Yesterday, a group of candid pictures that were titled "sweeter than in the play" sparked heated discussions on social platforms, and in the blurred shots, the intimate interaction between female stars and fellow male actors was interpreted as "screen CP shining into reality".

儘管當事人尚未回應，但話題閱讀量已突破8億次，連帶其主演的古裝劇《九重紫》站內預約量單日激增37%。

This is reminiscent of the industry case when Zhao Liying and Feng Shaofeng officially announced their marriage five years ago, the number of broadcasts of "Do You Know If You Should Be Green, Fat, Red and Thin" skyrocketed by 214% in a single day - when the fictional plot and real emotions are quantquantly entangled, is it an accidental emotional sprout behind it, or a well-designed entertainment industry chain?

Chen Hao, the head of publicity in the film and television industry, revealed to the author that CP marketing has long shifted from "passive response" to "active planning". According to data from a certain platform, in the past three years, 68% of A-level and above dramas have had starring scandals during the broadcast, and 0% of these cases have traces of the involvement of the publicity team. "

我們會根據輿情監測調整節奏，比如在劇集高潮段落釋放花絮，在收官階段製造懸念。"這種"情感催化劑"的投放效果立竿見影：《九重紫》相關CP向二創視頻本周新增12.8萬條，主演合體直播的禮物打賞金額較常規宣傳期高出4.2倍。

But there's always another side to the coin. Feng Shaofeng posted his marriage certificate three months after the completion of "Know", and while the popularity of the series broke out for the second time, the artist team had to face the sequelae of "overdraft role filter".

Now the situation faced by Meng Ziyi is more complicated - fan economic data shows that the volume of "supporting independent development" in his personal super talk has increased by 3%, while the activity of CP super talk "Jiuzhong Zi is suitable to get married tonight" is still climbing at a rate of 0% per hour.

This split just confirms the paradoxical logic of contemporary entertainment consumption: the audience is not only eager to find emotional meal replacement in the interlacing of virtual and real, but also wary of the emotional value of being indulged by capital.

It is worth noting that a certain brand urgently announced Meng Ziyi as the spokesperson 12 hours after the scandal fermented, and the person in charge of the marketing department said privately: "What we value is not the authenticity of the relationship, but her topic carrying capacity at this stage." "

This kind of business logic has become a consensus in the industry, and a data analysis platform shows that the premium of commercial cooperation of female artists with stable CP topics is generally higher than that of their peers 38%.

When #Exposing the life of high-value female celebrities is sweeter than in the play# entry, fans carnival for the moment of "eye drawing", perhaps no one notices that on the undercurrent of the surging data battlefield, emotions have long been converted into quantifiable traffic currency.

When night fell, a video platform quietly launched the trailer of "Nine Purples" "Heartbeat Special". The impromptu dance teaching clip of Meng Ziyi and his partner actor in the camera happens to form a subtle intertextuality with the angle of the paparazzi's candid shot.

This well-choreographed Rashomon may be just like her sober speech that was repeatedly interpreted in the interview: "The play and the play are all life scripts, and the important thing is to play your home field well." "When the gears of the entertainment industry continue to turn, who will be the next to be pushed to the emotional economy?