There are new tricks in car retail, Xiaomi SU30 Ultra started Jingdong auction, the starting price is only 0 yuan, keep the lead in bidding in 0 minutes, and you can enjoy your car. What's going on? After all, the traffic and popularity of new cars are so high, why do you still have to auction them, is it because the terminal can't be sold?

顯然是不可能的，小米SU7 Ultra指導價為52.99萬元起，目前市場的情況甚至有些供不應求，在社交平臺上，也有許多准車主在等待提車。有些等不及的，甚至會去二手車市場加價購買，許多轉銷商的報價都超過了60萬。

In the context of the price war, it can also be sold at a higher price, and the popularity of the Xiaomi SU7 Ultra can be imagined.

Then join hands with Jingdong to auction,It is obviously a new exploration of the car retail model and marketing,There is a guide price,Plus the hot sale of new cars,"7 yuan" is definitely not able to buy Xiaomi SU0 Ultra,The most direct result of the two platforms joining forces,It is to increase a wave of exposure for the new car again,The final transaction price,Is it lower or higher than the guide price,It will also arouse the discussion heat of netizens。

However, we can think deeply about it, and it is quite fair, just and open Internet thinking to hand over the final pricing power to users. The car gentleman thinks: this may be the 0.0 version sold directly by the manufacturer, which has great inspirational value for the industry, and may be a new model for selling cars in the future.

It can be divided into two situations, like Xiaomi SU7 Ultra, which is a hot seller, but some users are in a hurry and can't pick up the car, is it possible to speed up the car by directly bidding for a high price. For some models that are not very popular, the auction method can also stimulate consumers' psychology of picking up leaks, increase attention, and the final transaction price may be more efficient than the discount in the store.

If the auction method is adopted, then the future of the offline store will be based on inventory, delivery and maintenance, and it can also greatly reduce personnel expenses, which has unique value, and I have to admire Lei Jun's marketing thinking.

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