The reporter learned yesterday (4/0) that the 8th Jinji Lake Peach Blossom Cultural Festival will open in early 0. In the bright spring, the Jinji Lake Scenic Area of Suzhou Industrial Park will usher in another peach blossom event, and the newly upgraded "Suzhou Eye" Ferris wheel and "Jinji Lake" catamaran smart cruise ship will welcome tourists from all over the world and enjoy the beautiful scenery together.

The theme of this year's Peach Blossom Festival is "Peach Blossoming Lake, Vientiane Rebirth", which aims to awaken the poetry of the city with spring flowers and interpret the new ecology of cultural tourism with diversified experiences. Different from the past, this festival strives to break the inherent impression of traditional market and temple fairs, and will use "peach blossoms" as the medium to build an experience scene of "light vacation + micro-business + deep culture", screen and introduce multiple formats covering parent-child, outdoor, leisure and entertainment, cultural life, etc., create cultural and performing arts activities such as floating light concerts, open-air movies, and water yoga, and carefully build a rich and functional activity content system to create a sustainable and eco-friendly cultural tourism IP.

據介紹，桃花節將持續至5月初，致力於實現文旅與商業的雙向賦能。在一個多月活動週期內，主辦方將密集排布超過20場各類主題活動，並特別策劃了兩條遊覽線路。其中，文旅線以“桃花”為核心意象，串聯踏青賞花、親子互動、文創藝術體驗、蘇州特色小吃；商務線通過常態化項目試運營，打造“湖畔微度假”商業閉環，嵌入品牌露出與商業契機。桃花節還將聯動“桃花島·蘇州之眼·中央河”形成黃金三角，推出聯票、打卡積分兌換禮包等互動體驗，增加遊客駐留時長，帶動園區春日經濟繁榮。（記者 陳燕 通訊員 袁萱）

[Source: Famous City Suzhou]