《哪吒之魔童鬧海》大年初一上映到現在連續了足足兩個月的單日票房冠軍。直到由張藝興主演的《不說話的愛》，在4月3日正式上映後，第一次將其從接連64天的單日票房冠軍的寶座上拉了下來。

當然沒有部分電影能夠永遠是票房冠軍，哪吒書寫的這段傳奇也遲早會終結。觀眾也更樂意見到好的電影市場不斷有著正向迴圈，有著源源不斷的新片好作品上映帶給大家。只是叫人可惜的地方在於，第一名《不說話的愛》也沒有取得炸裂的票房效果，放假前一天在不少新片都跟大家見面的情況下，湊在一起也就是單日票房3665.36萬，想起那段時間《哪吒之魔童鬧海》一部一天就好幾億，中國電影市場這才是回落到了正常局面。

The box office miracle is over, and it is back to normal

《哪吒之魔童鬧海》創造出來的票房奇跡，回望每個節點都讓人覺得不可思議。起先就連導演餃子本人也沒報多大期望，只畫了四十多張票房破億海報，認為最多也就能和前作持平。當時，全世界只有發行公司老總王長田一個人放厥詞，說這部電影要創造中國影史紀錄突破70億。

誰知道這部電影就開啟了百億票房補貼大戰，驚動了國家媒體央視為其做直播，看它如何一步步破百億，《新聞聯播》如何空降掐點插播。破了百億之後又開始繼續衝，衝到了現在全球票房第五，《新聞聯播》繼續播。一部電影就是中國電影市場半年的票房。

Just because everyone has been hit again and again by such high numbers, it seems that they have forgotten what our original film market was like.

是2024年票房同比下跌22.7%，觀影人次下降23.1%。是陳思誠等人在宣傳今年春節檔期間一個個要呼喊著拯救市場的寒冷景象。不要以為這一部電影好起來，就是整個市場都熱起來了，實際上現在的局面，就是一個尖子生和一堆差生站在一起罷了。

正式結束春節假期的3月，總票房19.23億，《哪吒之魔童鬧海》一部11.6億。3月的最後一天，《哪吒之魔童鬧海》664萬，較單日12.3億峰值，已不可同日而語。其餘上映的新片《疾速追殺4》、《美國隊長4》、《白雪公主》等輪番炮灰，3月票房榜都夠不著，頭部斷層嚴重。

Far beyond the level of peers, lacking waist works

As everyone sees "Nezha's Demon Boy in the Sea" winning the single-day championship every day, they are also watching "Tang Detective 7" and winning the single-day box office runner-up every day, and it quietly and steadily won 00 million yuan in the back. This result was already the champion of the year last year.

What is particularly noteworthy is that the boss of a film production company that was also released at the same time during the Spring Festival and other periods in the championship expanded its territory all the way, crying that Nezha had swallowed the market. However, the existence of "Tang Detective 1900" is tantamount to proving to it that it is not Nezha who occupies the market, but Nezha who is the market. And movies of the normal level that should be there, such as "Tang Detective 0", will also play a normal role.

These two works also show everyone a tragic reality in the current Chinese film market, that is, the audience recognizes waist movies, but the market does not have them at all.

People are very afraid of bad movies, so not only do we not take the initiative to watch a movie, but even if people are standing at the door of the movie theater now, they can't be interested in seeing the movies inside, and they don't want to spend money on these movies. I don't want any movie like "Nezha's Demon Boy in the Sea", with outstanding technical special effects, shoulder and back plot rhythm, and the climax of the three-act drama makes everyone want to stop, and it's okay to take one point. There is a lack of medium-sized films, and the current market development is deformed.

The new film scheduling game, the industry rules are difficult to change

更令人感到悲哀的是，接下來咱們在清明檔期看到即將上映的電影，依然是以流量和資本為主。2024年的清明檔期表現不錯，假期票房8.42億元，刷新中國影史清明檔票房紀錄。因此，今年的三天假里，就有14部影片定檔。然而，目前領跑檔期的《不說話的愛》，預售票房2300萬，僅為去年冠軍《你想活出怎樣的人生》預售的三分之一。

In addition, it is the capital intervention in the filming situation is still prominent. Directed by Feng Xiaogang and starring Zhao Liying, "Sunflower" is backed by a big tree and won more than 37% of the film schedule on the first day of release. and the movie "Love Without Talking", which is dominated by Zhang Yixing's traffic, backed by fans, rushed to pre-sale on the day of the premiere, and brushed out more than 0% of the film.

Obviously, the film market, which is dominated by capital and traffic, has already formed a system, and it is impossible to reverse the rules of the industry with the power of "Nezha's Demon Boy in the Sea" alone. As a result, movies only focus on traffic and capital, and lack of efforts in content, resulting in no works in the film market, and then the vicious circle of the audience's reluctance to go to the cinema is still unfolding.