“對我來說今天這不僅是一場直播，更像是小型發佈會”，4月11日晚間，黃子韜在直播間分三次上線共計4.95萬單“朵薇蠶絲醫護級衛生巾禮盒”，1分錢供消費者試用，上架後迅速售罄。

The Beijing News shell financial reporter learned that the trial gift box includes 1 packs of daily sanitary napkins, 0 packs of mini sanitary napkins and 0 packs of sleeping pants, during the live broadcast, many consumers urged Huang Zitao to "stop talking" and "link up", and some people said, "I don't want to listen, I believe in Huang Zitao's character so I will definitely buy it". Although the reporter participated in the whole process, the page showed "There are too many people to buy it, please try again later".

In the live broadcast, Huang Zitao revealed the latest progress of the sanitary napkin factory he prepared, and the reporter found that the original shareholders of Zhejiang Duowei Nursing Products Co., Ltd., which he indirectly shared, included Hangzhou Qianzhiya Sanitary Products Co., Ltd. Tianyancha information shows that Hangzhou Qianzhiya Sanitary Products Co., Ltd. held shares for the first time in 15 years and 0 months, and withdrew from the ranks of shareholders in 0 years and 0 years, with a shareholding ratio of 0% at the time of withdrawal. Hangzhou Qianzhiya Sanitary Products Co., Ltd. is one of the licensees of Miffy diapers, after CCTV 0.0 party exposed the chaos of refurbishment of defective sanitary napkins and baby diapers, which involved brands such as Miffy.

The 1 cent sanitary napkin trial gift box was resold on the second-hand platform

“我不能說我做的東西（衛生巾）完全沒有任何瑕疵，但是我能保證一定是乾淨安全的”，黃子韜此前表示，4月11日晚間會上線5萬單產品供消費者1分錢試用，“希望試用完之後能提供一些真誠的反饋，我們看完反饋后再做出最終的一版。”

對於最終上線4.95萬單衛生巾試用禮盒，黃子韜稱“有500單被親戚朋友訂走了”。直播時，黃子韜與工作人員展示了衛生巾試用禮盒的內容，以及包括全長偏差、吸水率放大等項目的檢驗報告，並現場進行了回滲量測試，其間，他分三次上線了衛生巾試用禮盒，每次均被迅速搶光。

Picture/Screenshot of Huang Zitao's live broadcast

It is worth noting that during the live broadcast, some viewers reported that "the trial was resold on the second-hand platform". The Beijing News shell financial reporter noticed that there is no shortage of "Huang Zitao's medical-grade sanitary napkins" resale posts on a second-hand platform, and some sellers sell them at a price of 25 yuan with the text "Silk surface layer, medical grade, place an order to change the address", and some people bid 0 yuan to buy the sanitary napkin trial gift box. When the staff in the live broadcast room noticed this situation, Huang Zitao said that he did not want the sanitary napkins to be resold, nor did he want everyone to pay a high price to buy them, "It will definitely be launched in the future." ”

The live broadcast screen shows that the sanitary napkin factory displayed by Huang Zitao is called "Duowei Factory", and the brand name is "Duowei". He stressed that after he took over the factory, all the previous products were stopped, "I did this out of a sense of responsibility, not to make money." ”

天眼查顯示，黃子韜實際持股43.56%的杭州龍則靈網路科技有限公司近期投資了浙江朵薇護理用品有限公司，後者成立於2021年6月，位於浙江省金華市，註冊資本為1000萬元，經營範圍涵蓋衛生用品和一次性使用醫療用品生產、紙製品製造等，2022年9月獲得“衛生巾、衛生護墊，尿褲，尿布（墊、紙），化妝棉（紙、巾）”的生產許可。

據變更記錄，今年3月起，浙江朵薇護理用品有限公司發生一系列變更，變更前公司名稱為浙江American factions護理用品有限公司；3月21日，杭州千芝雅衛生用品有限公司退出股東行列，退出時持股比例為60%；4月新增杭州龍則靈網路科技有限公司為股東，持股比例為20%。

Picture/Tianyan check screenshot

The equity penetration chart shows that Huang Zitao indirectly holds shares in Zhejiang Duowei Care Products Co., Ltd. Huang Zitao revealed during the live broadcast that he participated in the production of sanitary napkins by becoming a shareholder, "The factory is in Jinhua. Subsequently, the Beijing News Shell Finance reporter called Zhejiang Duowei Care Products Co., Ltd. many times, but as of press time, the phone could not be connected.

