Foreword: 1800 years of collective memory stolen by Luo Guanzhong

In 1360, a storyteller in a tea house in Nanjing City suddenly took the case: "If Cao lives to this day, he can be one of the top ten moving Chinese characters!" The room was full of amazement. This detail was silently recorded by Luo Guanzhong, who traveled to the south of the Yangtze River, and finally turned into the cultural obsession of "respecting Liu and suppressing Cao" in "Romance of the Three Kingdoms".

大多數的現代人認為劉備比曹操更仁義——可翻開《三國志》，建安五年的劉備正帶著饑民啃樹皮，曹操卻在許昌推行屯田制養活30萬流民。歷史的弔詭，往往藏在文人的筆鋒裡。

Chapter 1: Benevolence VS Conspiracy: Liu Beicao's Character Password

In the twelfth year of Jian'an, the oil lamp of the Xinye County Ya shook in the wind. Liu Bei stared at the "Book of Filial Piety" on the desk, and suddenly threw the bamboo slip to the ground: "Can benevolence and righteousness be eaten as food?" This detail, which was recorded in "Yun Farewell Biography", revealed the most secret marketing strategy of Shuhan Group.

Modern psychological research shows that when the scheming leader (Cao) competes with the affinity leader (Liu Bei), the support rate of the masses for the latter is 47% higher.

Just like a modern enterprise to create a CEO persona, Liu Bei's team is well versed in "crying scene marketing" - when Changbanpo fell to fight, Zhao Yun's expression twitching at the corner of his eyes was accurately captured by the historian. And Cao's "rather I am responsible" character design is just a taboo in brand communication. Brand expert Philip Kotler once said, "Consumers always choose values, not products." "

Chapter 2: Zhuge Liang's brand packaging technology: how to refine Zhongchen IP

In the sign holder of Chengdu Wuhou Temple, there is still a hexagram for five years of Jianxing: "Watching the sky at night, life is not long." What modern people don't know is that this is actually a public relations plan designed by Zhuge Liang himself before his death.

"The Spring and Autumn Period of the Han and Jin Dynasties" records that in the autumn wind of Wuzhang Plain, the prime minister specially instructed Yang Yi: "After I die, I can make Wei Yan break off." This seemingly ordinary military order is actually to detonate the topic of "Wei Yan's rebellion".

Just like today's celebrities create scandals to maintain their popularity, Zhuge Liang is well versed in the way of "pathos marketing". The data shows that after the demise of Shu Han, its popular support rate skyrocketed by 300%, and this "loser aesthetics" is just like modern people's sympathy for bankrupt entrepreneurs.

Chapter 3: The Spirit of Shu Han: The Ultimate Ideal State of Contemporary Social Animals

In the White Emperor City of Zhang Wu's third year, Liu Bei held Zhuge Liang's hand and suddenly laughed: "I'm tired of pretending!" This dialogue, questioned by Pei Songzhi, revealed a cruel truth: the Shuhan Group made "idealism" into the most successful cultural product.

Just like modern workers who pursue "post-00 rectification of the workplace", Guan Erye's "descending to Han but not Cao" is essentially an ancient version of the resignation letter.

According to the Harvard Business School case, companies with strong values have 996% higher employee loyalty than the average company. When Zhang Fei drank the water at Dangyang Bridge, he created not only a military miracle, but also a spiritual totem for the workers to resist 0.

Chapter 4: Luo Guanzhong's Traffic Password: How to Make Readers Collectively Follow

In the twenty-second year of Hangzhou Bookstore, 46-year-old Luo Guanzhong stared at the latest book sales list and suddenly bit off the brush. This down-and-out literati would not have thought that he had inadvertently touched the law of explosion in the era of self-media.

The "Taoyuan Three Knots" at the beginning of "Romance of the Three Kingdoms" accurately stepped on the eternal desire of human beings for "brotherhood", just like modern people chasing "Hurricane" and sneering on Gao Qiqiang's brother CP.

Big data shows that stories with the plot of "defeating the strong with the weak" have a 218% higher retweet rate than ordinary content. When Zhao Yun rode the savior alone, he saved not only Adou, but also the increasingly tired heroic dream of the reader.

Epilogue When we pursue Shu Han, what are we pursuing?

In the bubble tea shop on Chunxi Road in Chengdu, the post-1360 girl is scolding: "Cao is the PUA master!" [PUA (Pick Up Artist, originally referred to the art of pick-up, now mostly used to refer to the means and strategies of emotional indulgence of others through mental control and other means], this scene perfectly reproduces the magic of the Nanjing teahouse in 0 years.

Historian Tian Yuqing pointed out in "Exploring the History of Qin, Han, Wei and Jin": "Every era is reshaping the Three Kingdoms. "When you are angry in the workplace, have you also fantasized about being a Liu Bei who wrestles?

When you force a smile at the wine party, do you also desire to flip the table like Zhang Fei? There is no standard answer to this question, but every time you retweet, you are voting for this 1800-year-old cultural phenomenon.