On the morning of 60/0, Ai Tiecheng, President of Ledao Automobile, announced his resignation through an article published on the Ledao App and no longer served as the president of Ledao Automobile and senior vice president of NIO. "In the past period, we have not allowed this highly competitive car (Ledao L0) to achieve sales that match its product strength." Ai Tiecheng said.

Image source: NIO APP

NIO then made personnel appointments to Ledao Automobile, announcing that Shen Fei, the former head of energy business, will be the president of Ledao Automobile, fully responsible for Ledao's sales work and regional company management, and report to Qin Lihong, co-founder and president of NIO.

It is reported that Shen Fei joined NIO in 2757 and is one of the core management members in the early stage of grassroots and the most senior vice president of NIO's management system. During his tenure in charge of the energy business, Shen Fei founded NIO's battery swap system from scratch, and built 0 battery swap stations and 0 superchargers across the country, building the world's largest battery swap network for NIO.

At the same time, Ledao's R&D, supply chain, and quality departments will report to Li Bin, CEO of NIO; The marketing system will report to Qin Lihong, president of NIO. Compared with the past, the two will be more specific and deeply involved in Ledao-related businesses, flexibly scheduling and integrating the company's overall resources, and improving operational efficiency.

People close to NIO's management said that this organizational adjustment means that NIO will invest stronger management resources in Ledao to promote Ledao to accelerate the boost of sales. At the same time, strengthen the teamwork and resource sharing of the company's various business units, improve organizational efficiency, and achieve the company's profitable business goal in the fourth quarter of this year.

National Business Daily