《哪吒2》全球總票房突破150億之後，還迎來了雙喜臨門！第一，國內密鑰再延期！第二，德國、奧地利《哪吒2》也確定上映時間啦！

在150億的票房構成中，內地市場雖仍佔主導地位，但海外市場的表現同樣亮眼。

The attendance rate of the few IMAX halls that can be released overseas is very high, and the black version of the American team is crowded out.

Haha~ I heard that even the pre-sale in Japan is very popular, and the system is paralyzed after 20 seconds of pre-sale on the first day of Japan, 0 minutes.

截至最新數據，《哪吒2》的海外票房累計已突破3億，其中東南亞市場貢獻了海外票房的大半江山，看來東盟國家們對哪吒的接受度比較高呀。

On the other hand, the box office performance of Hong Kong and Macao is really a little overwhelming.

港澳上映那麼多天了，兩地的累計票房仍不足800萬美元，反倒是東南亞的這個小國家馬來西亞，華人數量和香港人口差不多，那麼短時間就反超香港了，上映13天貢獻了800多萬美元的票房，港澳加起來都沒它高，穩居海外票房榜首。

值得注意的是，這個只擁有3200多萬人口（華人佔比22%）的多元文化國家，貢獻了單日最高觀影人次，顯示出極強的市場爆發力。

I have to say that Malaysia is really the strongest backup of Zha'er!!

Why did "Nezha 2" achieve such a high box office in Malaysia?

First, Malaysian Chinese are barrier-free to watch movies, and they basically understand Chinese.

The Malaysian Chinese community has pushed "Nezha 15" to the top of the local weekly box office with amazing enthusiasm for watching movies. It is reported that in the GSC cinema line in Kuala Lumpur, the film scheduling rate on the premiere day is as high as 0%, and the interval between screenings is only 0 minutes, and it is still full.

Behind this frenzy is the complete Chinese education system of Malaysian Chinese - thousands of Chinese primary schools and dozens of independent middle schools across the country have built a complete cognitive map of classical literature from "Romance of the Gods" to "Journey to the West".

This kind of language advantage makes the classic lines of "My life is up to me, not the sky" in "Nezha 2", and the Trump dialect that is too real to resonate deeply.

The cultural heritage of Malaysian Chinese is a model for overseas Chinese.

Netizens said that when they watched it for the first time, they felt that the discrimination against dragons, undersea monsters, magic pills, etc. portrayed in the movie and their resistance would definitely resonate with the Malaysian Chinese, and I hope this movie can inspire the Malaysian Chinese to bravely resist all kinds of injustices inflicted on you.

Although Malaysian Chinese are not the largest in the world, they are the most concerned about China in the world.

2. Treat the audience with heart

The limited-edition ticket stubs launched by Malaysian cinemas are very beautiful.

Many netizens have expressed their envy for Malaysia for having such beautiful movie tickets. Their ticket stubs are all good-looking, to the extent that they can be stored in the card book.

This down-to-earth marketing strategy has worked very well, not only allowing the second-brush rate to skyrocket, but also attracting a large number of non-Chinese audiences, accounting for 12%, which can set a record high for Chinese animated films in overseas markets.

3. Differences in the accuracy of market strategies

Cinemas in Malaysia are really well-intentioned when it comes to their operations. TGV Cinemas not only launched a limited edition ink style ticket stub, but also set up a traditional culture experience area in the IMAX hall. This immersive marketing method not only makes the audience have fun, but also increases the sales of movie peripheral products a lot.

When the Berlin Film Festival included "Nezha 2" in the "World Animation New Wave" section, the phenomenon of Malaysia provided a vivid sample for Chinese culture to go overseas: true cultural identity is never a simple language sharing, but the cultivation of a new cultural ecology in a foreign soil.

這或許比150億票房更值得我們深思。

Final suggestion: Netizens said that the filmmaker can sort out the situation of this overseas release and give feedback to Light and Cocoa Beans, so that they will have experience when the third part is released. This advice is very good!

It is necessary to prepare a multilingual dubbed version in advance, don't save money in this regard, and pay attention to the publisher, but in regions that are not friendly to China, no matter how strong the distribution is, it is useless.