Recently, Zhao Lusi's new variety show has just been launched, and the topic is expected to be hot, but there are many negative hot spots, and Zhao Lusi's remarks in the show have been pushed to the forefront of public opinion.

Watching the local old people show their traditional crafts, and telling the old people that there is no inheritor of the craft, Zhao Lusi blurted out:

"You're selfish".

Zhao Lusi also said that this kind of traditional surgery is rare, and she usually has to spend money to study outside to learn.

"I spend money to go out to school."

Seeing the crutches at home in the mountainous area, recalling the experience of using crutches during her illness, Zhao Lusi was moved:

"What is the use of this crutch? I didn't understand it until I got sick."

Talking about the reason for choosing to do the show locally, Zhao Lusi said that it was because she saw a video of a group of mountain children picking matsutake mushrooms on the cliff on the Internet, and felt:

"It's cool".

So I had the idea of coming to live in the local area, and I added "very courageous" to redeem it.

Several clips in the first episode of the program use plain shots to show the collision between big stars and local ordinary people, from entering the mountains to living in the mountains, most of them are pictures of Zhao Lusi and a group of children enjoying themselves, trying to show Zhao Lusi's intimacy and down-to-earth side that is completely different from the glamorous and glamorous in the entertainment industry.

Based on the public welfare and love of the program, the positive image of the star is shaped to obtain good word-of-mouth support.

But in-depth interaction between Zhao Lusi and the locals, all kinds of words and deeds weakened the effect of the theme of "public welfare", and the remarks of "wrong" and "why not eat minced meat" flooded the comment area, and people questioned the authenticity of the show's public welfare.

Different from other humanities documentary programs, "A Little Courage" emphasizes public welfare as the core.

Zhao Lusi brought her friends to the remote mountainous areas to live with a group of left-behind children in the mountainous areas who had never met before, and carried out a public welfare and healing journey.

The program deliberately emphasizes positive energy themes such as visiting poor villages, donating materials, and traditional experiences to show cultural inheritance, highlighting Zhao Lusi's "0 salary" public welfare.

It also expresses concern for local customs and cultural heritage, as well as humanistic care for the lives of mountain people.

Convey the concept of public welfare with the influence of celebrities, face the "fragility and courage" of real human nature, and call for attention to psychological problems and mental health.

The propaganda is based on the broad level, led by positive concepts and correct values, and a spiritual interaction in a relaxed atmosphere of harmonious coexistence between man and nature, which affects the actions and psychology of more people in front of the screen.

High-profile public welfare has attracted the attention of many people, and it is a good thing of great social significance to encourage participation in public welfare activities, and to help mountainous areas in need.

However, judging from the discussion of many topics on the hot search, in addition to the highlights emphasized by the program to promote the hot search, most of the negative effects of the entries that caused a sensation on the Internet were the majority, and the participation of fans aroused a wave of polarized public opinion.

Why is there a discussion of "why not minced meat"?

The show abandons the model of a strong lineup of reality show guests, and shoots a show specifically for a star, emphasizing the real down-to-earth sense of the artist's appearance "without makeup, without presets, without fixed tasks, and without pay".

Try to break the filter of artists and the aura of idols, and integrate the local reality to set off the emotional resonance in the depths of the soul.

When the program deliberately emphasizes that the artist is specially created for a certain star, and uses the star effect to call on the public to participate in public welfare, it should be considered that abandoning the suspicion of "showmanship" is a crucial first step.

Unexpectedly, the artist's words and deeds that are not in line with public welfare will arouse doubts about "show" when the show has not yet conveyed the cognition and attitude of public welfare.

Whether it is the promotion of the artist's image or the absorption of the show's traffic, the popularity has a great impact.

A big star has just arrived in the mountains to tell how he used to work hard. Endless commercials, endless work, can only sleep two hours a day, compress all the time on work, one day as two days.

These words stand in stark contrast to the sincere listening of a room full of sun-drenched locals.

On the faces of the locals, intuitively see the traces of running for life, no need to repeat how much effort they have made for life, the vicissitudes of time and the simple and pure eyes, have shown their unknown struggles behind them, just such "seeing" is enough to resonate.

For many people, the traces on the faces of the locals are real, the traces of ordinary people's efforts to live, and at the same time, they are also the real life portrayals of people who resonate.

For countless days and nights, most of them were like the people in the mountains, working overtime day and night for the sake of life.

If the person complaining is a person in the mountains, the resonance of "sympathy" can be imagined.

Stars in the entertainment industry are also migrant workers, and they must devote energy and time to their work every day.

