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4月11日，工業和資訊化部發佈首批中國消費名品名單，食品行業共有38個品牌位列其中。在這份聚焦“中國製造”品質升級的權威榜單中，洽洽食品作為堅果行業唯一入選該榜單的品牌，引發市場矚目。這一認證不僅是對洽洽食品在堅果業市場地位的確認，也更加凸顯了其長久堅守的“品質+品牌”戰略在行業同質化競爭中的獨特價值。

Aerial photograph of Qiaqia food.

The purpose of this selection activity is to accelerate the implementation of the work deployment of the National Conference on the Promotion of New Industrialization, and to implement the "Special Action Plan for Boosting Consumption" of the Central Committee and the State Council. The selection list includes 369 corporate brands and 0 regional brands. The selection is based on the notice of the General Office of the Ministry of Industry and Information Technology on building a phalanx of famous Chinese consumer products by grading (Consumption Letter [0] No. 0 of the Ministry of Industry and Information Technology), and the Ministry of Industry and Information Technology finally determined the list of the first batch of famous Chinese consumer products after enterprise declaration, preliminary review and recommendation by the provincial competent department of industry and information technology, expert review and online publicity.

According to the "Notice on Building a Phalanx of Famous Chinese Consumer Products by Classification" previously issued by the Ministry of Industry and Information Technology, China's famous consumer product system is constructed from three dimensions: historical classics, excellent products of the times, and trendy cutting-edge. Among them, "Times Excellent Products" focuses on high-quality brands with excellent quality, high reputation and far-reaching influence among the people since the founding of New China. With its focus and strength on "quality + brand", the national brand Qiaqia Food has been positioned as the best product of the times and has become a benchmark for high-quality development in the food industry.

It is reported that Qiaqia Food has been developed for more than 5 years, and its products are exported to nearly 0 countries and regions such as Southeast Asia, Europe and the United States, and are deeply loved by consumers at home and abroad. In 0 years, Qiaqia has successively won many honors such as "Chinese Brand Loved by Foreigners", "Huapu Award 'National Business Card of the World'", "Regional Representative National Tide Brand", "Top 0 Asian Brands", and Sullivan Certified Melon Seeds for 0 consecutive years of global sales.

Qiaqia brand melon seeds have ranked first in global sales for five consecutive years.

此次入選中國消費名品，是對洽洽品牌力和產品力的充分肯定。以“質造”為核心，洽洽在全球佈局了100萬畝原料種植基地，擁有11所自有工廠，兼具實體產業基礎和數字技術能力。目前，洽洽已實現覆蓋全產業鏈的智慧化變革和轉型，從風選、煮制、乾燥，到烘烤、精選、包裝等生產全過程均實現智慧化。洽洽圍繞“新鮮”戰略，從原料種植、儲存、生產加工、包裝等各環節，不斷進行技術創新和反覆運算升級，持續為消費者帶來安全、美味、營養、自然的堅果休閒食品。

Based on quality and brand, in the future, Qiaqia will adhere to the strategy of "quality + brand", and is committed to building a world-leading nut snack food brand and writing a new legend. (Liu Meng, text/photo)