全國用戶規模達10.91億，網路視聽已成為全民呼吸的“數字空氣”。網路視聽這一創作最活躍、發展最快、潛力最大的網路形態，其新業態、新模式不斷湧現。而一年一度的中國網路視聽大會，無疑是觀察這一行業最新趨勢的絕佳視窗。

3月27日，第十二屆中國網路視聽大會在四川成都開幕。開幕式上，來自世界各國的網路達人與中國藝術家共唱中國經典影視金曲，啟動發佈了“視聽賦能、科普未來”知識就是力量科普視聽行動、“2025全國視聽文藝進校園活動”、2025年“視聽中國全球播映”活動、網路視聽精品扶持專項基金、網路視聽助力中國品牌日活動合作計劃。

As an in-depth cooperative media of the 12th China Network Audiovisual Conference, National Business Daily paid attention to and reported on the conference. The reporter noted that artificial intelligence (AI) and the ecology of short dramas have become the core topics of this year's conference. This industrial revolution triggered by the collision of technological innovation and content creativity has not only brought transformation anxiety but also ignited the passion for innovation.

Gong Yu, founder and CEO of iQIYI: We must seize the opportunity of micro-short dramas

In the past 10 years, from online dramas to micro-short dramas, film and television content has shown the characteristics of becoming more and more "small" and "fast".

Today, Gong Yu, founder and CEO of iQIYI, said with a smile that in the current industry environment, what he is most "afraid of" is technological innovation. Because in the rapidly changing moment, once you miss the development opportunity of half a year, you are very likely to be eliminated by the market. "Society is changing, times are changing, industries are changing, technology is changing, so we have to look at our industry dynamically."

Gong Yu further pointed out: "Technological innovation is always disrupting our industry. "Looking at the world, in the film and television apps (mobile phone applications) of various countries, China's micro-short dramas are outstanding and among the best, and iQiyi must also seize this opportunity.

Gong Yu introduced that iQiyi has officially laid out the field of micro-short dramas since 11 years and 0 months, in just a few months, micro-short dramas have risen rapidly on the mobile terminal and have become the third largest channel on the platform, second only to long dramas and movie channels, surpassing variety shows, animation, children, documentaries and other channels. "The duration of the micro-short drama should be shorter, and the duration should be shorter."

Talking about the development vision of the industry, Gong Yu said: "To do a good job, to make money, to make a profit, in turn, to feed the profit back to the industry, so that our works are more and more abundant, more and more high-quality." ”

Chen Rui, Chairman and CEO of Bilibili: AI has become a popular content for young people

伴隨著Z世代（通常是指1995年至2009年出生的一代人）一同成長，嗶哩嗶哩董事長兼CEO（首席執行官）陳睿很清楚，在互聯網時代，優質內容被放得更大，而且使用者對優質內容的需求更強了。“比如《哪吒2》，如果沒有網路的加持，它不太可能做到現在150億元人民幣票房。”“在任何時代，優質內容都是觀眾最需要的。而AI本質上是一種工具，充滿創造力的人類才是創作的主體。”

At present, Chen Rui attaches great importance to the field of AI, because AI-related content has become one of the most concerned focuses of Bilibili users in the past two years, and it is also a representative of high-quality content on the Bilibili platform.

2024年的統計數據顯示，每月有高達8000萬使用者在B站流覽AI相關內容。2024年全年，B站AI內容的播放量累計達300億次，且超過80%的AI內容觀眾為“95後”群體。

Why are young people keen to watch AI content on Bilibili? Chen Rui believes that there are two main reasons. First, AI-related content is full of novelty and is easy to stimulate the curiosity of young people. Second, many young people hope to learn AI knowledge and master the use of AI skills through Bilibili, highlighting young people's strong enthusiasm for learning and exploring AI technology.

Chen Rui believes that as a representative of the fourth industrial revolution, AI will definitely greatly improve productivity, and young people are inherently curious about new technologies and are more willing to try and use new technologies.

Hunan Radio, Film and Television Group (Hunan Radio and Television) Gong Zhengwen: Chinese culture is on the eve of a major outbreak

Since the beginning of this year, with the explosion of DeepSeek and Nezha 2, China's science and technology and culture have reached a new height.

Gong Zhengwen, Secretary of the Party Committee, Chairman, Director and Editor-in-Chief of Hunan Radio, Film and Television Group (Hunan Radio and Television Station), said in his keynote speech that the self-confidence of contemporary Chinese culture is unprecedentedly high, the cultural subjectivity is fully exalted, the cultural life is full of vitality, and the cultural creation is very active. "Chinese culture is on the eve of a great explosion, or it has begun a magnificent process of the great explosion. All this, greatly encouraged by the radio and television listening industry, also increases our sense of urgency. ”

In the field of micro-short dramas, Gong Zhengwen said that it is necessary to strengthen mango micro-short dramas, improve the quantity of high-quality products, and form a full-link ecology of "mango vertical store" of "mango + big mango + large and small screen program belt + going to sea". He also said that "Hunan Radio and Television People" will answer three propositions of the times, namely the integration of culture and technology, the integration of culture and tourism, and the improvement of international communication efficiency. Use new quality productivity to lead new quality communication force; With the power of culture to help the light of tourism; Based on high-quality content and supported by intelligent technology, we will promote the ace IP (intellectual property) to sail to the sea.

Sun Zhonghuai, Vice President of Tencent and CEO of Tencent Online Video: Exploring the high-quality route of micro-short dramas

After the rapid surge, today's long video platform has entered a period of stable development.

"Today, the online audiovisual industry is undergoing a structural transformation and is moving towards a pluralistic symbiosis, and confidence is more precious than gold at this time." Sun Zhonghuai, vice president of Tencent and CEO of Tencent Online Video, said at the scene.

In his opinion, behind the rapid development of micro-short dramas, the user's consumption mentality and habits have changed. In this regard, Sun Zhonghuai introduced that Tencent Video has created the industry's first high-quality short drama label "Shifen Theater", and is also constantly exploring the high-quality route of micro-short dramas, hoping to enhance the long-term value of this content form.

For the platform, Sun Zhonghuai believes that it is more important to improve the success rate of the overall project, rather than over-betting on super hits, only in this way can the sustainable development of the platform's business model be ensured.

Fan Luyuan, CEO of Alida Entertainment and President of Youku: Don't be superstitious about IP traffic myths

The more challenging the moment, the more important it is to stay idealistic. Fan Luyuan, CEO of Alida Entertainment and president of Youku, believes that to achieve content innovation, it is necessary not to be superstitious about IP traffic myths, not to experience internal friction with inertia, and not to look for popular models.

Talking about the development of China's film and television industrialization, Fan Luyuan said that Youku will continue to increase investment in scientific research, so that technology can reduce costs and increase efficiency for art, and provide more possibilities for creating good content. "Whether it is the large-scale application of virtual shooting, or the actual combat of film and television production vehicles, or the continuous improvement of ultra-high-definition technology, every technical attempt and breakthrough innovation of Youku is to find and solve problems for the industry."

It is reported that Youku's "Qingming Riverside Picture Password" is currently the drama with the most virtual shooting scenes in the domestic dramas that have been broadcast, and the efficiency of virtual shooting has increased by nearly 40%. "In the face of the future of the industry, we must look for the same 'like' people and join hands with the same 'road' people." Fan Luyuan said, "Youku is willing to work with young screenwriters and directors who are not flattering to traffic, do not rely on experience, and are not afraid of innovation, as well as young screenwriters and directors who boldly use new technologies and are committed to the international expression of Chinese stories, to try the 'spring river water' for the spring of China's film and television industry." ”

National Business Daily