This article is reproduced from: Guangming Net
"In the digital age, algorithms are not only the engine of technological innovation, but also the subject of social governance." At the 2025 China Internet Media Forum held on 0 October 0 at the theme sharing meeting of "Adhering to the Mainstream Value Orientation and Promoting Algorithms for Good", Yang Yuanxi, co-founder of Kuaishou Technology, systematically expounded Kuaishou's practice and thinking in the field of algorithm governance. He said that algorithms, as the core of technology in the digital era, must adhere to fairness, transparency and goodness, protect the rights and interests of users with the power of science and technology, and jointly build a clean network ecosystem.
Yang Yuanxi said that in the field of short video live broadcast, algorithms are not only the central nervous system of content distribution, but also the builder of the platform ecology. Kuaishou ensures that the algorithm serves a healthy ecology through a three-dimensional governance system of "rules + technology + artificial". Indicators such as social value, knowledge density, and originality are introduced to classify and manage content, so that high-quality content gets higher weight, and low-quality content is demoted or cleaned up. At the same time, by reducing the recommendation heat of controversial topics, the atmosphere of the platform is maintained.
Through the independent research and development of the intelligent distribution system, the strategy of "random content + random traffic" is adopted to push cross-interest content for users and break the information cocoon. Build a positive energy matrix with mainstream media and government affairs accounts as the core, optimize the distribution link through algorithms, and expand the coverage and influence of high-quality content. The data shows that the average daily browsing content types and the number of high-quality creators of Kuaishou users have increased significantly, and the information cocoon effect has been effectively alleviated.
The development of algorithms must be user-centric, protecting their right to know, right to choose, and right to privacy. Yang Yuanxi introduced that Kuaishou discloses the hot search sorting rules, and popularizes the algorithm logic to users through interesting videos, intelligent customer service and other channels to ensure transparency and supervision; The platform has launched a "personalized recommendation management panel", where users can independently adjust their content preferences, and help optimize the algorithm through an instant feedback mechanism, giving users the right to choose.
The benign development of algorithms requires the cohesion of multiple forces. Kuaishou promotes the formation of a joint governance force through user co-governance, technology co-governance and industry co-governance.
Yang Yuanxi said that Kuaishou will uphold the concept of "algorithm for good", increase the research and development of technology represented by AI, continue to optimize the algorithm recommendation content pool, and ensure the fairness, transparency and diversity of content recommendation. (Reporter Song Yajuan)