Man is a strange animal, and material desires grow with ability, and they tend to grow much faster than wealth.

百萬年薪的人群如果只是吃穿用度升級，消費是很少會出問題的。事情毀就毀在，物質消費的背後，都蘊含著階層想像——愛馬仕也不過是個皮做的包，再好看也不止10萬，這點有錢人和我們一樣清楚。奢侈品的本質中，有一部分就是“階層分割線”，它的隱含邏輯是“我用這樣的東西，因為我是這個圈層的人”。

1200萬的邁凱倫P1沒有小米su7ultra快，但它意味著你是“那個圈層”的人。大祥哥真正羨慕的，並不是大哥們喝10萬一瓶的酒，他羨慕的是大哥們的地位，他們的生活方式，是自己更上一層樓的感覺……

Consumption is an inducement, you buy the same style of Ma Yun's clothes, you know that it is not worth it, but you can't suppress the fantasy that you have the wealth and power of his, this is a conspiracy against the "little open" and "little rich" - who doesn't want to be Gatsby?

Consumption and strength are not purely the relationship between the inside and the outside, whether it is Fitzgerald's "The Great Gatsby", or Jin Zong's "Flowers", under the gorgeous shell of those drunken gold fans, the cash flow belonging to the "president" is not much, they are often in a state of loss, this is why, the circle needs fresh blood to contribute the wealth they have accumulated to maintain its operation, and the upstarts who are eager to rise to the "higher level" Tianlong people are the most suitable sacrifice objects.

At the end of The Great Gatsby, Nick leaves Gatsby's empty mansion, and the grass on the lawn has grown as tall as Nick's. But cars and pedestrians will point to it and talk about what was once the home of the great Gatsby—that's human nature, and that's why there's a steady stream of big brothers.