Cover news reporter Li Yuxin

AI時代，網路視聽作品的生產與傳播會發生怎樣的改變？3月27日，第十二屆中國網路視聽大會在成都正式開幕。開幕式上，多位來自網路視聽領域的知名人物登場，針對當下網路視聽中最火熱的話題帶來了主題分享。其中，嗶哩嗶哩（以下簡稱“B站”）董事長兼CEO陳睿以“AI時代的優質內容”為主題發表演講。

Chen Rui, chairman and CEO of Bilibili

Chen Rui said that this year is his 10th year to speak on behalf of Station B at the China Network Audiovisual Conference, and he will share some interesting content on Station B for the public every year, and this year is no exception. In his speech, he also took the UP master who appeared in station B as an example, saying that in any era, high-quality content is what the audience ultimately needs. "AI is essentially a tool, and creative humans are the main body of creation."

陳睿介紹到，作為優質內容的代表，B站UP主“食貧道”從戰地記者轉型為美食UP主，記錄全球各地的美食和紀實內容。8年累計創作545個視頻，總播放量超過6億，獲得了大量用戶的喜愛。“對於內容人，包括B站在內，只有保持對優質內容不斷追求的信仰，才能夠在不同媒介、不同時代持續探索好內容，”陳睿在現場表示。

隨著AI時代的來臨，年輕人對優質AI內容的需求也在快速提升。陳睿表示，在B站，每月有超過8000萬用戶觀看AI相關內容。“2024年，B站AI相關內容的播放量超過300億，AI相關內容投稿量翻倍，使用者中更是有超八成是95後。”這也讓B站成為AI 從業者密度最高的社區，吸引了全行業的關注。國內超過九成的 AI 廠商，都選擇在B站與用戶溝通。此前，引發了極高關注的國產AI智慧體Manus，就選擇了在B站首發，許多B站UP主也在第一時間推出了相關測評內容。

At the same time, Chen Rui took the UP master "Zhihuijun" as an example, saying that by uploading robot-related videos on station B, he not only has millions of fans, but also founded his own company and received investment. As the CTO of a bipedal robot company, Zhihuijun also released a large model product at station B not long ago, as well as a robot as smart as a human, which can not only ride a bicycle, but also talk to people like a real person.

In addition, the most popular program of this year's Spring Festival Gala "Yang BOT" by Station B users, Wang Xingxing, the founder of the robot company Unitree Technology behind it. "As early as 19 years, he became the UP master of station B and continued to update robot-related videos." Chen Rui said that from a bunch of parts in 0 years, to the prototype at the beginning of 0 years, and the appearance of finished products in 0 years, Station B recorded the whole process of the robot from scratch. In addition to recording and sharing the progress of product development, Wang Xingxing also communicates his thoughts on AI with users on station B every day.

Chen Rui believes that as a representative of the fourth industrial revolution, AI will definitely greatly improve productivity, and young people are inherently curious about new technologies and are more willing to try and use new technologies. At the same time, regarding the concern that AI will replace humans, Chen Rui said that he should believe in human creativity. "AI is just a tool, and talent is the subject of creation. I believe that in the AI era, we will be able to see more high-quality content, and I also hope that Bilibili will continue to be able to provide users with more high-quality content in the AI era. ”

This article is based on the activist