But their hard work is ethereal and distant for the general public, and the high income under the high pay, will not worry about the problem of living firewood, rice, oil and salt today, and the dilemma they face is not on the same level at all.

The levels they are at are different and the predicaments they face are different, so that when they tell the public about the "hard work" of celebrities, netizens will only feel sarcastic compared to pity and sympathy.

As Yang Mi said:

"You look down and everybody's hard

But what do you think about those now

Isn't it hard for people who deliver food?

Didn't he work hard when he went out to help us blanch the ribs just now?

Isn't it hard for them to squat here today?

Isn't it hard to write for half a day?

So why do you want others to understand your hard work?

Because everybody works hard,

Do you really feel like people care about you? ”

Everyone has their own hardships, and those unsatisfactory in life and the workplace occur in different forms in everyone's life.

The purpose of public welfare is to send warmth to the mountainous areas, which should be to show the bitterness behind why people in the mountainous areas need help, not to watch a star appeal on the show, express his unsmooth mood, and tell about the good or not good experiences in the past.

In essence, the attention is still on the actors, and the focus of the noisy is inverted, and it is impossible to reach an agreement with the public welfare as understood by the public.

Zhao Lusi suddenly told the parents of the little girl in the mountains that the little girl had artistic talent, and asked them to support what the little girl wanted to do.

Although the original intention is good, it ignores the actual plight of the locals.

If there are good enough living conditions, parents will naturally open up a path for their children's future.

Learning art is expensive, and ordinary family expenses are a problem, so how can you have extra funds to fund your children's hobbies?

The "public welfare" of the program's positioning is a "trip" for Zhao Lusi, and participating in the program is to be happy.

Living in a mountain home, hungry and shouting for food, someone cooks.

In the tent setting up, a group of children are busy working together.

The scene of being treated preferentially and served in front of the camera is contrary to the integration and participation of "eating and living together".

The unity of knowledge and action promised in public welfare is covered up in these "preferential treatment" clips, and the audience only sees the star standing tall, and the people around her are revolving around her, which is considered to be a different place to enjoy "star treatment".

Expose the gap between celebrities and public life.

Lack of basic cognition, falling into self-output and ignoring the presentation of other people's programs, not integrating into the mountainous area to "starify" and return to the true sense of reality, a strong sense of separation causes discomfort.

In addition, when it comes to family affection, Zhao Lusi said that she is not close to her parents.

This statement is clearly contradictory.

In the past, Zhao Lusi's private Reuters was exposed, and there were many pictures in the same frame with her father.

Zhao Lusi was in front, her father was in the back, looking at her daughter with a loving face, her eyes were full of pride and love for her daughter, and the smiles they showed together were happy.

And Zhao Lusi also shared many clips of the family spending good time together on social platforms.

The small fragments of life record the best appearance of family affection.

Judging from Zhao Lusi's artistic photos and various life photos when she was a child, she lived in a family atmosphere full of material abundance and love.

However, when she first came to live in the mountains, Zhao Lusi put aside the sentence "not close".

There is a contradiction between the family affection shown and the family relationship described by myself, which further exacerbates netizens' doubts about creating a "miserable character".

Zhao Lusi's illness has been on the hot spot many times earlier, and her somatization caused her to be unable to continue working, which once made fans feel distressed.

Ordinary passers-by were shocked by the sudden news and expressed their concern.

Zhao Lusi usually leaves a sunny and cheerful image of the public, and when she suddenly hears such news, many people can't help but feel worried.

However, three times and twice, the occupation of public resources by big and small things caused disgust among netizens, and the initial sympathy was gradually drowned out by the comment "don't occupy public resources".

Oversharing pain can only be counterproductive.

In the show, Zhao Lusi made the same mistake, no one cared about what happened to a top artist who became popular in the entertainment industry, and most of the people who watched the show went for public welfare, courage and healing.

Instead of being in a fast-paced environment, you have to stand in the position of a star to feel the difficulties of people who can't reach heights in a lifetime.

Fans angrily denounced the public opinion of the outside world, refuted the fact that the artist was sick and posted that he did donate materials to the mountainous area, saying that his act of love should not be criticized.

A program is oriented to the public, and it is still standing at the height of the idea of public welfare, and it should show public welfare actions in the most positive and excellent state.

If you go into battle with illness, it is not only a public figure effect of over-consuming actors, but also a blasphemy and consumption of love, which is contrary to the original intention of the show.

not only disappointed the audience's expectations, but also lost the meaning of the show's existence, and may even cause secondary harm to the artist due to public opinion caused by various reasons.

Whether it is public welfare or work, only in a state of physical and mental health can we show greater energy.