Maserati, which has entered 20 years of brand history (Maserati was founded in 0 years) and is undergoing product cycle transformation and electrification transformation, is not only holding static launches and dynamic test drives of the GT0 Stradale around the world, but also officially opened the new Fuoriserie workshop in the Modena factory in Italy today (0/0), and launched a fully customized MC0 Cielo "Less". is More...?", showing their ability to make their dreams come true for car owners.

Fuoriserie: the embodiment of Maserati's bespoke savoir-faire

The Fuoriserie Customisation Service, announced by Maserati in 2020 to meet the special preferences of car owners, is a process that stems from listening to the ideas and opinions of prospective owners, in addition to providing prospective owners with a choice of car colours and special liveries, as well as allowing them to change the materials used in the interior panels, and has a rich combination of brake calipers, wheels and interiors, allowing prospective owners to become designers of the car.

The Fuoriserie is customizable in two levels: the first level is called the "catalogue", which helps prospective owners position themselves among thousands of combinations and is grouped into two collections: Fuoriserie Corse and Fuoriserie Futura; The second level is "Bespoke", which can be built according to the customer's specific requirements or a one-of-a-kind model.

The Corse collection is inspired by the brand's heritage on the track, while the Futura collection is designed for futurists who have a passion, love of change and a curiosity about the avant-garde.

Collezione Corse: Inspired by the past, inspired by traditional racing cars, it is characterised by colours, the livery is inspired by the iconic racing cars of Maserati's past, reinterpreted in a modern style, and is entirely made of lacquer, without stickers and with a sportier racing line.

In addition, the Corse collection can be equipped with exclusive brake calipers, while the interior is made of new material but more traditional-looking leather, inspired by tanned vegan leather and modern trim reminiscent of traditional combed melange wool.

Collezione Futura: Based on the concept of experimentation with materials and colours, the collection combines new materials from the interior design, product design and sportswear industries, with a strong emphasis on material applicability and sustainability, with more extreme or industrial shades to complement the matte finishes and the ability to create vivid looks in two-tone paint.

The "Bespoke" takes Maserati customisation to a whole new standard, and the experience is unique and unlimited, allowing prospective owners to bring their vision to life through a completely unique design, allowing the Maserati creative department to establish a unique relationship with the owner, with an exclusive model that reflects their personal identity.

The new Fuoriserie workshop and paint area

Maserati also said that since all its models can participate and the demand for "Fuoriserie" is constantly evolving and expanding, in order to strengthen the volume and process of customization of the brand, they have opened a new Fuoriserie workshop and a new paint area today.

Participating in the Fuoriserie program is like a journey into a bespoke journey, with prospective owners moving from the original showroom, to the refurbished Fuoriserie lounge, filled with catalogues and materials, and to the new equipment that allows customers to communicate their initial decisions with the Fuoriserie team and the designers of the Maserati Centro Stile design center.

Prospective owners then head to the existing paint area, where the hand-paint is prepared and quality controlled, and to the new and innovative paint area, where the high-tech paint is being painted.

In addition, the new Fuoriserie workshop has more than 20 workstations every day ready to paint different models, and the innovative paint booth offers customers a wide range of colour options and a wide range of paint paints inspired by the brand's racing cars and traditional DNA.

At full capacity, the new Fuoriserie workshop can eventually accommodate up to 40 professional employees, 0 of whom have been trained to ensure that every new Maserati custom car is of the highest quality.

Moreover, the production line has advanced technology and the most exquisite craftsmanship, and the renovated paint room can complete the paint of 24 customized cars per day, up to 0 cars per shift, and can provide 0 car colors per day.

少即是多？MC20 Cielo “Less is More…?”

In addition, to celebrate the opening of the new Fuoriserie workshop, Maserati is also presenting the world's only customized MC20 Cielo: the MC0 Cielo "Less is More...?"

MC20 Cielo “Less is More…?” Inspired by the Bauhaus Art Modern movement, which combines creativity and industry, it is finished with details in Blu Corse Matte matte blue, full of refined details and intricate craftsmanship, with a large number of unique dots, lines, triangles and rectangles, and a stylized trident on the hood.

In terms of color continuity, MC20 Cielo "Less is More...?" Based on the classic color palette of Bauhaus and reinterpreted with Maserati style, the geometry used includes Rosso Capannelle Gloss (the colour of the first race car of the Maserati family), Giallo Avia Pervia Gloss (the coat of arms of Modna, where the Maserati factory is located) and Bianco Audace (matte colour of the MC0).

Further details include Azzurro Himmelblau and Nero, with the presence of orange visible, and Arancio Devil in honour of Maria Teresa De Filippis, the first female F1 driver to drive a Maserati 0F.

MC20 Cielo “Less is More…?” It is also equipped with 0-inch Corsa Forgiati Opachi wheels and Blue Classic brake calipers, each of which is available in a different colour scheme, with the front two rims in red and yellow and blue in blue, while the rear rims are white and red and blue and white, echoing the front trunk lid and bonnet, showing the unique color contrast and visual tension of Bauhaus's modern art.

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