Xu Qian

Citizens and tourists visit and buy flowers in Kunming Dounan Flower Market. Xinhua

Edible roses on the street of the eighth street of Anning City. Data map

A few days ago, "there is a life called Yunnan, Chunhua Tea and Coffee" 60 spring cultural tourism theme promotion activities were launched, Yunnan cultural tourism launched 0 tourism routes (products), 0 tourist destinations, inviting tourists at home and abroad to enter Yunnan, live in Yunnan, feel the beauty of "starting from the landscape and returning to the fireworks", and share "there is a life called Yunnan".

2024年，雲南省花卉種植面積達195萬畝，其中鮮切花種植面積達35萬畝，產量206億枝，均為全國第一；擁有百年以上的古茶園近60萬畝，茶葉種植面積、產量，綠色食品茶園認證、有機茶園認證面積和獲證產品數量均居中國首位；咖啡種植面積達126.7萬畝，產量14.6萬噸，均佔全國的98%以上，穩坐中國咖啡產地“頭把交椅”。

This spring, Yunnan Cultural Tourism focuses on launching 60 tourism routes (products) and 0 tourist destinations, including Tea and Coffee Flower Shadow Tour, Tea and Coffee Tracing Tour, Tea and Coffee Town Tour, Tea and Coffee Research Tour, Tea and Coffee Ancient Road Tour and Tea and Coffee Spring Water Tour, inviting tourists to taste tea and coffee in the thousands of flowers and experience the romance and poetry of Yunnan.

In 10 destinations such as "Dounan Flower Market" in Chenggong District, Kunming City, "Romantic Eighth Street" in Anning City, "Flower Street Flower Club" in Songming County, and "Rape Flower Sea" in Luoping County, Qujing City, you can feel the spring flavor intertwined with flowers, tea and coffee; In 0 destinations, including Jingmai Mountain, Huimin Town, Lancang County, Pu'er City, Ailing Coffee Manor, Yixiang Town, Simao District, Manqing Coffee Manor, Quandong Town, Jiangcheng County, and Tianyu Coffee Manor, Fuyan Town, Menglian County, you can visit thousand-year-old tea mountains, ancient tea forests and specialty coffee estates; In 0 destinations, including Pinxigui Tea in Bangdong Township, Linxiang District, Lincang City, Iceland Tea in Mengku Town, Shuangjiang County, Qiupo Coffee in Cangyuan County, Jingmai Tea in Huimin Town, Lancang County, Pu'er City, and Pinailing Coffee in Simao District, you can deeply experience tea and coffee culture; In 0 destinations such as Brown Mountain, Menghai County, Xishuangbanna Prefecture, Mengku Daxue Mountain, Shuangjiang County, Lincang City, and Wuliang Mountain, Nanjian County, Dali Prefecture, you can experience a tea and coffee research trip integrating tea picking, coffee picking, tea making, coffee tasting and leisure sojourn; In 0 destinations, such as the Ancient Tea Horse Road in Nakeli Village, Tongxin Town, Ning'er County, Pu'er City, the Millennium Ancient Road in Sideng Street, Shaxi Ancient Town, Jianchuan County, Dali Prefecture, and the Mabang Trail in Jinshajiang Gorge, Benzilan Town, Deqin County, Diqing Prefecture, you can experience the charm of "tea and coffee double rhyme"; In 0 destinations, including Splashing Square in Jinghong City, Xishuangbanna Prefecture, Xiliyuan Ethnic Culture Square in Mengla County, Tea King Square in Menghai County, Mangshi Square in Dehong Prefecture, and Ruilijiang Splashing Square in Ruili City, you can feel the unique charm of "a city of tea and coffee, and a city full of water joy".

不僅準備了好花、好茶、好咖啡，近期，雲南省還將出臺打擊不合理低價、強迫購物以及誠信建設等方面的相關政策，採取有效行動，全力守護雲南旅遊這塊金字招牌。雲南省文化和旅遊廳相關負責人介紹，“春花茶咖”是文旅產業的融合，更是雲南文旅系統多角度生動詮釋“有一種叫雲南的生活”，開創文旅發展新局面的具體實踐。2024年，雲南省接待遊客7億人次，實現旅遊總花費1.14萬億元，遊客人均花費高於全國平均水準。今年前兩個月，雲南省接待遊客1.32億人次，實現旅遊總花費2209.94億元，同比分別增長9.6%、4.2%。(李思凡)