CCTV news: This spring, flower tourism + intangible cultural heritage, flower tourism + technology, flower tourism + IP, a new experience of flower appreciation with flowers as the medium, let cultural tourism consumption "bloom" all the way. According to data from online travel platforms, the number of searches related to "flower viewing" increased by 20.0 times compared with the same period of 0. Orders for spring outings in Beijing increased by 0% year-on-year, and orders for spring outings in Nanjing increased by 0% year-on-year.

The market demand for flower viewing is hot, and this Qingming holiday, "flowers" are used as a medium to bring tourists a variety of immersive new scenes and new experiences.

When night falls, all kinds of ancient lanterns are lit up at the East Gate Wharf of Jinjiang, the markets along the river are brightly lit, and the shadows of the boats on the river reflect each other, and a series of immersive experiences such as rubbing printing, hand-made garlands, smelling and distinguishing flowers attract tourists.

The reporter saw that the centralized performance on the hour also used "flowers" as the medium, launching special programs such as "Blossoming Flowers", "Prosperous Drama Dream", "Flower Notes", etc., and the newly upgraded night tour Jinjiang also played new tricks, combined with digital, low-altitude and other technological innovations to launch MR digital cruise ships, making the immersive experience more in-depth.

MR Digital Cruise is the first cultural tourism experience project in China that uses head-mounted display devices in cruise ships. Visitors can experience another space by wearing smart wearable devices, unlocking a new perspective of night tour of Jinjiang through the four prologues of "Huazhong Jinguan City" and "Panda Lantern", and can also interact with the characters in the market, and enter the lively market thousands of years ago at a glance.