"Love Without Talking" movie poster.

"Flowers to the Sun" movie poster.

◀ "Minecraft Movie" movie poster.

　　新華社北京4月2日電　春日觀影片單“上新”了。2025年清明、五一檔，《不說話的愛》《我的世界大電影》《向陽·花》《水餃皇后》等多部影片將與觀眾見面。

2025 0 in Beijing "Spring, meet the cinema! "At the press conference of the film list of Qingming and May Day in 0 years, the holiday film list released by the National Film Bureau covers action, suspense, comedy, animation, youth and other themes, with sufficient supply of films and diverse styles, providing rich choices for different types of audiences.

As a "small period" of the film market, what are the new highlights of this year's Qingming and May Day files, and why do they show new vitality?

　　Many films focus on special groups in society and humanistic care

The film "Love Without Talking", adapted from the short film of the same name, focuses on the hearing-impaired community, starring Zhang Yixing as a deaf-mute father, using delicate movements and silent sign language performances to restore the real living conditions of deaf-mute families and convey the deep emotions between father and daughter. "In order to present the truth and express the true feelings, the main creative team spent 3 years in-depth visits to the hearing-impaired community and carefully polished the works." Director Desert said that he hopes that the stories of the hearing-impaired community will be seen by more people.

"Dumpling Queen" starring Ma Li is adapted from a true story, telling the inspirational story of a single mother who rewrites her destiny in a foreign land with her dumpling-making skills; "Sunny Flower" directed by Feng Xiaogang and starring Zhao Liying shows the process of women struggling with fate in adversity and being born to the sun.

"Realism is a fine tradition of Chinese films, and it is also the long-term and unremitting artistic pursuit of Chinese filmmakers." Rao Shuguang, president of the China Film Critics Society, believes that high-quality reality films can form a benign interaction with the current audience, arouse the audience's maximum empathy, and then win the market.

　　Some of the videos have a strong IP effect

The Hollywood live-action movie "Minecraft Movie" is adapted from the world's best-selling video game "Minecraft", which presents a delicate, realistic, magical and bizarre "square world" through real-life construction and one-to-one reproduction of the game scene.

The Japanese animated film "Mobile Suit Gundam: Cross-Time Battle" has been blessed with a decades-long Gundam IP effect, and it caused a movie-watching boom when it was released in Japan.

In Rao Shuguang's view, the key to "applauding and popular" movies with strong IP attributes lies in continuous innovation. "For example, compared with its predecessor, "Nezha's Demon Boy in the Sea" has achieved great improvements in script creativity, imagination, audio-visual special effects, industrial technology, etc."

　　There are new films released and old films "returning"

Re-screening of classic movies and high-grossing movies has become a common strategy for "small schedules" in recent years, which can not only fill the market gap to a certain extent, strengthen market supply, but also meet the nostalgic needs of some audiences.

　　今年清明檔的重映片有《熱烈》與《破·地獄：感恩特別版》。前者曾在2023年暑期檔上映，憑藉熱血勵志的故事和酷炫的舞蹈場面獲得超9億元票房。後者2024年底在內地上映，此次重返影院將以“感恩特別版”亮相，新增10多分鐘全新內容。

Relevant experts believe that in the upcoming Qingming Festival and May Day, the audience will have the opportunity to see more films of different types and with different characteristics. More audiences can go into the cinema to watch movies, and different types of movies can effectively reach the target group, and the two interact and promote together, the film ecology will be more optimized, and the new momentum of the industry will be further condensed.