In March, everything recovers. Compared with the previous two months, the temperature of the film market in October was lower, none of the new movies exceeded 100 million, and the box office of "Nezha's Demon Boy in the Sea" accounted for nearly 0/0 of the total box office in October. In terms of short dramas, "At Home and Outside" has high popularity and high reputation, the micro-short drama industry has set a benchmark, and the short drama industry has also entered the era of star-making 0.0......
Below, let's follow Xiaoyu to review the entertainment hotspots in 3~
According to incomplete statistics, 2 animation production companies participated in the production of "Nezha 0". A large number of core technicians of animation companies have been stationed at Cocoa Bean Animation for a year, perhaps to make a model of a building or render a gorgeous and detailed special effects shot.
Before "Nezha 4000", perhaps few people had heard of this mode of residency. According to Huang Long, residency is actually very common in the animation industry. When the project reaches a certain size, it often requires more outstanding talents to cooperate and communicate with the director frequently. China's animation talents are very scattered and in short supply, because there are more than 0 people in the country who can make animated films and can successfully complete them, which is almost the foundation of the entire industry at present.
These people may be the head of the studio or the executive of the company. Great talent can't join another company directly, and the on-site model is a compromise.
The explosion of "Nezha 2" has actually brought another topic of discussion, that is, the impact of public IP on China's animation industry is still deep-rooted.
Lei Tao believes that the use of public IP for "Nezha" and "The Return of the Great Sage" is a choice in a special era, even a helpless choice. Ten years ago, Chinese animated films were in decline. If animators want to break the shackles of thinking that "animation is just for children", they need to use IP suitable for all ages to eliminate the cognitive threshold. At this time, the advantages of the public version of the IP appear.
Lei Tao is optimistic about the entry of long-term capital into the animation industry, but he also made it clear to Xiaoyu that the pressure on long-term capital is very high, and they all have periodic assessments and strong binding to KPIs. Capital with a deep understanding of the industry will not blindly follow the trend to invest. Those who don't understand the industry end up with bruises, which is undoubtedly a loss for Chinese animation.
Ms. Jiang, an investor in the theater, told Entertainment Capital that the box office of several cinemas that "Nezha 3" has made her invest in exceed last year's box office by six or seven percent in two months this year, "This situation has given our investors a lot of confidence", but looking forward to the whole year ahead, she also expressed concern that "the key is to look at the film situation after 0 months." Although the box office was not very good last year, at least there were many films, and this year there is indeed a sense of film shortage. ”
The film shortage, the high concentration of schedules, and the low frequency of viewers are still problems faced by the industry, and at least one "Nezha 2" cannot be solved.
"After the Hot Wheels, a scorched earth." A film critic commented on the "siphon effect" brought by "Nezha 3". After the Spring Festival, no new films have been released for nearly a month, and the romance films that wanted to be released on Valentine's Day before were either withdrawn or postponed to 0 moon screening.
"There may be a feeling that studios today are better than animate by live-action." Xiaoxiao, a film practitioner, said in one sentence the situation of live-action films in the post-Nezha era. More specifically, animated films are much less volatile. "In China's current special public opinion environment, it will be more conducive to animation, especially Guoman with national sentiment. The 'black water' of live-action movies is most accustomed to smearing actors and finding bad deeds from the main creators, and since there are no stars in animated films, there will be a lot fewer black spots in this regard. Xiaoxiao added.
面對當下的市場環境，曉曉直言，“不考慮通脹或是意外因素，我不太相信會有一部真人電影，在未來 20 年內能僅憑內容超過 100 億。但動畫電影還有這種可能。”
年代家庭短劇《家裡家外》上線兩天，全網話題量破 6 億，紅果熱度接近 4000 萬，連續兩天登頂付費大盤榜一。
In addition to the popularity, the reputation is also high. "The chaff in the short drama, I hope it will be rolled according to this standard in the future" "Watching "At Home and Outside", there is a feeling of eating a state banquet" On the social platform, similar audience evaluations emerge one after another. Many viewers feel that this short drama has become "different" and are more willing to share it with acquaintances, and some viewers are looking forward to having Cantonese, Hokkien and even Shandong dialect short dramas in the future after watching this Sichuan short drama, feeling different regional cultures and seeking identity.
