在人工智慧領域迎來歷史性飛躍的時刻，百度移動生態正以前所未有的步伐推動AI技術的產品化與商業化進程。近日，於2025年4月9日舉辦的百度聯盟大會上，百度的一系列新動向吸引了業界的廣泛關注。
Chen Yifan, vice president of Baidu and leader of the mobile ecological business system, emphasized at the meeting that the innovation of large-scale model technology has opened a new door for the industry. Baidu is constantly deepening the self-innovation of user products and business systems, aiming to achieve the goal of "minimizing costs, maximizing innovation, and opening up without boundaries" by lowering the technical threshold, reshaping user experience, and fully opening up ecological capabilities in the iterative wave of AI technology, and working with partners to explore new growth paths.
百度聯盟總經理丁宗堯回顧了聯盟在2024年的卓越成就，聯盟開發者數量已突破200萬大關，變現水準同比提升33%，雙十一期間的消費增長更是高達82%。會上，百度聯盟宣佈了兩大重量級計劃——“百看計劃”與“智躍計劃”，旨在通過能力開放、資源傾斜以及高達25億的專項激勵資金，與開發者攜手共建AI新生態，共謀商業新篇章。
The "Baikan Project" focuses on the reshaping of search by AI, aiming to build the search box into a key to a smart world. Zhao Shiqi, general manager of Baidu Search, introduced that the plan is based on multi-modal input, providing useful answers, and task assistance as the core, and users can easily express their needs through voice, images, text and other ways, and the AI system will integrate information from the whole network, generate structured answers, and connect agents, tools and services to achieve a closed-loop experience of "search as a service".
Ding Zongyao elaborated on how the "Baikan Plan" can help business growth. With the blessing of Baidu's business system "Baidu Companion", diversified advertising forms such as videos, pictures, text summaries, and notes, as well as innovative undertaking models such as merchant intelligent twins and digital human live broadcasts, have brought users an unprecedented service experience. Through native advertising, the deep integration of users and merchants is realized, combined with accurate user demand recommendations, to provide an immersive interactive experience, so as to guide higher-value conversions.
“智躍計劃”的發佈標誌著百度聯盟在商業變現道路上的又一重要里程碑。丁宗堯預計，2025年聯盟開發者收入將再提升20%。除了基礎業務的持續優化帶來的增長外，“智躍計劃”將直播、電商、短劇、智慧體四大核心能力開放給開發者，並提供包括千萬級直播預算、數千萬商家預算、萬部短劇資源、萬個智慧體等全方位支援，同時設立25億專項激勵資金，助力合作夥伴實現飛躍式發展。
Liu Lin, General Manager of Business R&D of Baidu Business System, shared how AI can empower the industrial production of native content, focusing on video generation, video understanding, and Wensheng graph technology. He pointed out that Baidu Business is constantly evolving its multimodal AI generation capabilities, generating native, scenario-based, and interactive multi-modal content end-to-end based on accurate user search intent understanding, and building a bridge between users and merchants. At the same time, Baidu will fully open these advanced technologies to the alliance ecosystem, and further promote the win-win situation between users and merchants through high-quality native content.
In the face of increasingly fierce stock competition, Baidu Alliance will continue to uphold the original intention of "making partners stronger", integrate ecological resources with innovative strength and open attitude, and work together with developers, manufacturers and industry partners to share technological dividends.