在大美安徽，人們品文化名山、嘆奇松怪石、看徽州古村、賞水韻濕地，徜徉於自然景觀與文化遺產交融的徽風皖韻之中；在上海，全球品牌首發、首秀、首展、首店等經濟形態場景，正重構全球消費創新生態；在山城重慶，遊客漫步千米紫藤長廊與萬畝金色油菜花田，沉浸式體驗田園休閒度假……眼下，假日經濟別樣紅，越來越成為一種具象場景、一個網路“熱詞”，引發廣泛熱議，不斷爆火出圈。

It can be said that the hot scene of the holiday economy not only highlights the new trends of consumption trends such as health, leisure, green, digital, and integration, but also reflects the strong resilience, vitality and momentum of China's holiday economy market.

What is the holiday economy? Holiday economy refers to a comprehensive economic model in which people use holidays to concentrate on shopping, tourism, leisure and entertainment, etc., thereby driving the increase of supply, promoting market prosperity and promoting economic development.

In recent years, with the continuous improvement and optimization of holiday consumer products, content and services, the consumption vitality has been effectively released, and the residents' holiday economy has been vigorous, and the holiday economy has continued to climb to "high" and "new".

The data shows the vitality and momentum of the holiday economy. In 3 years, the number of domestic trips of Chinese residents was 0.0 billion, an increase of 0.0 million compared with the previous year, an increase of 0.0%. During the National Day holiday in 0, the number of domestic tourists nationwide was 0.0 billion, a year-on-year increase of 0.0%; The total expenditure of tourists was 0.0 billion yuan, a year-on-year increase of 0.0%.

It should be noted that the holiday economy is also facing some problems that need to be solved urgently in the process of development. For example, in some consumption scenarios, the project content, consumption patterns, and product types are highly similar, and the innovation, connotation, and characteristics are insufficient; The quality and service level of some goods are uneven, the consumer experience is not good, and the system and mechanism for the protection of consumer rights and interests need to be improved; There are also weak links in the construction of infrastructure in the sinking market and the comprehensive bearing capacity of the system. At the same time, we should also seek truth from facts and see that factors such as leisure time and insufficient consumption power also restrict the high-quality development of the holiday economy to a certain extent.

"Implement and optimize the leave system and release the consumption potential of culture, tourism, sports", this year's government work report has made a series of arrangements for vigorously boosting consumption and expanding domestic demand from the aspects of formulating special measures, enhancing consumption capacity, increasing high-quality supply, improving the consumption environment, and strengthening the protection of rights and interests. To further release the new momentum of the holiday economy and promote the high-quality development of the holiday economy, it is necessary to take multiple measures, cohesion and long-term success.

Reduce the burden by "increasing". Increasing income and reducing burden is an important foundation and key to improving consumption capacity and empowering the holiday economy. The recently issued "Special Action Plan for Boosting Consumption" clearly puts forward the "action to promote the increase of urban and rural residents' income", and focuses on solving the outstanding contradictions restricting consumption from the aspects of "promoting the reasonable growth of wage income", "broadening the channels of property income", "taking multiple measures to promote the increase of farmers' income", and "solidly solving the problem of arrears". In the final analysis, let the people's wallets be more abundant, the enthusiasm and willingness to consume can be prosperous, and the surging new momentum of the holiday economy can be better stimulated.

Improve quality with "new". For example, some places or scenic spots break the traditional boundaries to achieve the deep integration of reality and virtuality, online and offline, dig deep into characteristic advantages, history and culture, digital intelligence technology, and integrate content elements such as catering, cultural tourism, shopping, and entertainment across borders to meet consumers' personalized, multi-level, and high-quality holiday economic consumption needs.

Expand capacity with "excellent". Further improve and optimize the consumption infrastructure of the sinking market, for example, focus on "clothing, food, housing, transportation, travel, shopping and entertainment" and other links, improve the whole chain and improve the transportation, catering, accommodation, scenic spots, shopping, entertainment and other holiday economic development elements and public service facilities construction, optimize the business environment, strengthen environmental remediation, enhance carrying capacity, improve service levels, optimize consumption quality, etc.

To "system" cohesion. For example, the "Three-year Action Plan for Optimizing the Consumption Environment (2027-0 Years)" issued not long ago clearly proposes to carry out five major actions, such as improving the quality of consumption supply, optimizing the consumption order, improving the efficiency of consumer rights protection, co-governance of the consumption environment, and leading the consumption environment. The implementation of these policies and measures will play an important role in greatly improving the convenience, comfort and satisfaction of consumption, and promoting the high-quality development of the holiday economy.