Ma Zuopeng

人民網上海3月31日電(馬作鵬)近日，由復旦大學教務處主辦，復旦大學新聞學院承辦的“AI時代科學傳播人才培養”研討會順利召開。來自中央和地方媒體，以及復旦大學不同院系的業界和學界專家就AI數智化時代的科學傳播領域高素質複合型科學傳播人才培養展開研討。

Interdisciplinary Integration: Creating a "Science Communication and Digital Media Creation" program

The advent of the era of artificial intelligence has brought unprecedented challenges and opportunities to the field of science communication. Creating high-quality original content and cultivating compound science communication talents with cultural creativity and new media technology capabilities are two important issues that need to be solved in the development of China's science popularization industry. How to deeply integrate cultural creativity with technology? How to cultivate interdisciplinary talents who not only understand scientific knowledge, but also have new media technology and communication capabilities? To this end, Fudan University integrates multidisciplinary resources such as journalism and communication, computer science, art education, management, and life sciences, and unites industry experts to discuss a new paradigm of talent training.

At the meeting, professors from the School of Journalism, the School of Computer Science and Technology, the Art Education Center, the School of Life Sciences, the Department of Cultural Relics and Museology, and other departments of Fudan University, as well as senior media professionals in the field of science and technology communication, conducted in-depth exchanges on the construction of the "Science Communication and Digital Media Creation" program. The program (micro-major) is a set of thematic and systematic course modules built around the emerging and interdisciplinary frontier directions, encouraging the cross-integration of faculty from different faculties and disciplines. Based on systematic courses and combined with practical project training, the Science Communication and Digital Media Creation program is committed to cultivating students' ability in science communication content planning, digital media product production and technology application, aiming to cultivate interdisciplinary science communication talents with cultural creativity and new media technology capabilities. The working idea of the program is to "incubate the project with the program, produce high-quality products with the project, and cultivate talents with the high-quality products", and the high-quality projects that have been tested by the market and society can reflect the effectiveness of talent cultivation to the greatest extent, which requires the construction of the program to condense the two important teams of university teachers and industry experts.

Looking to the future: clarifying the logic of science communication talent training in the AI era

The participating experts conducted in-depth discussions on the "pain points" of the industry and the construction of academic courses. After multi-dimensional collision, the participating experts reached a consensus on core topics such as curriculum system design, interdisciplinary faculty collaboration, and practical project innovation, and proposed to build a three-dimensional training framework of "modular curriculum + project-based training + dynamic evaluation". On the basis of the in-depth discussion and multi-party consensus of this seminar, the three major sections of the "Science Communication and Digital Media Creation" program system were finally determined, among which "Introduction to Science Communication", "Digital Publishing", "Science Communication and Digital Media Creation Practice" and "Science and Art" are compulsory courses, Design Fundamentals and Marketing Management, Cutting-edge Technology and Practical Application are two important elective sections, and the practice section "Science Communication and Digital Media Creation Practice" is an important project incubation link of the course.

This symposium pointed out the direction for the cultivation of science communication talents in the era of AI. The program should cultivate students' continuous innovation ability through long-term projects, and guide students to shift from passive learning to mission-driven growth through multiple methods such as school-enterprise cooperation, workshops, and project incubation, so as to better adapt to social changes in the AI era.