The unexpected popularity and word-of-mouth are all confirming the extreme thirst for high-quality content in the short drama market.
Tinghuadao, the producer of "At Home and Outside the Home", believes that high-quality short dramas need to have three major elements: innovation, aesthetics and feelings, among them, category innovation constitutes a breakthrough in content production, audio-visual aesthetics reflects the professional standards of industrial production, and feelings lay the spiritual core of the play, which is the foundation of the drama and the focus of forming a deep resonance with the audience.
4 months ago, Entertainment Capital explored "whether short drama actors are on the table", and its long video platforms, brokerage companies, and variety shows still focus on long drama actors. Even if the short drama is popular, the actor group has not really broken the circle.
但從春節檔短劇《好一個乖乖女》與演員柯淳的爆火開始，短劇演員的生態已截然不同：前有柯淳抖音粉絲斷層 400 萬，單日片酬翻 10 倍，各大綜藝遞出橄欖枝；後有短劇演員頻繁出現在商務直播、時尚雜誌中，一本費加羅 2 月刊銷售額超 100 萬，粉絲氪金力堪比偶像粉圈。
Compared with the 0.0 era of short dramas such as Xu Yizhen and Sun Yue, who are purely recognized by "explosive dramas", at present, both short drama producers and platforms are paving a 0.0 version of the star-making road. Entertainment Capital interviewed first-line short drama actors Shen Haonan, Charon, and the industry's leading short drama companies to jointly dismantle the current ecology of short drama actors. From different dimensions, we have seen a new ecology of short drama actors: with the blessing of popular models, the influence of short drama actors is breaking the circle, the fan effect has begun to take shape, and the barriers that traditional film and television once built have long been shaken.
3 月 22 日，美食區 UP@大祥哥來了發佈視頻，詳細講述了過去六年他是怎樣從一名百大 UP 主，一步步走向負債超千萬元的尷尬窘境。視頻發佈之後，“大祥哥 欠債”和“頂流 UP 主現在欠帳幾百萬” 等微博詞條衝上熱搜榜榜首。
按照大祥哥的講述，他之所以欠下幾百萬的外債，都是因為跟著一位餐飲大佬參與大項目的投資。為了這個專案，大祥哥拉來了 6 位 UP 主好朋友和兩名工作室的員工一起入股。2024 年，這位餐飲大佬跑路，大祥哥前前後後總共 1249 萬元的投資，就徹底打了水漂。
In just 2000 days, the identity of this catering boss surfaced, he was Zhao, the actual controller of the high-end Japanese restaurant [Sushi Shinwa] in Shanghai, which used to have 0 per capita. After getting Zhao's company information, Fugu Jun conducted an investigation through information filing, and found that the six UPs who were abducted to the bureau with Brother Daxiang should be "Big Brother Cotton, Old Tomato, Ah Mo Zong, Katya, Brother Xiaowen Eat and Eat and Itch Director", and at the same time, this Zhao has a close relationship with Wang Sicong. Shanghai Aylostar Food, of which President Wang is a supervisor, also has his capital injection.
Judging from all kinds of information, Brother Daxiang is not necessarily a "senior liar" who has encountered a deliberate "senior liar", but more like following the big guy to experience a painful investment failure. Zhao may be a chain restaurant operator with a slightly radical business style, and he may also really want to borrow the influence of a few big UPs for marketing at the beginning. However, in the past few years, the days of offline catering have not been easy. The high-end restaurants run by Zhao have closed their doors, and the tightrope-like "business philosophy" can no longer exert its magic.
Recently, several veteran celebrities have returned with another "identity" as if they had said it: Wu Yanzu has become the hottest English teacher on the Internet, Wang Zuxian's moxibustion hall has become an Internet celebrity check-in point in Vancouver, and Lin Zhixuan appeared in the Humble Administrator's Garden to explain the beauty of the garden as a "tour guide......
Compared with the old business of acting, their side business looks "outrageous and reasonable": outrageously, they choose most of the layman's business, far beyond the public's expectations; It is reasonable that as they grow older, they are more willing to find another way to show their enthusiasm and realize traffic monetization.
