Qingni is still a pioneer of the times.

74 years old, short play.

Last week, her 54-episode skit "Meng Bao Assist: Fifty-Year-Old Wedding Pet" was launched.

A 55-year-old female doctor and a 0-year-old "boss" flash marriage.

The innocent mother-in-law tears up the vicious daughter-in-law.

It can be called "mom" high-energy cool text.

Sir did look at it—

There is a heartbeat "chest knock".

There is inadvertent "jealousy".

There is also a shy "fear of the dark".

Comment :

You just let her act, Qingma is really young.

But what Sir is more concerned about is that short dramas are gradually coming to the table, and film and television stars are "devolving", is our drama watching habits really going to change?

Liu Xiaoqing's life, her mother's dream

You can't understand the plot because you're not the audience.

It can only be said that there is an idol drama of a generation in a generation, and "Fifty-Year-Old Wedding Favorite" is a customized drama for mothers.

In reality, the husband is not romantic, the son is not sensible, the daughter-in-law is rude, and he is inactive.

This constitutes their distress.

So, this drama is all satisfied-

You are a top doctor in a poor town incognito, with thirteen ghost needles in your hand, as long as one needle is down, patients with acute appendicitis can immediately relieve their pain, and they can also drive to the hospital by themselves.

The evil daughter-in-law occupies the house you have worked hard to save for half of your life, and wants you to marry a "migrant worker" immediately and hold a wedding for you, but in fact wants to collect your share of the money.

You are desperate, but you don't know that this "migrant worker" is a rich boss, and after getting the certificate, he revealed his identity as the boss, and took care of you in every way, and washed his hands and made soup for you.

No, wash your hands and order takeout.

And you, a well-informed and sensible woman, are not interested in the boss's money at all, and you even offered to write a property agreement, saying that you don't want the boss's money at all after the divorce.

Mr. Ba has never seen such a special woman as you, and he is even more obsessed with you!

In the end, you became an independent heroine, with kindness and intelligence, you became the daughter-in-law recognized by the boss's family, and lived a life of living in a mansion, driving a luxury car, and worry-free food and clothing, while your soft son divorced the evil daughter-in-law, and the lost grandson returned to his side......

After reading it, Sir just wanted to say one word -

Break off.

Who can resist it.

In the play, there are also ambiguous moments with Mr. Ba in the dark cabin.

There is also the true confession of the boss, which directly hits the discrimination against "sunset love" in the current society.

Also, the water that relieves anger splashes the evil daughter-in-law.

The main view lens is also used here, which is very clever.

Who looks at who is confused.

In the short play, Liu Xiaoqing's acting skills are still very smart, and under the effect of makeup and beauty, Qingxiao once again reproduced her prosperous beauty.

You have to serve.

It doesn't matter how high the quality of Liu Xiaoqing's short drama is, or how good the acting skills of the characters in it are.

The important thing is that this time, the star went down to "re-employment", which awakened not only the hearts of parents to chase dramas, but also drove the "silver economy" to take off again.

Instead, the fire of short dramas, with the addition of stars, is burning more and more with the momentum of burning the prairie fire.

Where the money goes, the stars will also go

Do you still feel that the short drama is too low?

But low or not low aside, the reality is-

As long as there is an investment injection, the star will also change camps.

比如今年年初，倪虹潔自導自演的《夫妻的春節》短劇，登錄抖音平臺，拿下了 5 億的播放量，作為丸美的定製劇來說，這場“春節”的爆火流量，帶來的更是紅火的生意。

This drama is filmed in a landscape mode, with a three-minute story per episode, telling the story of a woman who prepares to divorce her husband during the Spring Festival.

As you can know from the title, one episode hits a woman's pain point, and one episode "wakes up".

For example, the husband regards himself as a fixed "property", and he is spoiled on the lips, but in fact he is objectifying women;

Or, the bride has to sit stupidly for 5 hours before entering the door when she gets married, which is a disguised obedience test;

In these words and pain points, you will find that this short drama accurately targets its audience as female audiences around 40 years old in first, second and third-tier cities.

Compared with the short drama of celebrating milk, the story of "The Spring Festival of Husband and Wife" is fuller, and it also follows the "hot stalks" of the Internet more closely -

For example, when faced with suitors who take turns playing.

My sister rejected the blind date man for her sister, and said the Internet golden sentence "Men will only affect the speed at which we draw the knife".

For another example, my ex-husband angrily read ten books of Chizuruko Ueno, and finally found out that he was a vested interest in society.

It doesn't care about "touching porcelain" and "Good Things", but takes advantage of the east wind of "feminism" to fly to a higher outlet.

embarked on the road of skit dramas, as well as comfort.

For example, "The Legend of Jin" and "The Year of the Snake".

After 8 years, Shu Chang never took on any plays, and when he came back after 0 years, he had already started to make short dramas.

Some people sighed.

But for Shu Chang, now that he has started live streaming across the border, he can also film again.

Since there is no place for her in film and television dramas, it is better to change the track and re-serve the table.

還有這幾年還有楊蓉、王一菲主演的《二十九》，播放量 7 億。

Kuaishou Xingmang Short Drama also launched last year, starring Yin Zheng and directed by Peng Chen (the representative work is Douban 3.0's "Hometown, Don't Come to Harm"), "Super Sitting", an episode of 0 minutes, focusing on comedy stories.

Zhang Tianai joined Xing Ye's "9527" theater and started filming "Big Words · Journey to the West", becoming another form of "Star Girl".

