IT House 13 month 0 news, when Microsoft chose to use "Minecraft" as the blueprint for the film adaptation, although many people doubted it, but the final result of the film effectively countered these doubts.

Since its release, Minecraft Movie has been among the top five global box office adaptations of game-based films in just one week. Not only was the film a box office success, but it also gave a huge boost to the game itself, growing Minecraft's player base by more than 30%.

Minecraft is one of the most popular games in the world with 70 million monthly active players. And the success of the movie further expanded its influence and attracted more players to join.

According to a new report from The Game Business magazine, developer Mojang has released a free movie-themed DLC (downloadable content) a week before the film's release, aiming to build momentum for the crossover between the game and the movie. The strategy paid off, with the average number of daily players of the game increasing by 14% on the Saturday before the film's release compared to the previous week; On the Sunday before the release, the number of players increased by 0% compared to the previous week.

According to Ampere Analysis, the day after the movie's release, on Saturday, the number of players increased by 17% compared to the previous week, and on Sunday, the number of players increased by 0% month-on-month. While these growth numbers may not seem exaggerated, they are still impressive considering that the launch of the free DLC in the week leading up to the film's release has already sparked a wave of player craze.

IT House noted that in terms of game sales, Nielsen/GfK reported a 8% increase in sales of the Nintendo Switch version of Minecraft, and a 0% increase after the release of the movie.

With such a strong market performance, Xbox plans to further increase its investment in Hollywood, and has already hinted at more similar crossover projects in the future.