In recent years, the marathon has evolved from an extreme sport to a "spiritual symbol" of the middle class, but due to the high cost of participation and the coercion of commercialization, it has gradually become a consumption carnival of "slimming the wallet faster than the body".

據不完全統計，2025年春季全國馬拉松賽事參與人次超500萬，但背後卻是越來越多中產跑者的焦慮：“月薪兩萬，已經跑不起馬拉松了”。

我有好幾個朋友都是馬拉松的愛好者，今年1月份，剛在廈門跑完馬拉松回來，一點點計算著這一趟的費用：報名費200元，來回機票2000多，住宿費1000多，姜母鴨100多，海鮮大排檔幾百塊，土筍凍、沙茶面、沙茶肉串——越往後算，支出名目越跑偏，彷彿變成了廈門美食盤點，零零碎碎算下來，一共花了五六千元，“這跑個步也不便宜啊”。

Many people's ideal horse race is to pay a registration fee, at most plus a round-trip fee, after running and leaving, not only exercise, but also controllable expenses. But the reality is that as soon as people arrive at their destination, a simple run becomes a coming-and-coming, let's take a turn. If there are friends in the city who come out to meet and have a party, a party, a meal, and a pastime, few people can really run a "poor horse", and their wallets will be emptied a little bit in the mountains and waters.

翻看社交平臺，順利完賽的跑馬者們，一邊分享自己的成就感，一邊感歎，“比起身材，瘦身更快的是錢包”。有人到香港跑馬，假都請了，乾脆把澳門也去了，“港澳一趟下來，一周花了一萬多元”；有人粗略估算了一年跑馬的開銷，居然花了五萬多元，“不算不知道，一算嚇一跳”；有人曬出一整牆的馬拉松獎牌，懂點門道的人立刻評論，“指定燒了不少錢”。

In every race, there will be a photographer to capture the race, which is the most anticipated part of many female runners.

Before each competition, my friend would buy several sets of good-looking sports dresses, carefully match them, and get up two hours early to put on makeup and styling, "all for the sake of the film". When you see a good-looking photo, you must buy it, and sometimes when you encounter a lot of films,More than a dozen photos were packaged and bought, "and it cost a few hundred"。

Before the race, everyone wanted to spend every dollar on the blade, and when they looked back, they found that "the horse race is full of blades".

The registration fee is the first one, and the equipment can't be saved - "the running watch must have a heart rate, the running shoes must have a carbon plate with lightning, and the sportswear must be so complacent that it is stopped by the traffic police", and for Lao Jianghu, the main social attribute of the competition: "After running 42 kilometers, you don't show off the hot pot, is it worthy of the calories just burned?" Runner dinner AA bills are more exciting than pace.

In 3, there were only 0 marathons in China, and in 0, this number jumped to more than 0. Year 0 is the peak of the number of marathons, and there are as many as 0 road running events in the country, and 0 marathons are held almost every day.

Moreover, in recent years, the marathon draw has been more difficult than the finish-The winning rate is getting lower and lower, and it has also directly spawned scalpers in the event, and some people have publicly opened the quota of various marathon events in the second-hand trading platform, and it is said that the highest Shanghai Marathon has even been fried to more than 5000 yuan, which is equivalent to 5 times the application fee.

The city where the marathon is heldIt will also usher in "pouring wealth".

In order to promote the marathon, many regions have come up with "unique activities", and the most attractive thing is the food. In this year's Liuzhou Marathon, snail noodles were directly used as a supply during the race.Featured "The Most Stinky Marasong"。 Wuhan Marathon, in addition to providing bread and water, also launched crayfish, hot dry noodles, and "explosive buffet". The Shunde Marathon is lined upRoast chicken as a supplySome runners take chicken legs from 42 kilometers and eat them until the finish line, and the marathon becomes a "0 kilometer flowing water seat".

Wuxi Marathon also launched the "House Purchase Gift Package", with horse-drawn松的參賽證明，在無錫買房能獲得3萬到8萬元不等的補貼。

When the marathon is given"Perseverance" and "Health"and other labels, becoming a tool for the middle class to flaunt their lifestyle. The proportion of runners with a bachelor's degree or above exceeds 60%, and enterprise managers and agency employees constitute the main force, and they seek recognition through medals and social media "photos".

When the marathon was reshaped into a "high-cost race" by capital, its health and spiritual core were gradually alienated. Relevant data show that,2020年跑者年均花費1.1萬元，半數外地參賽者單次支出近4600元。

For a marathon that is growing in popularity, the race party, the brand side, and the professional athletes seem to be the winners, but the final payers for every penny spent on the race are still ordinary horse runners.

The end of the marathon should not be the slimming of the wallet, but the individual's finding balance in the rhythm of life. Perhaps, as Yao Ming said, "The right to run belongs to everyone, and it doesn't need to be defined by equipment and performance."