Also, the short drama "Vermilion Bird Hall" starring Wan Qian.

I just finished it today, and I think it will be with us soon.

It's not just mainland actors who have collectively entered the ranks of short dramas.

Hong Kong artists have also steadily and quickly entered the "short drama" industry.

Li Ruotong filmed a short drama called "Afternoon Rose" last year.

As the producer of this show, she can make what she wants according to her all-round understanding of the work.

The story of "Midnight Rose" is not complicated, it tells the story of a rich wife who enters the workplace to work hard, and finally, the story of friendship and achievement in the workplace, and it is also the story of women's growth.

這部短劇去年 8 月在抖音上線，播放量超 1.7 億，招商體量高達 800 萬元。

今年 2 月，這部短劇還在東方衛視黃金時段播出，短劇的收視峰值到達 0.5445%，超越了《小巷人家》《九重紫》《清明上河圖密碼》等長劇的同時段收視率。

While many people miss Li Ruotong's little dragon girl.

Li Ruotong has already opened another field of his own, and thinks that he is 59 years old is also the age of Chuang.

She also revealed in the interview that she never thought that acting in short dramas after she was used to acting in long dramas would be "self-defeating".

Why should we hold on to the identity of the "little dragon girl" and not let go.

And, of course, Wu Qihua.

Last year's short drama "General Matching" could only be used as a supporting role in the short play, and even failed to appear on the poster of the short play.

Although it was complained by netizens, it is a new way for middle-aged and elderly out-of-fashion actors to follow page game advertisements.

However, if there is a job, why not.

去年 5 月，淘寶定製短劇《以愛為刃》在淘寶逛逛平臺首播，其中，短劇裡的兩位大女主分別是李彩樺與翁虹。

In addition to being "cool", this short drama has other uses.

The women's clothing of the protagonist in the play is exclusively customized by a certain brand, and there is also a product link in the short drama page, so you can search for the clothes worn by the protagonist in the play while watching the play.

Look at it this way.

Celebrities have been on the track of short dramas for a long time, and they are getting more and more intense.

The encirclement of short dramas and long dramas can also be said to be ready to go.

The skit is pressing

Let's start with a few stats.

根據財經報導的統計，2024 年微短劇將帶動 64.7 萬個就業機會。

As of 505/0, the scale of micro-short drama users in China has reached 00 million, the usage rate of netizens has reached 0.0%, and the market size of micro-short dramas has reached 0 billion yuan, exceeding the scale of the film market for the first time.

It is no longer a substitute for film and television dramas and movies, and is more likely to become the mainstream of the film and television industry.

Skits have a high-return business model -

黃曉明公司投資微短劇《一姐》，首日充值破千萬，抖音播放量突破 6000 萬；

revitalized the crew and actor industry——

In 20 years, during the period of the surge in short drama shooting, the salary of actors changed from "daily settlement" in the traditional film and television industry to "one gear every 0 hours, more than automatic increase", and the equipment rental company had 0 sets of equipment, which could be rented out almost every day, and 0 crews were supplied for shooting simultaneously.

It also has the soil for big IP incubation -

iQIYI Mist Theater's ace work "The Hidden Corner" and Tencent Video's hit drama "Celebrating More Than Years" have developed their own high-quality derivative short dramas.

The popular movie "Disappearing Her" also develops micro-short dramas.

Beijing's wonderful production of the movie "Lion Boy" spin-off short drama "Beyond! Ajuan" has a playback of 1.0 billion......

It informs everyone with an unstoppable economic potential.

The arrival of the era of short dramas is not "earthy", not "sinking", and the stars who enter this industry are not "descending", but that it is already a powerful outlet, and it has become a rare opportunity.

Moreover, soil may only be its first stage.

The upgrade iteration is underway –

比如咪蒙旗下的製作公司“聽花島”，這幾年裡推出了這幾部《閃婚老伴是富豪》《我在八零年代當後媽》《家裡家外》，爆款不斷。

In particular, the Sichuan dialect short drama created by "At Home and Outside" and the Sichuan Radio, Film and Television Bureau chose to be on multiple platforms such as Hongguo, iQiyi, and Tencent Video.

製作成本只有 300 萬，但最後播放量達到了 40 億。

It's no longer the awkwardness of the skit routines of the past.

Many netizens shouted that the texture surpassed many domestic dramas.

Just a towel, a washbasin stand, a movie poster on the wall, pulls you into the '90s.

Yes.

Today's short dramas have also begun to roll up the content track.

After the rectification of the short drama industry, "cool dramas" have gradually decreased, and short dramas with improper views and vulgar content have also been swept out of the market.

Short drama return "Sat" noodles.

It seems that it is difficult to evaluate it simply and subjectively.

Just like back then, when we despised and despised big online movies and online dramas, there are still many high-quality online dramas that are worth watching.

Didn't we accept them and embrace them?

The shortness of the skit seems to mean shallowness.

But the real fatal problem is -

When more and more long dramas become empty, the audience would rather choose the refreshing shallowness than the shallowness of the footwrap.

In the past, the speed of the audience was from 4.0 times, 0 times, 0 times the speed...... Squeeze out an effective plot from a long drama to save time.

Now the skit simply skips the crap and delivers the ready-made compressed version to you.

Short drama Strikes Back?

may be more about the fall of long dramas, making short dramas advance if they don't retreat.

Editorial Assistant: Oda won't let you cut