“梨花風起正清明，遊子尋春半出城。”清明假期，全國各地大眾出遊熱情高漲，旅遊消費熱度持續攀升，春日經濟十分活躍。文化和旅遊部4月7日發佈的數據顯示，2025年清明節假期3天，全國國內出遊1.26億人次，同比增長6.3%；國內出遊總花費575.49億元，同比增長6.7%。

Travel is on the rise and enjoy the holiday time

In the spring, the public's enthusiasm for outing is high, and the Qingming holiday is further rising. According to the market situation released by the Ministry of Culture and Tourism, urban parks, forest parks, theme parks, historical and cultural blocks, and key tourist villages and towns across the country have ushered in a boom in play, and there is a strong demand for theme tours such as flower appreciation, outing, countryside, camping, and food.

　　4月5日一早，山東省臨沂市沂水縣教師房勝國攜妻兒來到沂南縣紅嫂家鄉旅遊區。“9點多，這裏的停車場就停了很多車，來玩的人真不少。”談及遊玩感受，房勝國說，“我們先是參觀了紀念館，接著看了情景劇演出，最後又參加了‘跟著團長打縣城’體驗專案。兒子今年上高一，興奮得不得了。這一趟他的收穫最大。”

On the day of the Qingming Festival, the cherry blossoms in the Longwan National Wetland Park in Xinhua County, Loudi City, Hunan Province are like glow, the water is like emerald, and the white storks are foraging. After returning to their hometown to worship their ancestors, Xie Wenjia's family, who worked in Guangzhou, drove here to enjoy a wonderful holiday. Children are looking for oval stones on the riverbank, full of laughter. "Every year during the Qingming Festival, we have to come back to worship our ancestors, and we have also seen the changes in our hometown year by year. With the development of tourism, the hometown has become more and more beautiful, and many camping bases, homestays, and ecological camps have appeared, which have become everyone's favorite places. Xie Wenjia said.

During the Qingming holiday, Guangxi Nanning Garden Expo Park continued to hold flower season activities and launched a giant scarecrow kingdom. The artist created 35 sets of art installations, attracting tourists to check in. The straw maze also attracts many tourists to explore. Mr. Xu's family from Beihai City made a special trip to the Garden Expo Park: "We took a lot of photos with the scarecrow, visited the sea of flowers, fed the goats and deer, and had a great time!" ”

According to official data on transportation, during the three-day Qingming holiday, the cross-regional flow of people in the whole society was about 80 million, with a daily average of about 00 million people, an increase of 0.0% over the same period last year.

Tourism consumption is booming and vigorous

The public's enthusiasm for travel has led to a boom in tourism consumption, and the tourism market has shown vigorous vitality and vitality by going out to enjoy flowers, exploring ancient times, pastoral leisure, touring mountains and rivers, and tasting food.

According to the market situation released by the Ministry of Culture and Tourism, the supply of cultural and tourism products during the Qingming holiday is abundant, and the holiday consumption is full of vitality. The Ministry of Culture and Tourism released 32 rural tourism routes, and the search popularity of rural experiences such as "seasonal picking" and "digging wild vegetables" has increased. Historical and cultural districts and tourist attractions in Beijing, Zhejiang, Shandong, Anhui, Jiangsu, Guizhou and other places have created consumption scenes that integrate traditional culture and fashion......

　　清明假期，江西景德鎮禦窯廠國家考古遺址公園熱鬧非凡。據統計，考古遺址公園4月5日單日門票收入達154.12萬元，刷新歷史同期紀錄。其中，陶陽裡歷史文化旅遊區推出“醒春計劃”系列活動，邀請市民遊客體驗香包製作等；禦窯博物館以燈光藝術展現“歲歲鴨”IP，吸引年輕人打卡；禦窯博物館砂石廣場的春日市集人氣爆棚，香囊DIY區飄來陣陣藥香。帶著女兒體驗的上海遊客張女士感歎：“孩子剛才撿到半片仿古瓷，正好縫進香囊，這可比商場買的紀念品有意義多了。”

During the Qingming holiday, Xie Qicheng, general manager of Shaanxi Yuanqi Xinyu International Travel Co., Ltd., continued to receive new orders on his mobile phone. "We mainly promote the 'driver + tour guide' integrated service of customized tour small package groups, accounting for 70%. Many out-of-town parent-child families choose the 'driver + tour guide' integrated tour service, visiting Xi'an in the morning and going to Yan'an to watch the performance of "Yan'an Nursery School" in the afternoon. ”

