Xiaomi SU7 is Xiaomi Group's first masterpiece in the field of electric vehicles, positioned as a mid-to-high-end pure electric car, with excellent performance, intelligent configuration and competitive price, it has quickly become the focus of market attention. This model not only carries Xiaomi's strategic vision of "people, cars and home ecology", but also impacts the market pattern of traditional luxury brands with high cost performance.
從產品力來看,SU7採用流線型轎跑設計,風阻係數低至0.195Cd,展現出卓越的空氣動力學性能。動力系統提供雙電機四驅和單電機后驅兩種版本,其中Max版零百加速僅2.78秒,CLTC續航里程達800km,性能參數對標百萬級燃油跑車。數位座艙搭載16.1英寸3K中控屏和驍龍8295晶片,配合小米澎湃OS系統,實現與手機、家居設備的無縫互聯。智能駕駛方面配備雷射雷達和Orin晶片,支援高速NOA和代客泊車等功能。
性價比方面,SU7起售價21.59萬元,較同級競品低5-10萬元。以標準版為例,對比特斯拉Model 3后驅版(23.19萬元),SU7在續航(700km vs 606km)、充電速度(15分鐘補能350km vs 15分鐘補能250km)等核心指標上全面領先。Max版對比蔚來ET5(32.8萬元),在加速性能、續航能力和智慧硬體配置相近的情況下,價格低近10萬元。
The core competitiveness of Xiaomi SU7 is to control costs with hardware integration capabilities in the consumer electronics industry, and reduce manufacturing costs through self-developed technologies such as HyperEngine motors and CTB battery integration; Use a mature supply chain system to achieve economies of scale; It also creates long-term revenue space through software ecological value-added services. This model of "hardware small profit + ecological profit" enables it to maintain a high level of configuration while maintaining a price advantage.
For young consumers who are looking for a technological experience and practicality, the SU7 does show product value beyond the price range.