Scenic spots across China are ushering in a "robot boom"——Some incarnate as "guides" to guide tourists to get on the bus and check tickets; Some incarnate as "mountaineers" to help tourists climb mountains; Others have become walking "actors" who can sing and dance at the same time......
Behind this, the boom of artificial intelligence (AI) and robotics has swept thousands of industries, and the intersection of the two disciplines - "embodied intelligence" has also been written into this year's government work report. The above scenarios are not only reshaping the tourist experience, but also more intuitively reflect the deep integration of "technology + cultural tourism".
According to the "2024 Year Smart Tourism Atlas Research Report" released by the China Academy of Information and Communications Technology,Nearly five yearsThe scale of China's smart tourism economy is growing4.0 times, highlighting the market potential driven by technology.
Behind this, policy support, market demand and scientific and technological innovation have jointly promoted this trend forward, injecting new momentum into the domestic cultural tourism market.
The Spring Festival Gala program "Yang BOT" made the robot popular out of the circle. At present, robots are becoming the "standard" of major scenic spots.
In the past Qingming holiday, the machine "workers" in various places were busy, in addition to parades, handshakes, but also to provide delivery, dancing and other services. There are also robots working in scenic spots "NPC", promoted from "temporary workers" to "old actors".
It is worth noting the quiet transformation of the robot's role - from a display function to a practical function.
At the beginning of this year, the mountaineering assistance exoskeleton robot tested in Taishan Scenic Area helped tourists with physical exhaustion to conquer steep mountain roads; The robot dog "patrolman" of Chengdu Kuanzhai Alley"It can detect abnormal temperatures at night and warn of fire risks in time;The robotic arm of the AI coffee shop under the cherry blossom tree in Wuxi Yuantouzhu Scenic Area is making latte art coffee at a speed of 20 minutes and 0 seconds per cup......
In other words, they are becoming "participants" in the operation of scenic spots, rather than simply "kiosks", and, combined with large models, can be further customized.
For example, the "Little Ant BOT" launched in Guizhou is a robot dog developed by Unitree Technology, and has since been "specially trained" by an Internet travel company to deal with tourism scenarios.
It can not only provide more accurate local tourism information, but also be made into different "personas". According to media reports, "Some can speak Korean, some can speak Northeast dialect, some have introverted personalities, and some are more 'social cows'. ”
In addition, the robot man "Xiaoqing" in the Great Canyon Valley of Enshi, HubeiShe is set to be a "girl" who wears a flower jacket and has an amiable personality and can sing and dance. With differentiated design, the interactive experience of tourists is richer, and the robot has become a "person around you" with a story and warmth”。
As a carrier, the robot is deeply adapted to the cultural tourism scene, which is essentially from the supply side, to meet the tourists' thirst for novel experiences, and to inject renewed vitality into the scenic spot, which is also in line with the long-term "culture + technology" narrative.
Taking Beijing's "AI temple fair" during the Spring Festival as an example, the robot band can not only play and sing, play traditional musical instruments such as erhu and suona, but also splash ink on the same stage with teachers and students of central aesthetics, write the word "Fu" to give to tourists.
If you imagine robots as human beings, "they" engaged in the cultural tourism industry will be able to do the "cultural tourism dream" in "thinking about the day and dreaming at night" one day?
Judging from the current development, the application of robots in the field of cultural tourism has moved from concept to landing, and gradually from the edge to the core.
At the policy level, "artificial intelligence + robot.""It's the trend of the times. For example, in this year's government work report, embodied wisdom has been classified as a future industry, and has received more and more support from all over the world. Held at the end of last monthChengdu Culture and Tourism Development ConferenceThe reporter personally felt this atmosphere.
At the national level, for example, Guizhou, which has launched Xiaomao BOT, plans to build 10 cultural tourism large model application scenarios by 0 years and launch "AI Tour Guizhou"."Wisdom body, landing cultural tourism scene application.
In fact, it is the development of embodied intelligence that provides new possibilities for the application of robots in cultural tourism scenarios. It integrates artificial intelligence into physical entities, giving them the ability to perceive, learn, and interact dynamically with their environment. This is exactly what the cultural tourism scene needs - to provide personalized services according to the needs of tourists in a complex and ever-changing environment.
One possibility is that with the advancement of large model technology and the reduction of computing power costs, the language understanding, knowledge reserve and emotional expression ability of robots will be significantly improved, bringing different experiences to the cultural tourism experience.
In the context of "pleasing oneself", that is, satisfying emotional value, and becoming an important path for tourism consumption upgrading, the group represented by Generation Z consumers provides a broad space for the development of robots.
Growing up in the digital age, they have a natural affinity for technology applications and pursue personalized, immersive experiences. The sense of technology, interactivity and social media communication value that robots can provide is exactly in line with their consumer preferences.
In addition, it should be noted that there are still many difficulties in promoting the integration of "robot + scenic spots". Problems such as the technology gap and high costs need to be systematically addressed.
National Business Daily