This article will share with you a set of practical online drainage strategies for restaurants, through five simple and effective short video shooting methods, to help your restaurant quickly attract accurate customer flow on platforms such as Douyin.

In fact, the biggest problem with filming Douyin in catering physical stores is that they don't know what to shoot.

Many restaurant owners are in a hurry to go to the doctor, blindly looking for a bunch of agency operating agencies, spending money but no effect, why?

Because they are not engaged in catering, they take over self-media accounts from all walks of life to operate on behalf of them, and they all use the same set of templates to start the number, do you feel that it can be popular?

Therefore, under the premise that the art industry has a specialization, professional people do professional things, and the restaurant owner has a budget, it is effective to recruit full-time new media operations, combine their own products and marketing services, and do down-to-earth content.

Another key point is that many bosses say that they want to be self-media, but it is only 3 minutes of popularity, and after that excitement, they don't want to shoot anymore.

At most, I only filmed for three days or five days, and I couldn't hold on at all.

But to do self-media, whether you are shooting short videos on Douyin or doing online live broadcasts, you must monetize! If the account remains unchanged, it is equivalent to playing home.

Therefore, the self-media should focus on the realization of the number of drainage, whether you are a Douyin novice or not, as long as you follow the 5 methods I said to shoot short videos, it will definitely bring accurate customer flow to your restaurant.

The first is to shoot your specialty.

Every restaurant must have a specialty, and if not, you can design a special dish that catches the eye.

Remember, this eyeball is very important, you must give the guest the desire to take pictures and punch in, the desire to shoot short videos, so that he can take the initiative to help you spread.

This is the Internet celebrity store where I passed by Chengdu Jianshe Road Shooting, to be honest, his steamed buns taste average, but they can't stand the word of mouth of users, forming a queue to try it.

Whether in terms of effect or efficiency, the special dish check-in photos taken by users must be better than those taken by yourself, because tourists must want P pictures to be colored. The main one: the dish can not be delicious, but the photo must be good-looking.

Therefore, it is best to meet the needs of this specialty of yours, such as exquisite and good-looking, large and affordable, or a unique way of eating food.

Another key point is that when you post short videos, you must match the popular music of Douyin, and don't post those very old songs!

You are in Douyin, looking for popular music charts, what music is popular, just use it as background music.

The second is to photograph the dining environment.

If you are a music restaurant, a hot garden restaurant or some western restaurants, restaurants with distinctive decorations, then you must show your restaurant environment.

If it is not displayed, how will new customers know? Is your store suitable for couples to date, or for friends to chat, or for social influencers to check in and family gatherings?

You have to use Douyin to shoot it out and let others see it, seeing is believing.

In this kind of restaurant with a good environment, when you edit, you can add some card music, or dynamic special effects, and the effect will be better.

The third type is to shoot people's popularity.

You ask the staff to take a picture of the store when it is crowded and when it is full of people.

Because you have to understand a truth, herd mentality.

Guests like to get together, where there is popularity, there will be business, where there are many people, where the guests are more willing to go.

He would rather queue up than go to those places where there are few people to eat, because he is afraid of stepping on thunder.

It's so strange to do catering, you have to be low-key, you have to be high-key, and you are afraid of the deep alleys of wine.

To shoot a short video of this kind of peak customer flow, you can match it with those chicken soup thanksgiving or ingenuity copywriting, such as the picture below.

The fourth is the filming process.

For example, catering production, raw material procurement, home delivery, and even your catering entrepreneurship story, etc., let guests see that your professional enthusiasm and intentions in catering are also available.

This kind of suggestion that the founder appears in person can make the short video more convincing, because users place orders based on trust.

The fifth type is store live streaming.

This is the live broadcast I guided at the Chengdu exhibition site before, in fact, the live broadcast is not as complicated as you think.

A mobile phone, a microphone, a fill light, and a stand are all you need.

The live broadcast of the catering store does not need to be like a professional e-commerce anchor, you just need to focus on what products to sell, the location of the store, and how to shoot group purchase packages, and welcome new customers to repeatedly market.

The above is the actual sharing of the bald king's physical store short video marketing, please like it if you think it is useful.