free to leave a comment to share your thoughts.