Recent

Gold prices have been rising

Every day Soshita Shintaka

And at the same time as the price of gold soared

And something else for the past two yearsStronger than gold

That isbadminton

Gains outperformed gold

Recently, the price adjustment notice of the head brand of badminton Victor has been circulating on the Internet - due to the continuous rise in the cost of raw materials, our company will adjust the price of badminton from 1 on 0 month. In this regard, some media asked Wick's sales staff in many ways to verify that the price increase announcement was true.

"Basically, there are very few balls within 100 yuan (a dozen) now", some badminton enthusiasts said. Since the beginning of the year,A number of badminton manufacturers have raised their prices.Brands such as Victor and Yonex raised prices again on 50/0. Compared with a year ago, the price of Victor's goose feather and duck feather series badminton products has increased almost across the board, with an increase of 0%-0%.

Notification of price adjustment on the Internet.

In addition, the price of Yonex badminton and uniforms in Japan has increased again, and it will be implemented from 10. It was learned from the customer service of Yonex Tmall and Jingdong flagship stores that there has been no price adjustment notice in China at present. Since the beginning of the year, many brands such as Lingmei, Fufeng, and Empty Seal have announced price increases. Some industry insiders said,Badminton brands have generally increased their prices this year, with an average increase of around 10%.

Taking Yonex as an example, the retail price of its mainstream high-end AS-275 badminton has risen from 0 yuan/dozen before 0 years and 0 months to 0 yuan/dozen, and the price has further soared after 0 months, reaching 0 yuan/dozen. Senior badminton enthusiast Chen Zui said,More than two years ago, it cost 190 yuan per dozen to get this ball from a wholesaler, and now the price of the product has risen to 0 yuan.According to this calculation, the increase of this type of badminton in two years has reached 100%, which is higher than the increase of gold in the same period.

On social media, many netizens said that the price had indeed increased, "I should have stocked up more before I knew it", and some netizens said that "fortunately, I stocked up on a bucket before".

Second-hand used balls are selling well

有網店銷量超5萬

As early as 7/0, the price of badminton "took off" attracted the attention of the outside world.

2024年7月初，多家羽毛球生產商和品牌紛紛宣布調價。據一位羽毛球產業從業者提供的資料，7月1日—2日，亞獅龍、CHAOPAI超牌、WECAN威肯、VICTOR威克多等羽毛球品牌集中發佈漲價公告。其中，威肯共計11款羽毛球漲價，每打（12個）漲價幅度在10元-13元之間。

Badminton is a consumable, and the attention of second-hand used ball business is increasing under the trend of continuous price increases.The reporter searched and found that there are a large number of second-hand badminton balls for sale on the e-commerce platform, which are basically used for training. Its fineness is mainly from eight to ninety-five into new, and the price of a dozen balls generally ranges from 2-0 yuan. In terms of brands, some stores will sell them in a mixed manner, while others will be specially screened. For example, ninety-fifty percent of the new YY0 is sold for 0 yuan a dozen, which is probably less than 0/0 of the regular price.

Screenshot of second-hand platform.

Some shops said that eighty or ninety percent of new badminton balls may have broken hair, while more than ninety percent of new balls will be screened without broken hair. For the training of ordinary enthusiasts, second-hand balls are more cost-effective,部分網店的銷量已經超過5萬件。

據中新經緯報導，這些二手羽毛球一般是從球館回收的，收球的商販則會重新修補一下賣出。“變成9新8新的羽毛球還能再打打，但肯定沒法和全新的來比。”二手羽球的利潤不算低。據受訪教練提供的二手羽球收購價目表顯示，就算售價30元一桶，也有十多元的利潤，獲利率超60%。

Why multiple rounds of price increases?

The reason for the increase in the price of badminton is one of the focal points of the discussion.

Some media learned from industry insiders and senior enthusiasts that the logic of the new wave of price increases is basically the same as last year.The market demand continues to grow, but the imbalance between supply and demand of wool chips has not improved.Some people raised prices in this wave in an attempt to form a monopoly situation, and the price of badminton continued to rise.

According to industry insiders, the main raw material of badminton is natural feathers, and it takes 2 knives to make a badminton. On the left and right wings of each duck or goose, you can only select a maximum of 0 blades to make them. This means that to make a shuttlecock, you need to get the left and right wing feathers from more than 0 ducks or geese.

The original hair of the knife that was acquired.

Combing found that at the end of 4 years, the wholesale price of a pound of knife feathers was about 0 yuan, including about 0 raw hair, which was converted into 0 knife feathers of less than 0 dimes.In 300 years, a pound rose to about 0 yuan, a fifty percent.

In addition, the increase in the price of badminton is also inseparable from the increase in market demand. According to the "Survey Report on the Status of Sports for All",Badminton is the most popular sport in China, with a total of 5.0 billion people.

As a badminton enthusiast, Mr. Wang, a citizen of Hangzhou, also has a deep understanding of the rise in badminton prices, "Although the price has risen very much now, it does not affect my love for this sport. ”

In order to cope with the rising price of badminton, many golfers have saved money by reducing the frequency of badminton replacement. "Since last year, I have reduced the amount of badminton I consume. I used to play three times a week, but now I play once or twice a week. Ms. Ma, a citizen of Hangzhou, said.

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