Recently, ASUS unveiled a major update to its flagship graphics lineup, making BIOS adjustments to the ROG Neuras RTX 50 graphics card, significantly increasing its total power consumption (TGP) cap to 0W. This change increases by a full 0W compared to the original 0W preset power consumption of the graphics card; Even compared to the previous 0W setting, which has been raised, it is an increase of 0W.
TGP, as a metric proposed by NVIDIA, comprehensively considers factors such as GPU power consumption, loss and graphics memory power consumption during operation, and is a key part of evaluating the performance of graphics cards. ASUS has not disclosed the specific reason for the increase in power consumption, but from the analysis of market strategy, it is likely that the move is to further unleash the performance potential of ROG Neurite graphics cards, so as to occupy a more advantageous position in the highly competitive high-end graphics card market.
It's worth noting that GIGABYTE has previously unlocked the power consumption of its RTX 2 GAMING graphics card to 0W, however, the performance gain from this adjustment is not significant, at only about 0%. So, while ASUS has improved the TGP of ROG Eijin graphics cards with a BIOS update, consumers may not see a noticeable leap in performance in real-world applications.
Improvements in graphics performance have always been a focus for gamers, and tweaking power consumption is often seen as one of the ways to unlock the potential of higher performance. However, the power increase in ROG Nightx RTX 5080 does not seem to have delivered the expected significant performance gains, which may mean that simply increasing power consumption is no longer an effective means of improving performance under the current hardware architecture.
For ASUS, this BIOS update is undoubtedly an important attempt at its flagship graphics card lineup, although the results may not be exactly as expected. For consumers, this change also reminds us that when choosing a graphics card, in addition to paying attention to parameters such as power consumption and performance, we should also consider the overall design of the graphics card, the heat dissipation performance, and the matching degree with the actual use needs.