□ Gaoyuan

The new media platform has the characteristics of real-time and diversification, and plays an important role in accelerating the production, dissemination, sharing and diffusion of ideological and political education content. Actively transforming the technical advantages and platform advantages of new media into the largest increment of online ideological and political education in colleges and universities is not only an inevitable choice to conform to the development trend of the times, but also a practical need to promote the quality and efficiency of ideological and political education.

Focus on the needs of the object

Online ideological and political teachers in colleges and universities should take the initiative to care about students' content expectations and acceptance preferences, formulate targeted supply strategies according to changes in students' needs, respond to students' concerns with high-quality content that fits students' actual conditions, and ensure that the content of online ideological and political education is in the brain and heart.

Adjust the direction of supply and enhance the affinity of ideological and political education. Online ideological and political teachers in colleges and universities should explore the student-centered supply strategy, break the traditional "mode confinement" and "path dependence" of ideological and political teaching, take the initiative to shift from the subject-based and teacher-oriented to the student-oriented and literacy-oriented, and closely focus on the ideological dynamics, learning performance, psychological changes, and living conditions of the students. Follow the rules of discipline teaching, keep the value-led supply strategy and discipline mission unchanged, and run the educational, ideological, political, and professional characteristics of online ideological and political education through the whole process and all-round aspects of online ideological and political education.

In the process of content supply, online ideological and political teachers in colleges and universities should adhere to the main content of Marxist scientific theory, the party's innovation theory, Chinese excellent traditional culture, and socialist core values, and insist on strengthening the content supply of ideals and beliefs, patriotism, collectivism, and national spirit. Scientifically grasp the relationship between change and invariance in the supply strategy, and flexibly grasp the dialectical relationship between change and invariance; Adhere to the guiding ideology, fundamental tasks, basic principles, and main content unchanged, pay attention to the appropriate transformation of discourse expression, teaching carriers, teaching media, etc., and use a supply model that highlights key points, bright spots, and hot spots in a timely manner, to increase the effectiveness of online ideological and political education.

Innovative Means of Supply

Online ideological and political teachers in colleges and universities should work means innovation, combine the information dissemination rules of new media platforms, re-"package" the relevant content of students' "need to listen, be willing to listen, and should listen", realize knowledge indoctrination and value guidance in a way that students like to see, and truly improve the "head-up rate" and "satisfaction" of online ideological and political education.

Give full play to the supply advantage and strengthen the narrative effect. Online ideological and political teachers in colleges and universities should rely on new media platforms to carry out ideological education and value guidance in the form of diversified content. Through video editing, animation production and other means, the production of ideological and political micro-courses, ideological and political micro-videos, ideological and political micro-network texts, with fragmented, short and concise graphic content, video content, audio materials, cartoons, etc., to convey party history knowledge, patriotism education knowledge; Actively participate in the construction of the "campus version" online ideological and political education platform, take their own professional expertise and work perspective as the starting point, register Weibo accounts, WeChat public accounts, and short video accounts, and build a solid position for online ideological and political education with a multi-platform publicity matrix.

Strengthen the linkage with off-campus education platforms, and strive to create a healthy and progressive online education ecology. Colleges and universities can co-create intelligent media accounts with local universities, well-known universities, local governments, local public cultural institutions, and "traffic experts" through school-local collaboration, school-school collaboration, and school-museum cooperation, so as to fully integrate content advantages, traffic advantages, and talent advantages, and realize the high-quality supply of ideological and political education content.

Educate yourself

Whether it is in classroom teaching, daily education or practical education, online ideological and political education in colleges and universities should pay attention to mobilizing students' enthusiasm and initiative to participate, and build a diversified self-education mechanism and self-education platform on the basis of teachers' learning, so that students can improve their ideological and political literacy in self-education, self-service and self-monitoring.

Incorporate "approachable" ideological and political content. Colleges and universities should rely on the organizational cohesion, value guidance, group motivation and other functions of student associations to strengthen the effectiveness of online ideological and political education through community construction. The Youth League Committee and the Federation of Student Organizations should strengthen the management of student organizations, and include the effectiveness of online ideological and political education of student organizations in the assessment and evaluation of student organizations. At the same time, appropriate material and spiritual rewards should be given to groups and individuals with outstanding performance in online ideological and political education, so as to stimulate the enthusiasm and initiative of student organizations in carrying out online ideological and political education. Colleges and universities may assign special ideological and political teachers to student associations, and work with community members to jointly promote the production, sharing, dissemination, review, and gatekeeping of online ideological and political education content.

Select outstanding Communist Youth League members, members of the Communist Party of China, development targets, party activists, Qingma students, class committees and other role models to apply for new media accounts, which are used to publicize high-quality courses, policy instructions, meeting spirits, important expositions, activity dynamics, and experience achievements related to online ideological and political education, and complement each other with online ideological and political education accounts in colleges and universities, and jointly promote online ideological and political education to achieve the expected results. Leverage existing traffic. Cooperate with student accounts that have certain topics, traffic, and fans in the school, share micro-videos, micro-online articles, and micro-classrooms related to ideological and political education, give full play to students' leading demonstration and role modeling, and guide students to pursue self-development and self-improvement. At the same time, in terms of content selection, we will strengthen the publicity of outstanding student role models, peer supporters, outstanding alumni and other role models and ideological and political literacy, and motivate students to be upward and good with the role models around them that are easier for students to accept, emulate and learn.

(Author's Affiliation: College of Humanities, Jilin Agricultural University)