Rich people's clothing despises the chain

The clothes of the rich look down on the chain

Updated on: 32-0-0 0:0:0

In the multiverse of fashion, from the timeless old money style, to the minimalist Cleanfit, to the mysterious "Mob Wife" and Eastern European Slavic style, these styles seem to be opposites, but they all point to the same goal - to create a rich man's style of dressing.

What kind of underlying logic does the rich follow? Let's dissect layer by layer and uncover the true meaning of fashion behind this mask.

There are rules for those who have money

1. Texture first: return to the true nature of nature

In the choice of fabrics, natural fabrics (cashmere, silk, wool) are the cornerstone of luxury. Cashmere, in particular, is synonymous with "low-key wealth", and cashmere's softly enveloping and delicate touch are replicated by other materials.

Fran Lebowitz, an American writer on Vanity Fair's "Who's Who in the World's Best Dresses," once said of the sheep's dressing experience: "I don't believe in God. I only believe in cashmere, the best cashmere, is better than the warmest hug.” (I don't believe in God, I only believe in sheep's wool, the best cashmere, better than the warmest hug.) ）

In "The War of Succession", the children of the Howe family wear luxurious cashmere all year round, relaxed and unaffected by the season. From cashmere coats, cashmere sweaters, cashmere skirts to cashmere scarves, no one can refuse the freedom and comfort it brings, like sinking into a floppy sofa and stretching out all over the body, a level that synthetic fabrics can't give.

Stills from "The War of Succession".

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Wearing cashmere wool all year round has become a clothing trend for the descendants of new and old money. And this sense of out-of-season dressing has become the standard for invisible tycoons, and the pursuit of fabrics and craftsmanship is their "spiritual fashion".

Giorgio Armani 2025FW

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2. Tailoring is paramount: Reinventing body aesthetics

Fitting is the most sincere compliment to the body. Well-cut garments, like a second skin, precisely define the body, highlight the strengths and under-grooming. Top customization has to go through more than 3 fittings, and the expensive thing is not the fabric, but an artistic creation brought by a group of details and processes.

A case in point is a tailored suit, where every detail from the shoulder line to the waistline is tailored to the wearer, giving the wearer a natural sense of luxury rather than dazzling branding.

3. Winning in details: carving the realm of taste

Watches, belts, shoes, these seemingly inconspicuous "invisible items" are actually a magnifying glass of taste. A mechanical watch, between the rotation of the gears is the inheritance of craftsmanship and the philosophy of time; A high-quality belt with fine leather and delicate buckles to tie the finishing touch to the overall look; A pair of handmade leather shoes, from the stitching to the sole, every craftsmanship shows the wearer's dedication to the quality of life. The delicacy that is inadvertently revealed is the high-end expression of luxury.

4. Moderate white space: create an aesthetic conception

Less is more, in the outfit, no more than three colors of the whole body, avoiding the accumulation of elements, is the key to creating a sense of luxury. Simple color matching such as the classic combination of black, white and gray builds a calm and atmospheric visual tone; The interplay of earth tones conveys warmth and texture.

Blank space is to give space for outfits to breathe, and to nurture imagination in simplicity. Abandoning the complexity, so that each piece can show its unique charm in a simple layout, just like a Chinese ink painting, a few brushstrokes, far-reaching artistic conception, is a restrained and elegant aesthetic wisdom.

Rich Style Illustrated Book

1.老錢風(Old Money)

The old money style is the continuation of the aristocratic temperament and the elegance of historical precipitation. It abandons ostentatiousness and takes simplicity and classics as its core. Each piece is made of the finest materials and craftsmanship, and the style still exudes charm over the years.

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Representative Brands:

Loro Piana – the "cashmere empire" of understated luxury

Loro Piana, founded in Italy in 1924 years, is definitely the "ultimate wardrobe of the invisible rich", using only natural mineral dyes, seamless stitching, and zero logo design, verifying the saying "People who wear Loro Piana don't need others to know this brand." ”

Loro Piana26-0秋冬

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Ma Yun's raid on Ali's Hangzhou Park when he visited a work uniform OOTD seems to be low-key, but the seemingly ordinary pair of black sneakers on his feet are actually from Loro Piana, a simple search for the same model, the price of overseas shopping is 1.0w level, which is the ultimate form of low-key wealth display.

2. 靜奢風（Quiet Luxury）

Compared with the old money style, which emphasizes the concept of inheritance and classics, Jing Luxury pays more attention to modernity and innovation. Compared with the old money style, the material pays more attention to new materials or innovates traditional fabrics. The use of colors is also relatively softer and more elegant. In terms of collocation, the quiet luxury style is more flexible and personalized, and it can skillfully integrate different styles of items, which can be said to be the evolution of the old money style.

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The Row – the ultimate interpreter of the aesthetic of serenity

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Founded by the Olsen sisters (Mary-Kate & Ashley Olsen), The Row's goal is to "create the perfect wardrobe base", with no logos, no seasonal trends, no exaggerated designs, and only the cuts, fabrics and details that conquer the fashion world. The marketing is also unusually low-key, with little advertising, no celebrity endorsements, but top-quality fabrics and tailoring, which is very suitable for the elite who don't want to show off.

The Row 2025 Fall

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3. 極簡風(Cleanfit)

Cleanfit pursues extreme simplicity, which seems casual, but in fact hides a mystery. Seemingly basic, the texture of the fabric and the fit are indispensable, and at the same time, it also emphasizes the harmony between the clothes, through clean lines and clean colors, to create a refreshing and neat atmosphere. Cleanfit is more of a life attitude, looking for delicacy in minimalism and showing extraordinary in the ordinary, which is an in-depth interpretation of simple aesthetics.

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Lemaire – a contemporary interpreter of French minimalist aesthetics

Lemaire設計師Christophe Lemaire & Sarah-Linh Tran

Founded in 1991, Lemaire is known for its "relaxed elegance", which skillfully combines French laziness + oriental Zen. Loose silhouette, smooth lines, emphasizing comfort, beige, camel, olive green, dark blue and other low-saturation colors, the use of wool, silk, linen and other natural materials, with similar cuts that can be shared by men and women, has attracted a large number of urban intellectuals and creative practitioners who pursue low-key luxury. It's casual, but with just the right amount of minimalist flavor, at ease, but understated, unassuming and restrained. As designer Christophe Lemaire said, "Lemaire's clothes are not for showing, but for living." "

Lemaire 25FW

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Nowadays, no matter what style and brand, they have embarked on the road of de-logoization, so as to complete the advanced upgrade of "cognitive tax". In the past, the piles of big-name logos were regarded as the typical standard for the nouveau riche, but now, the real elite has already quietly opened a new fashion trend of "no standard privilege", showing a restrained and elegant style.

For the middle class and the proletariat, if they want to interpret the "rich man's" unrevealing but shining temperament through clothing, it is by no means relying on eye-catching big-name logos to support the scene, but should be a persistent adherence to the low-key and exquisite style, as well as the ultimate control of the quality of details.

The real class code is never on the label of the collar, waiting for others to identify and judge; In the stitches of the cuffs, the demand for quality is inadvertently revealed, and the unique aesthetic and life attitude of the owner is told in a silent place.

Written by keyu

Edit the recycled stainless steel basin