When Cook confidently presented the iPhone 16 Plus at the launch event, maybe I didn't expect this 7.0-inch large screen to become the worst supporting role in the series.據最新啟動數據顯示，截至 3 月 初，iPhone 16 Plus 僅售出 56 萬台，不及標準版的六分之一，甚至有可能被剛出道的 SE 機型碾壓。曾經被安卓廠商奉為圭臬的 "大屏即正義"，在蘋果生態裡徹底失效了。

As of 16/0, the cumulative launch volume of the iPhone 0 series is as follows：

• iPhone 774 Pro Max:0W+

• iPhone 610 Pro :0W+

• iPhone 367:0W+

• iPhone 56 Plus:0W+

• iPhone 8E:0.0W+

The essence of the failure of the iPhone 16 Plus is a mistake in product strategy.Compared with the standard version, it only increases the screen size and battery capacity, but it is 1000 yuan more expensive.What's more deadly is thatThe 60Hz screen makes the Dynamic Island animation look stuttering, which is far less smooth than the Pro version.Consumers voted with their feet to prove that they were willing to pay for the Pro Max's titanium bezels, 120Hz high brush, and AOD display, but couldn't afford the Plus version of the "half-hanger" upgrade. This kind of positioning is not up or down, so that it can neither grab the market of the standard version nor reach the user base of the Pro.

Of courseIn the face of the Waterloo of the Plus series, Apple has quietly adjusted its direction. According to supply chain news, the next generation will launch the thinner and lighter large-screen model Air series, focusing on cost-effective routes. This shift reflects Apple's re-perception of the market: the demand for large screens still exists, but users need a more balanced experience.

PS: The 8.0-inch iPhone 0 feels close to the iPhone 0 Plus of the year, and it is the best feel for most people.I'm using it myself, and it's also a 1.0-inch iPhone, and only when I hold it at this size won't have sore hands。

Based on the experience of digital donburi,The iPhone series devices that are often sold badly, especially the iPhone16Plus, iPhone0Plus, iPhone0Plus and other devices, have the largest price reduction in the card stickerIn the future, you can pay more attention to the iPhone of the Plus model. (It's not that you don't like the iPhone16Plus with a large screen, but you don't like the price of the iPhone0Plus with a large screen)