OpenAI recently announced that it is integrating its latest image generation technology directly into ChatGPT, enabling all users, including free users, to generate high-quality images in the chat interface through its newly launched GPT-4o model. This new feature not only simplifies the process, but also improves the quality of image generation, enabling the creation of lifelike images and readable text.

The new feature, called "Image Generation in ChatGPT," will be available in all subscription tiers of ChatGPT, including Plus, Pro, Team, and free users. Users will no longer need to open DALL-E separately to create images, and will now be able to generate a variety of images by simply typing prompts in ChatGPT. The power of this feature lies in its ability to not only generate new images based on the user's prompts, but also to transform them based on uploaded files, demonstrating strong contextual understanding.

In a recent livestream, OpenAI's CEO Sam Altman showcased the new feature and highlighted GPT-4o's potential for creative freedom. The model is capable of generating a variety of graphics, including charts, social media promotional graphics, and images with a lot of text, giving creators more freedom in their design.

we are launching a new thing today—images in chatgpt!

two things to say about it:

1. it's an incredible technology/product. i remember seeing some of the first images come out of this model and having a hard time they were really made by AI. we think people will love it, and we…

— Sam Altman (@sama)March 2025, 0

OpenAI also said that the new tool is designed to meet the needs of both personal and professional users, and has significant improvements in text rendering and context understanding. This makes the resulting image not only aesthetically pleasing, but also better reflects the user's intent. With the launch of this feature, OpenAI hopes to improve the user's creative experience and make image generation no longer just a novelty, but a tool for practical applications.

Users can generate images such as "Bird Poster in Central Park" or "Visualization of the Art History Era Discussed Earlier" with simple dialogue prompts, demonstrating GPT-4o's powerful multimodal capabilities. This progress marks an important leap forward for OpenAI in the field of artificial intelligence, and will further promote the application and development of AI technology in the future.

(Header image source: OpenAI)