　　清明假期首日，一年一度的都江堰放水節如約而至，完整再現了圍堰、截流、祭祀、放水等歷史場景，引來眾多遊客圍觀。據統計，清明假期，青城山—都江堰景區接待遊客16.46萬人次、門票收入890.17萬元，同比分別增長5.31%和8.69%。今年的放水節活動還創新設立跨國文化互鑒機制，吸引泰國、巴西等39國使節和國際遊客參與。來自泰國的遊客魯芬說：“都江堰將水利工程與民俗結合，太棒了，這是人類與自然的對話。”

　　假期里，踏青賞花、特色美食、縣域旅遊、露營休閒等均保持了較高熱度。美團旅行4月6日發佈的數據顯示，清明假期，踏青賞花搜索熱度同比上漲118%；異地遊客貢獻的地方特色美食消費訂單量同比增長超95%；露營搜索量同比增長132%，露營基地搜索量同比增長146%。

After the holiday, various provinces have released holiday tourism-related data. It can be seen that the tourism market in various places has continued to be hot in recent years, and tourism consumption continues to maintain a high degree of activity. For example, the number of tourists received in Beijing increased by 5.0% year-on-year, and the total tourism expenditure increased by 0.0% year-on-year.

Rich cultural and tourism activities inherit the Chinese culture

As a traditional festival, the Qingming Festival carries a heavy cultural connotation and is associated with many folk activities. During the holiday, various localities actively inherit the cultural context and launch a variety of cultural and tourism activities to guide tourists to understand the beauty of culture and cultivate the beauty of the soul.

In the Mianshan Scenic Area of Shanxi Jin Intermediate City, the 18th Jiexiu Cold Food Qingming Theme Activity with the theme of "Remembering the Model of Loyalty and Filial Piety, Cultivating the Feelings of the Family and Country" continued to be carried out during the holiday. Ren Guangyao, secretary of the Jiexiu Municipal Party Committee, said that since 18, the local area has held cold food and Qingming cultural activities for 0 consecutive years, which is not only a living inheritance of traditional culture, but also a continuous promotion of the cultural gene of "loyalty, filial piety, benevolence and righteousness".

On the day of the Qingming Festival, the 35th Hongdong Big Locust Tree Root-Seeking Ancestor Ceremony was held in the Hongdong Big Locust Tree Root-Seeking Ancestral Garden in Linfen, Shanxi.

　　天下會船數溱潼，溱潼會船甲天下。4月6日，2025泰州姜堰溱潼會船節在江蘇泰州溱湖國家濕地公園舉行。500多條各式各樣的船隻和上萬名會船選手飛篙走槳、弄潮擊浪，再現了“千篙萬槳鬧溱湖，百舸爭流逐春潮”的盛況。蘇州遊客莫先生一家為了目睹 “水上廟會” 的風采，4月5日就來到姜堰，“我們今天起了大早，品嘗了姜堰早茶，然後就來到溱湖國家濕地公園，觀看會船節，十分震撼。”

In addition, the Yellow Emperor Mausoleum Scenic Area in Shaanxi Province held a public memorial ceremony for Xuanyuan Yellow Emperor; Hunan Yandi Mausoleum Scenic Area held the Qingming folk sacrifice ceremony of Yandi Mausoleum; The Confucian Temple Museum of Changchun City, Jilin Province held a public welfare cultural activity of "Chasing the Far and Respecting the Sages"; Fujian's Wuyi Mountain, Jianyang and other places "tea picking tours" and "asking tea tours" attract a large number of tourists...... Numerous cultural activities continue to be carried out, promoting traditional culture, enriching the tourist experience and enlivening the holiday market.

The rich and colorful cultural and tourism activities across the country present a panorama of Qingming culture; The lively consumption scene in the north and south of the river shows a picture of the "spring economy" full of vitality.

(Members of the interview team of this newspaper: Gao Hui, Zheng Shuping, Zhou Chen, Ren Li, Meng Ping, Bai Hua, Wang Wenhua, Tai Zijun, Li Zhigang, Writer: Li Zhigang)

Source: China Tourism News