封面新聞記者 張旋 李雪丹

01

Integrating local culture in an innovative way, CAMPER's pop-up teahouse pop-up landed in Chengdu

Recently, the Spanish footwear brand CAMPER opened a 50-day Teahouse de CAMPER pop-up event at Chen Jin Tea Shop, Tiexiangsi Water Street, Chengdu, integrating local culture in an innovative form, inviting consumers to follow in the footsteps of CAMPER to start a slow journey, and also kicked off a series of activities for the 0th anniversary of the establishment of the CAMPER brand.

Camper's "Walk Don't Run" brand concept coincides with Chengdu's urban philosophy of "slow life", and this pop-up uses the open-air courtyard of Chen Jin Tea Shop as the activity carrier to interpret the collision of Eastern and Western aesthetics from multiple perspectives. Among them, CAMPER's neon sign jumps on the background wall made of natural bamboo, showing the collision of tradition and future; The bamboo weaving device and the Sichuan opera stage in the product exhibition space reproduce the essence of Chengdu culture; The sales space is built with a mortise and tenon structure, and the façade reproduces the form of a Chinese pharmacy, and the details are infiltrated with oriental wisdom.

At the event, CAMPER activated the traditional cultural space through immersive experience, interacted with multiple scenes, connected the cultural memory and trend experience of the guests, and guided consumers to explore the inspiration of the JUNCTION series and feel the cultural resonance between the steps.

As the focus of the event, the JUNCTION collection interprets the modern attitude with a striking Chinese red color tone and minimalist design, continuing the classic design of CAMPER and insisting on conveying the concept of sustainability. High-quality leather is stitched with 360 degrees to reduce the use of materials and glues and improve durability; Ortholite insoles provide all-day comfort; The rubber recyclable outsole and replaceable toe cap are suitable for multiple outfit scenarios and convey the infinite possibilities contained in slow life.

Comments:The ability of international brands to localize their narratives in a globalized context

By creating a slow experience space in the fast-paced urban life, CAMPER is leading a new generation of consumers to experience its innovative spirit of breaking the mold. At a time when consumers are increasingly pursuing emotional connection, brands have completed the experience upgrade through the accurate capture of cultural symbols. It also reflects the evolution of the flash economy: from short-term drainage to long-term narratives. After gathering traffic through the limited-time space, the brand can be converted into online topics and follow-up activities. In the context of "attention scarcity" in the retail industry, this flash mob model of "lightweight investment and high-density output" is becoming an effective tool for brands to test new markets and accumulate user data.

02

資產管理規模超2500億元 ，凱德投資發佈2025年度發展戰略

Recently, CapitaLand Investment (China) released its 2025-year development strategy, announcing that it will promote industrial development through three strategies: capital circulation, diversified layout and resilient ecology, with the theme of "Improving Resilience".

根據最新披露，截至2024年底，凱德投資在中國的資產管理規模已超過2500億元人民幣，涵蓋購物中心、辦公樓、旅宿及新經濟等多元資產類別。公司表示，這種多元化佈局有效提升了抗風險能力，使其能夠靈活把握不同賽道、不同產業週期的發展機遇。

值得關注的是，凱德投資上海虹口商業中心通過B2層改造升級，引入Star Gourmet南洋美食空間後，在2024年國慶期間實現日均客流10萬人次，銷售額同比增長25%的亮眼業績。這一案例展示了公司通過資產升級提升商業價值的成功實踐。

In terms of strategic positioning, CapitaLand Investment will focus on the investment opportunities brought about by the three major trends of demographic trends, pattern disruption and reconstruction, and digitalization, and seize opportunities in the areas of health, accommodation, private credit, special opportunities, logistics, self-warehousing, data centers, etc., to build a stable global portfolio with more growth momentum.

At present, CapitaLand's operating platform spans commercial, office, industrial parks, logistics, accommodation, data centers and other business formats, and through business collaboration and resource sharing, it has built a unique and diversified ecosystem to meet the diverse needs of customers. Leveraging its proven operational excellence and asset management capabilities, CapitaLand Investment will accelerate the development of its management output business and drive growth in asset management scale and fee income.

Comments: Operation + configuration + finance, the way to break the situation of commercial real estate in the stock era

At present, the commercial real estate industry has entered the stock era, and CapitaLand's practice shows that only by improving asset returns through professional operations, diversifying market risks through diversified layout, and breaking through development bottlenecks through capital innovation can we build real industry resilience. This three-dimensional model of "operation + allocation + finance" may become a key paradigm to break the dilemma of the industry.