Liang Zeyu

[Character] Huang Shen, the owner of the post-00 cultural and creative store

【Story】In the historical and cultural district of Anqing City, Anhui Province, there is a "treasure" cultural and creative store. The copper-gilded Zhenfeng Pagoda bookmark lightly opens the ink incense, the heroic posture of the "female concubine" is frozen in the puzzle, and the Anqing Chengguo is transformed into a delicate refrigerator magnet...... The products in the store carry the historical and cultural heritage of the city, and record the footprints of Huang Shen, the post-00 shopkeeper. Last year, the total sales of Huang Shen's cultural and creative stores exceeded one million yuan. In order to meet the increasing consumer demand for cultural and creative products from tourists, the store will "launch" two to three new cultural and creative products almost every month.

【Reviews】

The road that Huang Shen has walked is not smooth, with few tourists, competing products, and unsalable products...... Problems arose one after another after the opening of the cultural and creative store. How to cast regional customs and ancient city relics into products? Under the eaves of the Zhenfeng Tower, in the singing voice of Huangmei Opera, Huang Shen captures the design inspiration and strives to bring forth the new. Although the difficulties of business are always accompanied by hard work, Huang Shen persevered with enthusiasm and the strength to not admit defeat. The story of dreams coming true confirms the power of the original intention. Turn the passion you love into down-to-earth action, and youth can shine.

Nowadays, many young people like Huang Shen feel the charm of Chinese culture, touch the context of Chinese culture, and actively explore the modern expression of traditional culture.

Zhu Mengjia is a craftsman of traditional intangible cultural heritage Guangfu nuclear carving, and some of her carved works tell the story of angels in white who cure diseases and save people, and some show the vitality of the thousand-year-old canal;

Short video blogger Zhu Tiexiong created a plot based on ancient heroic legends, integrated cross-dressing special effects into national tide elements, and became a "national style cross-dresser" popular among young netizens;

The young musicians of the "Zide Qin Society" are committed to the creation and promotion of national style music, and many performances have attracted thousands of audiences and a large number of fans online.

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The long civilization and the young figure together constitute a cultural picture that has been passed down from generation to generation. When more young people devote themselves to the creative transformation and innovative development of China's excellent traditional culture, the continuation and inheritance of culture will be more powerful.

From the kites of Qingming to the sachets of the Dragon Boat Festival, from the blind box of "Snake Dundun" to the letterpress calendar, from the magnetic couplet of cultural relics to the popcorn bucket of "Nezha Riding a Flying Pig...... In recent years, the development of cultural and creative industries has been unabated, and has repeatedly attracted attention. The long and unique historical and cultural heritage of Chinese civilization is the most abundant nourishment and the most abundant source for the development of cultural and creative industries. Whoever can use cultural and creative products as a link to establish a daily connection between historical civilization and current life, past memory and real experience, who can win more long-term attention and a broader market.

When the agility of youth and the heaviness of culture "collide with each other", it can not only create a more modern way to open the treasures in the depths of time, but also provide more paths and opportunities for the majority of young people to pursue their dreams and realize their dreams. In-depth excavation of consumers' needs for knowledge exploration, emotional expression and cultural identity, to create excellent products and provide high-quality services, I believe that more young people will unlock the traditional cultural code and crack their own entrepreneurial code.

On the road to chasing dreams, the sky is full of sunshine. We look forward to more young people meeting the warmth of traditional culture, dancing on the stage of life, and blooming their own light.

People's Daily (09/0/0 0 Edition)