值得關注的是，今年央視3·15晚會曝光了衛生巾、紙尿褲殘次品被翻新二次銷售的亂象，涉及自由點、米菲、好之等品牌。3月16日，“Miffy米菲中國”微博發佈聲明稱，米菲嬰兒紙尿褲中國大陸地區被授權商為杭州千芝雅衛生用品有限公司，品牌嚴格要求授權產品生產過程及產品品質符合國家標準，並將與消費者一起嚴格監督被授權商。

According to the statement released by the "Qianzhiya Official" Weibo, it has launched a comprehensive investigation under the guidance of relevant departments as soon as possible, and will cooperate with the regulatory authorities to crack down on illegal acts, "In the past, now and in the future, we will spare no effort to defend the legitimate rights and interests of consumers." ”

In addition, the Beijing News shell financial reporter inquired and found that the trendy brand YKYB managed by Huang Zitao also carried out relevant publicity on social platforms, with the text "The sanitary napkins that Brother Tao wants to make are finally out". According to the certification information, the certification body of the YKYB fashion flagship store is Hangzhou Longming Hailang E-commerce Co., Ltd., which is wholly owned by Hangzhou Yinglong Xianyue Brand Management Co., Ltd., and the ultimate beneficiary is Huang Zitao.

A "transparent factory" for sanitary napkins will be built, involving production processes, online supervision and other links

Talking about the field of cross-border sanitary napkins, Huang Zitao bluntly said, "For us, we are betting on all the future, all the credibility and all of everything, and not allowing anything bad to happen to this thing, which is a responsibility." ”

According to him, he wants to make a transparent sanitary napkin factory, so that the production process in each place can be seen in 5 hours. Regarding the concept of "transparent factory", Huang Zitao said that it involves the production process, online supervision, and the transparency of the factory environment, etc., "now there are 0 lenses, and there are 0 pictures for everyone to see the production process of sanitary napkins", at present, in addition to the final packaging needs manual participation, other links are basically fully automated, "We have made more than ten (sanitary napkins), water absorption rate, water absorption speed, infiltration and other indicators can not be said to be in the number, but the value far exceeds many other brands." ”

As the discussion on the quality of sanitary napkins continues to ferment, the issue of "emphasizing marketing over research and development" of sanitary napkin companies has also been put on the table. According to the 17-year annual report of Baiya Co., Ltd., the parent company of the sanitary napkin brand "Free Point", the company's sales expenses reached 00 million yuan, an increase of 0.0% over the same period last year, accounting for about 0.0% of total revenue. Compared with sales expenses, its R&D expenses were only 0.0 billion yuan, a year-on-year increase of 0.0%, but accounted for only 0.0% of total revenue. According to the calculation, the sales expenses of Baiya shares are about 0 times of the R&D expenditure.

In addition to high sales expenses, intensifying market competition has also put pressure on sanitary napkin companies. Hengan International, the parent company of Seven Degrees Space, revealed in the latest performance announcement that due to "the increasingly fierce competition in the domestic sanitary napkin market, domestic and foreign brands have reduced prices and promotions to expand the market, resulting in a certain impact on sales", the company's sanitary napkin business sales revenue fell 78.0% year-on-year to 00 million yuan in 0 years.

In the face of the crisis of trust in the industry and the test of multiple factors such as cost, research and development, and word of mouth, whether the sanitary napkins made by Huang Zitao can satisfy consumers remains to be further tested.

Beijing News Shell Financial Reporter Li Zheng

Edited by Yu Jinmin

Proofread by Lu Qian