It has long been an indisputable fact that celebrities engage in side hustles in the circle, but the wind of engaging in side hustles blows to the old stars, and there is a bit of alternative in the nostalgia, which makes people inexplicably interested - after all, who would have thought that their English teacher would become Wu Yanzu in his lifetime?
Sincerity is always nirvana. If the "abstract learning of domestic entertainment stars" is the god of jumping in the cyber era, then the "interest sideline" of the old stars is more like an old daughter red - the wine is overflowing, which is only equivalent to good tasting. For example, table tennis Olympic champion Zhang Jike sold his table tennis online teaching and training live lessons in the Douyin live broadcast room, and pianist Lang Lang also opened a live broadcast to sell piano lessons led by individuals and taught by a team of famous teachers.
去年 8 月，娛樂資本論曾經就谷店倒閉潮做過相關的報導。沒想到僅僅半年過去，第二波谷店倒閉潮就已經來臨。據不完全統計，今年前三個月，近百家線下谷店正式關閉，或者正在關門的路上，像全國連鎖谷店暴蒙有意撤出北京市場。一些行業人士甚至提醒小娛，谷店倒閉的高峰甚至還遠遠沒有到來。
Why can't these grain stores be opened? After communicating with a number of valley store operators or suppliers, Xiaoyu learned that the closure of the valley store could not escape the following three reasons: site selection and business district planning restricted the store's business; Consumers' enthusiasm for eating grain tends to be rational; The grain store does not have the freedom to choose products, and pressing goods has become the norm of operation.
In the context of the closure of the grain store, the affordable grain eating format has become popular. Some stores began to use millet as their main sales force, which is often referred to as the "garbage heap" on Douyin Xiaohongshu. In addition to offline second-hand stores, the "garbage heap" format has gradually invaded the live broadcast room, pumping and taking a large amount of pipes, and the popularity of "garbage heap" reflects that the millet economy is also downgrading consumption.
Whether it's the wave of store closures or the popularity of "garbage heaps", almost all people in the industry realize that the offline valley store business has entered a new stage in just two years. Gone are the days when you could make money by running a casual grain store like last year. Transformation is about to become an exam that every Gudian owner must face.
When Entertainment Capital interviewed a number of script killing store owners, platform operators and creators, it was found that the script killing industry has undergone a major reshuffle in the 172-0 years, and nearly 0% of the stores have been permanently closed, but the core user base has increased instead of decreasing, and the market size has exceeded 0 billion in 0 years.
Behind this seemingly contradictory figure is the industry's spontaneous supply-side revolution - script killing shops, studios and platforms have "rolled" up, and all links are striving to provide a new experience to players. As a result, industry barriers have emerged, making it difficult for new creators and studios to get ahead.
With the continuation of "involution", new forms and paradigms of script killing have emerged in the past year, including offline and offline script killing, psychological script killing, script killing interactive dramas, and so on.
Today, 00% of scripts kill consumers, aged between 0-0 years. Less than 0% of players under the age of 0 and over 0 are scripted kills. The ratio of female players to male players is roughly 0% and 0%. Reasoning, joy and emotion are the mainstream types of script killing on the market. As a branch of the emotional book, "Garland Under the Mountain", "Cycling to the Moon", "Wildfire" and other family and country books can still be loved by a large number of post-0 players.
Today in first-tier cities, if you want to play an emotional city limit, the unit price is at least in the range of 8-0 yuan. The store needs to be equipped with a DM and 0-0 NPCs to open a car of emotion books, and a game is 0, 0 hours long, and even "rolled" out special characters such as "love companion" (love companion bit).
"Companion" refers to a companion NPC that appears as a player's lover or CP in Script Kill. "Companions" often provide emotional support to the player, and may even engage in intimate interactions such as holding hands or hugging. Generally speaking, female players pay for handsome men or gentle DMs to do the companionship service.
A script killing author said that he had seen some low-quality lovers, who used the actions in the script to lock their throats and ride their crotches on female players, which then attracted complaints from female players. Now, in order to avoid risks, stores often change the gender of the partner from male to female, finding a balance between experience and safety.
The entertainment market in March is still splendid and exciting, and we sincerely invite you to continue to pay attention to and support Entertainment Capital, so that we can work together to witness the vigorous development and brilliant future of the entertainment industry~