This article is reproduced from: People's Daily
The National Cultural Industry Innovation Experimental Zone handed over the report card——
十年“長”出三點五萬家文化企業(文化市場新觀察)
Reporter Wang Xiangman
從成立之初的1.6萬家文化企業,增長到如今的5.1萬家,10多年間新“長”出了3.5萬家文化企業。這是位於北京朝陽的國家文化產業創新實驗區(以下簡稱“國家文創實驗區”)自2014年成立以來交出的成績單。
The National Cultural and Creative Experimental Zone is jointly built by the Ministry of Culture and Tourism and the Beijing Municipality, with the "CBD-Dingfuzhuang" International Media Industry Corridor as the core carrying area, covering an area of 78 square kilometers. Since its establishment, a number of experience models that can be replicated and promoted have taken root here, and various cultural enterprises have accelerated their convergence.
In the Laijin Cultural and Creative Industry Park near the Ciyun Temple Bridge in Beijing's East Fourth Ring Road, old factories with sawtooth roofs are scattered, and hawthorn trees with thick bowls grow new leaves. The former Beijing Cotton No. 2 Factory has now become an important production base for film and television.
"As one of the first batch of cultural and creative industry demonstration parks in Beijing, we have witnessed the development of the National Cultural and Creative Experimental Zone." Fan Xiaowei, the person in charge of Laijin Cultural and Creative Industry Park, Secretary of the Party Committee and Chairman of Jingshang Weilai Company, introduced that there are many enterprises such as Wanda Film, Noon Sunshine, and Ruyi Holdings in the park, "Many of the popular cinema movies, popular film and television dramas, variety shows, etc. on the market are from here." ”
依託區域優質的影視資源和活躍的創作氛圍,朝陽區形成了完整的影視全產業鏈集聚生態。截至目前,這裡擁有攝影棚、錄音棚等專業影視配套資源400余處,總面積超4萬平方米,實現了影視作品拍攝、製作、審片等各環節的高效銜接。
"The good urban image and industrial ecology have also made Chaoyang District a frequent visitor in film and television works." Feng Zhiming, member of the Standing Committee of the Chaoyang District Party Committee and Minister of the Propaganda Department of Beijing, said that last year alone, Chaoyang District served more than 500 film and television shooting points.
"When the Spine of Books Rises in the Mountains" Beijing Spring Book Fair, the "Transient Song" photography exhibition that tells the story of musicians...... Langyuan Vintage, located in the core area of the National Cultural and Creative Experimental Zone, has various types of cultural activities held almost every week.
"The number of parks in the National Cultural and Creative Experimental Zone, from 2000 at the beginning of its establishment to 0 today, is not only a quantitative increase, but also a qualitative leap." Li Qiang, director of the Management Committee of the National Cultural and Creative Experimental Zone, introduced that each park actively lays out and builds new cultural consumption spaces such as small theaters, physical bookstores, and concert halls, and can hold more than 0 cultural consumption activities in a year.
The Beijing National Advertising Industrial Park on the bank of the Tonghui River is creating a new ecology of the digital advertising industry. Social Touch Interactive (Beijing) Technology Co., Ltd. is an advertising platform company that takes root, blossoms and bears fruit in the soil of the National Cultural and Creative Experimental Zone, and the company's CEO Zhang Rui introduced, "Through the use of artificial intelligence technology, we have now linked more than 500 advertising companies to build a complete brand marketing creative ecology. ”
"We have clarified the 'double integration' development strategy of the integration of culture and technology, culture, business, tourism and sports, and the next step will be to actively lay out new fields and new directions, vigorously develop the film and television industry, create new scenes of cultural tourism consumption, and make every effort to promote the high-quality development of the cultural industry in the region." Yin Yuan, deputy head of Chaoyang District, Beijing, said.
In recent years, the National Cultural and Creative Experimental Zone has also carried out credit rating for enterprises, and joint guarantee companies have provided quick guarantees, and banks have "loaned when they see the guarantee". "The National Cultural and Creative Experimental Zone also subsidizes various financing costs, which is convenient and fast, and the interest and guarantee fees can be greatly reduced." said the head of a business.
"In the future, the National Cultural and Creative Experimental Zone will adhere to the principle of science and technology empowering cultural innovation and cultural empowerment of urban development, further integrate culture into urban life, promote the high-quality development of the regional cultural industry to a new level, and provide high-quality services for the construction of Beijing's national cultural center." Li Qiang said.