If you pay attention to business, you will find that there are giants who cooperate, in fact, their cooperation is also back and forth between games, competitions, and cooperation, and everyone is fighting for interests.

Take Apple as an example, as one of the world's best smartphone manufacturers, and Internet giants, such as Tencent, ByteDance, etc., are both cooperative and competitive.

The cooperative relationship is that Tencent and Byte's APP must pass through Apple's AppStore, and the two sides must cooperate.

The competitive relationship is Tencent, byte APP, in terms of commissions with Apple, there will be a certain amount of competition and conflict, especially after a small degree of such things come out, it has also formed its own ecology, you can bypass Apple's Appstore, make payments, and move Apple's cake, Apple will not agree.

So before Tencent and Apple, they made a fuss about the reward share, and then they made a fuss again on the WeChat applet...... However, it seems that Tencent and Apple have negotiated twice before, and both sides have made concessions.

Recently, we found out that Tencent and Apple are in another game, and Tencent may have won, because this time Apple has conceded.

How do you start? The reason is that we see the return of the mini program floating window of the iOS version of WeChat.

As early as 2019 years, the iOS version of WeChat supported the floating window of the applet, what is the floating window? That is, after you open the Mini Program, if there are netizens looking for you to chat, you don't have to return to the chat interface, you can use the Mini Program independently of the WeChat page, use it alone, switch freely, and do not affect your chat.

But later, the iOS version of WeChat disappeared, and the Android version remained.

As a result, if you want to go to a restaurant for a meal, take an iPhone, use a WeChat applet to order, and have to chat with people, it will be troublesome, switch the chat interface, switch the applet interface, and make you want to throw away your phone.

Why did this feature go offline,It's definitely not Tencent itself willing to do this,After all, experience is king,It's Tencent's purpose,It's such an anti-human work,How could Tencent be willing。

So there is a high probability that Apple still refuses to let WeChat do this.

After all, WeChat has done this, which is equivalent to a WeChat applet, and has become a WeChat OS, all kinds of WeChat applets, which are equivalent to a large ecological platform, similar to AppStore, and can be switched at will in the background, who still installs an independent APP.

But now, the return of the floating window of the WeChat mini program basically means that Apple and Tencent are in a game, and Tencent may have won again, so Apple has to agree to its return.

For users, it is naturally happy, but I want to say that the giants are games, and the user experience is the first, and the user experience cannot be affected because of the interests of both parties.