Ye Binde
In the past few days, the reporter has seen in Yiwu International Trade City, Zhejiang, that the anchors of "walking" can be seen everywhere, especially in the wholesale and retail trendy toys and popular jewelry area.
Different from the traditional live broadcast method, the anchors of "walking broadcast" often have no employment relationship with the merchants, and they randomly broadcast different booths and different products according to the preferences of consumers.
另據義烏市市場發展委數據，2024年，義烏開展網紅直播帶貨88.3萬余場，同比增長29.28%，完成零售額597.51億元，同比增長21.74%。(李建林)