SAIC Maxus, a subsidiary of SAIC Motor, has also started the pace of adjustment.

A few days ago, the reporter of "Daily Economic News" learned from SAIC Maxus that SAIC Motor appointed Wang Weisen as the head of domestic marketing of SAIC Maxus.

Image source: Courtesy of the company

According to public information, Wang Weisen belongs to the post-80 generation, and previously worked in SAIC-GM-Wuling, and successively held a number of core management positions in the fields of automobile manufacturing, supply chain logistics, marketing, channel operation and overseas operations.

Since the beginning of 2015, Wang Weisen has shifted from the manufacturing system to the marketing field, responsible for the management and construction of Wuling's product marketing system, implementing the strategy of "scenario-based car manufacturing", and deeply practicing the brand concept of "what the people need, Wuling will make".

SAIC MAXUS believes that Wang Weisen will bring a new perspective and strategic thinking to SAIC MAXUS's marketing system, innovate SAIC MAXUS's marketing system, promote the global development of brands and products, and empower SAIC MAXUS marketing with Wuling's experience.

At the time of personnel changes, SAIC MAXUS also determined a clear development strategy.

Jia Jianxu, president of SAIC, recently revealed in an interview with reporters that 2025 years is the year of OEM chemistry of SAIC, and the overall direction of reform is that SAIC will have two OEM businesses, one is the large passenger car business, and the other is the commercial vehicle business; Other investment businesses include a number of joint ventures, component companies and financial companies. In terms of commercial vehicle business, SAIC MAXUS is the core to build a global advanced commercial vehicle development strategy with technology sharing.

National Business Daily