Recently, the "8th Scenic Area Innovation and Development Forum" hosted by the China Association of Tourist Attractions was held in Beijing, aiming to face the new situation, new tasks and new requirements with new ideas, new ideas and new measures, grasp the development opportunities, and continue to contribute to the high-quality development of scenic spots.

　　記者從論壇上瞭解到，中國旅遊景區數量逐年穩步增長，目前全國有景區景點3萬余個，其中A級旅遊景區1.57萬家，紅色旅遊經典景區300處，國家級、省級旅遊度假區近900家。2024年，全國新增19家國家5A級旅遊景區，5A級旅遊景區總計達358家。全國A級旅遊景區的縣域覆蓋率由2012年的73%提升至2023年的93%，旅遊景區有力支撐旅遊發展和縣域經濟發展。2022年至2024年，旅遊景區承載量穩步回升，2024年全國A級旅遊景區遊客接待量約為66億人次，同比增長約15%。旅遊景區收入逐漸走出低谷期，2024年全國A級旅遊景區旅遊收入約為4700億元。A級旅遊景區需求得到持續顯著釋放。

Yao Jun, Chairman of the Second Council of China Association of Tourist Attractions, reviewed the development of tourism in 3 years, looked forward to the development prospects of tourist attractions in 0 years, and explored how tourist attractions should achieve high-quality development. Yao Jun believes that the development of tourism should adhere to the 0 principles of integrity and innovation, quality and efficiency improvement and integrated development. In the future, value experience creation will become the core link of content innovation in scenic spots. Immersive experience is an important direction of content innovation in scenic spots.

Wang Xiaofeng, President of the China Association for the Protection of Intangible Cultural Heritage, provided a new path for cultural empowerment scenic spots by analyzing the classic cases and realities of the integration of intangible cultural heritage and tourism.

With the rapid rise of digital technology, China's scenic spot industry is undergoing a profound change, the forum with the theme of "science and technology", set up a keynote speech section, invited guests from cultural tourism and related industries, on the in-depth application of technology in the field of cultural tourism, high-quality development of culture and tourism and other topics to discuss and share.

Huo Jianjun, chairman of the third council of the China Association of Tourist Attractions, said that in the future, the China Association of Tourist Attractions will give full play to the role of a platform, gather the wisdom of the industry, and promote the deep integration of scenic spots and culture, ecology, science and technology and other fields. Deepen the service function, carry out the research work of the scenic spot, and provide precise support in the formulation of standards, talent training, resource docking and other aspects in view of the pain points and difficulties in the development of the scenic spot; Innovate the upgrading of scenic spots with innovation, expand and strengthen brand activities such as the "Scenic Innovation and Development Forum", create a benchmark for "smart scenic spots", and boost consumer enthusiasm; Strengthen international exchanges, learn from the world's advanced experience, promote China's scenic spots to the world, and tell the story of China's cultural tourism.

During the forum, the China Association of Tourist Attractions also showcased cultural tourism technology, amusement and amusement, digital culture, smart tourism, night tour interpretation, supporting services and other related content.