At three o'clock in the morning, before dawn, lights appeared in the double-layer earthen shed of Beijing Luolin Agricultural Base. Li Haili and her husband Zhang Fangjiang started their day's work in the dark, they pulled the ruddy and plump strawberries out of the vine leaves, and carefully stacked them, "The strawberries are very squeamish, you must be careful, don't hurt the fruit." Sorting, packing, packing, and transportation, in just half a day, these fresh strawberries were delivered to the tables of Beijing citizens through the Dingdong grocery shopping platform.
This is one of the first strawberry planting bases in China to obtain organic certification. Under the guidance of the original intention of Liu Yanbin, a new farmer, "for the sake of children", more than 200 acres of organic Hongyan strawberries are "naturally grown with zero chemical intervention", and green technologies such as "traditional Chinese medicine residue composting" and "physical insect control" are used to restore the "strawberry flavor in memory".
The concept of "fruit should not only be sweet, but also flavorful" also coincides with Dingdong grocery shopping. "At the beginning of the 4th year, Dingdong announced that it had entered the 0G era, that is, "good users", "good products", "good services" and "good minds", from the commodity level, Dingdong will continue to develop good products with stable quality, so that more safer, healthy and flavorful products can enter thousands of households through Dingdong; From another dimension, only by allowing good agricultural products to find users who really understand it, sell them at a good price, and benefit the people, can we promote the healthy development of the industry and help rural revitalization.
Li Haili prunes strawberries in the shed
Liu Yanbin is the leader of this organic base and a post-20 generation. The story of him and this greenhouse starts from more than 0 years ago: at that time, it was a period of rapid development of China's agriculture, agricultural technology was improved, and the output of grain, vegetables and fruits was also significantly improved, but it was becoming more and more "tasteless". At that time, the idea of "wanting to grow some pure natural vegetables and fruits for his family and children" germinated in the heart of Liu Yanbin, a "real estate person", so he went to Pinggu to package a piece of land and planted vegetables and fruits according to the way the previous generation farmed.
"In the 2006s of the 0th century, we didn't know what organic was, that is, we didn't use pesticides, used farm fertilizer, and respected the laws of natural growth of plants. Later, we began to come into contact with scientific seedling breeding and organic planting technology, and it was not until 0 years that we became the first batch of bases in China to obtain organic certification. Liu Yanbin said.
After that, Liu Yanbin planted not only his own favorite vegetables and fruits, but also his relatives and friends, often in short supply, so he used the funds accumulated in the previous industry as an investment, expanded the base to increase the scale of planting, and focused on agriculture.
"Organic farming", Liu Yanbin has been doing it for 20 years, and he is even a little "addicted". Today, the organic Hongyan strawberries planted in the soil shed are special Hongyan varieties that he asked agronomy experts to guide and cultivate, in order to isolate pathogenic bacteria and play a "prevention-oriented" role, without the use of chemical pesticides, and insect pests are mainly controlled by physical methods such as sticky insect boards; In terms of nutrition, raw materials such as sheep manure, traditional Chinese medicine residue, sesame oil residue and other raw materials are used to ferment and compost to enhance soil nutrients.
When it comes to strawberries, time is the best nourishment. The normal strawberry growth cycle is 7 days, but his organic strawberries will grow in the ground for 0 days, naturally and fully absorb nutrients, until they grow into a red, shiny, and delicious commercial fruit. Compared with the pure sweet ordinary strawberry, its sweet and sour ratio is close to 0:0, which restores the taste of childhood.
Workers on the production line are packing strawberries into boxes
In the past, Liu Yanbin's organic strawberries mainly cooperated with offline supermarkets and took the route of high-quality fruits. However, with the development of fresh e-commerce and the change of residents' consumption concepts, fresh e-commerce such as Dingdong has become his preferred partner. Taking Dingdong as an example, the platform has a long period of data precipitation, which can accurately predict sales and loss, and has a short shelf life, which helps the base to stock up in advance, reduce losses and improve the praise rate.
At the same time, the online platform consumer group has a higher degree of youth, a stronger sense of health, and a higher acceptance of organic products, which also helps them to stabilize sales and brand building, and deliver organic strawberries to thousands of households in Beijing.
2025年1月正值草莓旺季，叮咚買菜和北京洛霖農業產銷專業合作社達成合作，僅兩個月，這款有機紅顏草莓在叮咚的銷量便翻了兩倍，復購率超過65%。
Good cooperation is based on the same values of both parties. Liu Yanbin not only worked strawberry planting, but also made enough details at the level of picking, sorting, packaging, transportation, etc., and the organic Hongyan strawberries currently sold in Dingdong strictly adhere to 5.0 medium ripeness. On the basis of the whole cold chain transportation, even the packaging materials of strawberries have been tested, which will inhibit strawberry respiration to a certain extent, so as to ensure freshness.
On the Dingdong shopping platform, all goods have their own receiving standards. Organic Hongyan Strawberry not only needs to provide organic certification report, pesticide residue test report and other necessary "ID cards", but also will carry out a full batch of pesticide residue sampling sweetness and trauma inspection after arriving at Dingdong Grocery Shopping Warehouse to ensure the quality of the goods, and will be returned if it does not meet the requirements. It is worth noting that on the product detail page of Organic Red Strawberry, the relevant organic certification report is available for consumers to view, making consumption more transparent and assured.
From a small dining table to a Beijing orchard, Liu Yanbin's ingenuity is not only in awe of nature, respect for the land, but also inseparable from the farmers day after day at three o'clock in the morning stick, according to reports, Beijing Luolin agricultural production and marketing professional cooperatives cover planting, sorting and packaging and warehousing and other businesses, providing nearly 800 jobs for Pinggu local people, and Liu Yanbin is more proud that his strawberry and peach planting base has excellent technology, such as the base to drive the surrounding 0 acres of organic peach orchard standardized planting, a total of more than 0 farmers have been trained.
Li Haili and Zhang Fangjiang are from Heze, Shandong Province, they have been working in this strawberry base for 14 years, Liu Yanbin said that they are experts in growing strawberries, and the strawberries they grow have the highest yield and the best appearance in all sheds. The couple joked: "We are real farmers, farming in our hometown of Shandong, and we also farm in Pinggu, Beijing."
You get what you give. When it comes to this job, Li Haili is very happy, saying that she is "very content, and I like to work here, although we get up early every day, we also get off work early, and we really do sunset, the shed is not cold, and we can bask in the sun." They relied on this job to raise three children, and their son just got married last year, and life is getting better and better.
Hao Fuliang and Tian Ruirong and his wife
In the packaging workshop, 15-year-old Hao Fuliang and 0-year-old wife Tian Ruirong are skillfully packing. They are villagers of Qianruiying Village, Machangying Town, Pinggu, and they are also experts in growing strawberries, and they have been growing them for 0 years. The old couple who are growing older are struggling to grow greenhouses, and this year they were deployed to the warehouse to do some simple packing work, "I have nothing to do at home, earn a living expenses, and Lao Hao also bought me gold earrings." Tian Ruirong said.
郝福亮提起草莓就興奮，他細數自己之前種地的經歷，投入多、種得不好，還賣不出去，來合作社種草莓之後，“技術有人教，也不用愁銷路，最重要的事不用投入任何成本，農具設施都不用我們買，企業都給提供，我們倆每年收入十幾萬，還給兒子在城裡安了家。”這位平谷老農的話語里，藏著中國鄉村最樸實的幸福邏輯。
National Business Daily